Katie Taylor-Amanda Serrano Rematch Nabs 6M Global Viewers On Netflix
The main event scored an estimated average minute audience of nearly 6M global viewers from opening to closing bell, per live + 1 data from VideoAmp. In the U.S. alone, about 4.2M tuned in, making it the most-watched professional women's sports event of 2025.
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Netflix also says the event was No. 1 on the streamer in the U.S., Ireland, Australia and New Zealand, and made the Top 10 in 43 countries.
This audience seems to be down quite heftily from the last time that Taylor and Serrano met in the ring, when the women participated in a co-main event fight alongside Jake Paul vs. Mike Tyson in November. However, it's hard to say exactly, since Netflix is using a different service to measure performance this time around.
In November, Netflix said that an average of 74M global viewers tuned in live to watch the Taylor-Serrano fight, per both internal data as well as metrics from TVision. In the U.S. alone, TVision estimated an average minute audience of 47M for that fight, holding the record for most-watched professional women's sports event in U.S. history.
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Measurement data can change depending on the service, which makes direct comparisons difficult. TVision uses 5,000 connected TV devices to measure and extrapolate that audience data. VideoAmp says it uses a 'proprietary commingled dataset' which includes 39M households and 63M devices.
However, a decline in viewership makes sense given that this fight wasn't tied to another buzzy spectacle, like the Paul-Tyson row. The previous fights also took place in the days before Thanksgiving, which likely contributed to higher viewership in the U.S. as all television viewing increases around the holidays.
More insights will be available on Tuesday, when Netflix releases its weekly Top 10, which this event will surely be part of. At that time, it'll be easier to make comparisons against other Netflix live events and titles.
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