Generosity hotspots in the UK revealed as one city is crowned the least giving
A new study of 2,000 adults has revealed the UK cities most in need of a generous spirit
Sheffield has been revealed as the UK city most in need of generosity, according to a poll of 2,000 adults. The research found that 69 per cent of Sheffield locals are calling for more acts of kindness in their community. Other cities in need of more giving included Bristol and Leicester, while Edinburgh and London were named the most generous. Liverpudlians, in particular, stood out for their willingness to offer their time, such as giving someone a lift, without expecting anything in return.
The study was commissioned by giffgaff to promote its "100GB for £15" offer. To celebrate, TV star and former Big Brother winner David Potts visited Sheffield in a bright pink horse-drawn carriage, surprising locals with £100 gig vouchers, 15lbs of cake, and other gifts.
David rocked up to the city in a ginormous pink carriage
(Image: (Image: PinPep) )
Talking about the experience, David said, "We all love a little extra, whether it's cake or compliments. It's about the little things that actually mean loads, like surprising someone with flowers or giving them a lift when they need it. Seeing how much it brightened people's day in Sheffield was lush.'
The survey revealed that seven in ten adults feel people should be more generous, but only 4 per cent perform generous acts daily, and 14 per cent can't remember the last time they did something generous.
Encouragingly, half of those polled described people in their town as generous, though 43 per cent said they've never personally experienced an act of kindness from a stranger in their local area.
Article continues below
Small gestures like giving someone a lift or thoughtful gifts (flowers, cake, or coffee) were rated as the most meaningful acts of generosity by 22 per cent of respondents. Nearly a fifth said they value experiences like concerts or meals out.
While many expressed their desire to be more generous money was a big barrier, with 27 per cent saying it influences their ability to give more. That said, 66 per cent defined generosity as acts of kindness, 42 per cent linked it to emotional support, and 25 per cent said giving brings them more joy than receiving.
Partners topped the list of people most likely to receive acts of generosity, followed by children, friends, and parents. However, seven in ten respondents believe businesses could be more generous, and a quarter want companies to offer customers more benefits at no extra cost.
CAsh Schofield, CEO of giffgaff, which is also giving away prizes on its Instagram, added: 'We know that people are calling out for more acts of meaningful generosity.
'By increasing our offering for no more money, we're bringing a little unexpected delight to everyone.'
TOP FIVE UK CITIES MOST IN NEED OF GENEROSITY:
Sheffield Bristol Leicester Southampton Liverpool
Article continues below
TOP FIVE UK CITIES LEAST IN NEED OF GENEROSITY:
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Daily Mirror
18 minutes ago
- Daily Mirror
Victoria Coren says her daughter with David Mitchell is 'just like her' in rare update
Only Connect host Victoria Coren has shared a rare family update on her two children with actor and comedian David Mitchell as she says her daughter is 'just like her' Victoria Coren Mitchell has shared a rare glimpse into her home life with husband David Michell and their children. The Only Connect host has two daughters - Barbara, 10, and June, two - with David, 51, and they have always shielded them from the public spotlight. But Victoria, 52, has revealed their bundles of joy have TV programmes they never want to miss - including one that Barbara loves just like her mum. She told the new issue of Radio Times magazine: "My 10 year old loves The Masked Singer and old episodes of Poirot, just like her mother. The baby doesn't have any screen time; she's only 18 months old. "She loves Bluey - an excellent TV show - but she doesn't know it's a TV show. She just thinks it's a source of really great plastic dog Weebles." Victoria writes a weekly television column in the Saturday Telegraph, but she will never criticize bad actors because they are trying their best to entertain people. Asked how she stays unbiased when she has to review a programme that Peep Show star David, 51, has been in, such as the BBC One detective dramedy series Ludwig, Victoria explained: "Well, I'm not a critic. "When Ludwig came out, I just wrote a column about puzzles, but I knew it was a great series. I tend not to write about bad shows - I can't see any joy in attacking people who are trying to entertain. "Mind you, I hated Squid Game and said so. But they seem to have soldiered on without my approval." Victoria has received lots of feedback from viewers who watch the BBC Two game show Only Connect, in which teams compete by finding connections between unrelated clues. However, one letter criticising her comments on "a man's bottom" has stuck with her. Asked what her most memorable piece of feedback has been, Victoria said: "I've never forgotten a letter from a few years ago. "We get all sorts of feedback - be it on a translation, or a clarification of parliamentary procedure. This chap asked, 'Why is it acceptable for Victoria Coren Mitchell to comment on a man's bottom?' I'm not even sure I had." Last summer, Victoria and David were all smiles on a rare night out together without their children. It marked one of their first public appearances together since their surprise baby announcement 10 months earlier. Victoria had shared the couple's happy news on social media back in November 2023. Taking to X, Victoria posted: "Many people are assuming my tweet yesterday was a Halloween costume. "Not at all; last week I had a baby and nothing currently fits me except cloaks. Luckily, Only Connect is a pre-record. Happy All Saints Day." David also addressed their new arrival in a short but sweet comment on the social media platform, posting under a tweet that read: "A huge congratulations to @RealDMitchell and @VictoriaCoren on the birth of their second child," he said: "Thank you! We're very happy."
Daily Mail
3 hours ago
- Daily Mail
Big Brother's first ever champion Craig Phillips issues stark warning to anyone hoping to join the show - as he reflects on the 'terrifying' aftermath of winning the series
He was catapulted to fame when he won the first ever series of Big Brother UK back in 2000, scooping the £70,000 prize money and becoming the 'most famous man in Britain'. But despite his fame and fortune, Craig Phillips has issued a stark warning to anyone wishing to follow in his footsteps and sign up for the show. In a candid new interview with The Telegraph, the Liverpool native, 53, has advised people not to enter the famous abode, admitting that though he has no regrets, he 'wouldn't do it again.' He told the publication: 'Over the years, people would stop me in the street and say, "I've applied for Big Brother; what advice would you give me?". And I would look at them and go, "Don't do it!"' Amid his stint in the house, Craig's popularity soared when he confronted 'Nasty' Nick Bateman for passing covert notes to housemates to influence their votes, with the huge TV moment seeing Craig eventually crowned the show's first ever winner. However, the reality of winning Big Brother wasn't as pleasant as he would have hoped, as he recalled the 'terrifying' aftermath of his victory that left him feeling like he'd been 'kidnapped'. Craig explained: 'As soon as the live finale finished, I was driven away to a hotel with a police escort, as the press were chasing me. But no one was telling me what was going on. I felt like I was being kidnapped. 'It was terrifying. My knees were shaking. I felt vulnerable and panicky. It was not what I was expecting. All the things he [Brett Carr, the show's psychiatrist] was telling me were not sinking in. Then my cousin Steven arrived, and we sat up drinking until 8am. From there, it was straight to a press conference. Every time I moved, 50 flashbulbs went off.' Craig and his fellow contestants had no idea just how huge Big Brother was going to be when they entered the famous house 25 years ago, with the show going on to become the benchmark for reality TV in years to come. In the wake of his win, Craig was in huge demand, finding himself pestered by eager agents and making numerous appearances, with the builder not getting the chance to return to his home for a whopping 97 days. Since finding fame on the show, Craig forced a successful TV career, appearing in numerous television shows including 60 Minute Makeover and Builders, Sweat and Tears. However in recent years, that fame has declined, with Craig noting that he'd turned down many things over past seven or eight years as the money 'didn't justify' him doing that work. Instead Craig, who now lives in Majorca with wife Laura and children Nelly, six, and Lennon, four, makes his money through property, public speaking and his lucrative YouTube channel Mr & Mrs DIY. Looking back on his Big Brother experience, Craig notes that he and his fellow contestants were 'naïve', with the group having entered the house 'not really expecting much'. He added that while in his Big Brother heyday there was no social media, nowadays contestants have to be 'strong' enough to deal with the criticism they may face from the public, remarking it's a 'dangerous position' to be in. In a stark conclusion summing up the Big Brother experience, he concluded that fame and fortune 'do not go hand in hand'. Meanwhile, back in December, Craig admitted he never had any ambition to work on TV or become famous. When discussing what inspired him to originally go on the show, Craig said: 'My reasons behind it were I was collecting for Joanne Harris, who needed a heart and lung transplant, so we wanted to take her to America, we couldn't afford it.' 'But when I saw a documentary in Holland about Big Brother, and potentially it coming to the UK, and the winner would get £70,000, I thought well that will be a fantastic start to be raising a quarter of a million pounds for Joanne's appeal.' 'That was the only reason. I never ever had any ambition to ever work on TV or become famous in any way shape or form, I just kind of wanted to try and get the money really for Joanne.' Craig, who starred in the first-ever series of the reality TV show in 2000, also revealed he hasn't watched his series as of yet but has vowed to one day sit down and watch it. He said: 'I still haven't (watched my series). I've got all these tapes (VHS tapes) labelled up with all the different days on and I've vowed to myself that one day I'll sit down and watch them.' 'Because when I won Big Brother, I came out and I didn't go home for 97 days, I changed hotel every single night, and I kept thinking to myself it'll die down in a couple of months and I'll sit down and watch it.
BBC News
5 hours ago
- BBC News
'We are sending the love right back' - new Jota mural near Anfield
A new mural paying tribute to Diogo Jota has been completed near by artist John Culshaw, the mural depicts Jota smiling and holding his hands up to make a love heart in a moment of celebration. It is the latest of many fan-led tributes to the Reds' number 20, who died in a car crash alongside his brother, Andre Silva, earlier this week, street artist organisation MurWalls - in conjunction with a group of fans - created a 'Forever 20' mural on Sybil Road in the city, allowing supporters to add their own messages and tributes. This new mural is located on the outside of the Halfway House pub, just a short walk from Anfield."As Liverpool fans, we know how to deal with tragedy and show our appreciation to someone who has given us so much," said Culshaw. "I picked this image to paint because it shows Diogo sending love out to the fans and by immortalising him in our city, it shows that we are sending the love right back."Diogo has given us so many memories. It's only right he will remain our number 20 forever."
