Dentsu CEO vows to help shape Saudi Arabia's Vision 2030 through innovation
Speaking to Arab News Japan, Hiroshi Igarashi said his firm is in alignment with Saudi Arabia's Vision 2030 diversification initiative.
Through Dentsu Sports International in the Middle East, the company aims to reshape the Kingdom's sports and entertainment landscape, delivering fan-centric experiences through sponsorships, digital engagement, and analytics.
'Saudi Arabia is positioning itself as a global hub for media, sports, and technology. Our 'One Dentsu' model aligns with Vision 2030's focus on efficiency, innovation, and collaboration,' Igarashi said.
The 'One Dentsu' model, led by Deputy Global Chief Operating Officer Takeshi Sano, integrates media, creative and digital services for tailored business impact.
Igarashi told Arab News Japan that the company is a growth partner focused on digital transformation, not just acting as a service provider.
He said it was important to leverage global expertise in digital marketing, brand building and data solutions to empower local and international brands.
'Saudi Arabia is setting new standards, and we bring global best practices combined with local insights,' Igarashi said.
He highlighted how Dentsu's Japanese roots, built on trust and precision, resonate with Middle Eastern business values: 'We merge Japanese craftsmanship with global agility to drive lasting success.'
The CEO added: 'We prioritize measurable results over media scale, offering clients a strategic edge in a fast-evolving market.'
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