Rugby's breakaway R360 league labelled ‘delusional' by leading TV sport executive
Confirming that R360 has not approached TNT Sports about their plans for a globe-trotting league that targets the world's best players on lucrative contracts, Andrew Georgiou – president and managing director of WBD Sports Europe – joined PRL in questioning the commercial and economic viability of the breakaway league.
R360 is planning for a grand prix model of 12 franchises, visiting 16 glamorous venues and it is said there have been multiple bids from team owners in other sports including the NFL and Formula One. The rebels want to attract 300 male players and are targeting 'the best of the best' with a view to launching in September next year.
While R360's plans would allow for player release for international fixtures, an agreement between the Premiership and the Rugby Football Union would render any England stars who join the breakaway ineligible for Steve Borthwick's side. Nonetheless, R360 appears to pose a distinct threat to the Premiership.
But Georgiou said: 'I've been involved in sport for 25 years. I can't tell you how many of these PowerPoint presentations have come across my desk with people who were absolutely certain that what they had on that page was going to be the new thing. It was going to be absolutely the new thing.
'The one question is, how are they going to grow the revenue by putting this event on? Where's the money coming from? The media industry is going through a massive generational change.
'So if these folks believe that they are going to grow the revenue by putting this thing on, I think they're delusional. I really do. What it will do is further complicate what is already a well-functioning rugby ecosystem.'
Figures at Premiership Rugby are relaxed about the prospect of R360 and point to their continued growth with average audiences up 10% this season, a million new fans, a 30% growth among supporters aged from 18 to 36 and a record-breaking sellout for Saturday's final.
R360 has said that 'clubs around the world are feeling the strain, and are being propped up by the international game' but PRL executives believe their worst financial problems are behind them with a new broadcast deal with TNT and Red Bull closing in on investment in Newcastle Falcons. Plans for a franchise league also continue apace.
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'There hasn't been any engagement [with R360],' said the Premiership Rugby chief executive Simon Massie-Taylor. 'It's not a threat per se, but we have no idea how it could ever work full stop. The thing that I agree with is that rugby has the opportunity for global growth and it needs innovation. Hopefully we've demonstrated our appetite for it. But rugby needs roots, it doesn't need pop-ups.'
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