ITIDA Launches 'Invest-IT' to Accelerate Startup Investment Readiness Across Egypt
Designed to enhance investment readiness for tech startups in the Seed and Pre-Series A stages, Invest-IT targets emerging entrepreneurs across various Egyptian governorates, aiming to help them secure funding, expand operations, and drive sustainable economic growth through innovation.
The launch event brought together key stakeholders in Egypt's tech ecosystem, including Eng. Ahmed El-Zaher, CEO of ITIDA; Hany Al-Sonbaty, Founder and Chairman of Flat6Labs; Dina El-Shenoufy, Chief Investment Officer at Flat6Labs; Lamiaa El Rashidy, Incubation Manager at TIEC; along with the founders of the participating startups.
"The Invest-IT program represents a pivotal milestone in our efforts to empower Egyptian startups during their most critical phase—investment readiness. At ITIDA, we are deeply committed to building a resilient and inclusive technology ecosystem that not only nurtures innovation but also equips startups to scale and compete on a global stage." — Eng. Ahmed El-Zaher, CEO of ITIDA
He added: 'Our strategy is holistic—starting from igniting a culture of innovation within universities, scaling up our nationwide Digital Egypt Innovation Hubs (Creativa), and delivering future-ready digital skills, all the way to facilitating access to essential funding and investment for scaling through strategic private-sector partnerships.'
From AI and fintech to logistics, proptech, and smart energy solutions, the diversity of startups participating in Invest-IT showcases Egypt's rapidly maturing innovation landscape and its potential to become a regional startup powerhouse.
Featured Startups
The Seed Funding group includes:
The White Guard: cybersecurity and high-quality PPE manufacturing
Dragify: AI solutions for the financial services sector
HNDL: fleet management tech in the logistics domain
Turuq: technology-driven packaging and shipping services
Skoolix: smart digital learning tools
KENNAH: proptech for underutilized real estate assets
Atoms AI: AI-powered semiconductor inspection
PhotonSmart: energy-efficient smart home devices for hospitality and residential sectors
The Pre-Series A cohort features startups with mature business models, such as:
Valify: AI-based digital identity verification
Mrkoon: digital platform linking waste management suppliers and retailers
Qubefyn: AI-powered data intelligence solutions
Venu: venue-booking and management platform for events
Amanleek: insurtech for individuals and businesses
LyRise: affordable enterprise AI solutions
Hoopoe Digital: location-based digital services powered by large-scale Wi-Fi data
Hany Al-Sonbaty, Founder of Flat6Labs and Managing Director of Sawari Ventures, emphasized: 'Invest-IT represents a model of integrated collaboration—bringing together resources, capital, and mentorship to empower startups with both technical know-how and purpose-driven leadership. At Flat6Labs, we believe entrepreneurship is not only about funding, but about people, values, and creating lasting impact.'
Program Structure
The Invest-IT program is structured in two distinct phases designed to accelerate startup growth and investment readiness. In Phase One, startups receive intensive workshops, personalized mentorship, and access to essential resources aimed at strengthening their business models and investment fundamentals. Phase Two focuses on investor engagement, where participants are connected with a curated network of investors through targeted matchmaking opportunities to facilitate funding and growth.
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