Digital China and INSEAD Jointly Release First AI Case
In his speech, Guo Wei pointed out that the interaction of Business Model, Technology Architecture, and Management Approach forms a growth flywheel that drives enterprise evolution—at the core of which lies business processes. Therefore, deeply integrating AI into the reengineering of business processes will be key to the commercialization of AI. To achieve process reengineering and meet the management goals in the AI era—full-scope awareness, rapid decision-making, and continuous iteration—enterprises must first rebuild their infrastructure. This means aligning business processes with a new data cloud integrated architecture, to fully harness the value of data assets.
When discussing AI's impact on organizational transformation, Guo Wei said, "From an enterprise perspective, every wave of technological change brings enormous opportunities, and also significant challenges. The biggest challenge lies in building the right mindset. There's a great deal of enthusiasm for AI in the public discourse, but its actual application in enterprise settings is still at an early stage. This gap often leads to fatigue and anxiety. We firmly believe that AI and digitalization will drive profound changes, but such transformation won't happen overnight—it requires a gradual, step-by-step process."
Now included in the INSEAD Case Library and soon to become part of its MBA curriculum, the case study "Shaping the Future: Digital China's Journey from Digitalization to an AI-Embedded Organization" provides global learners with insights into AI-led transformation and reflects China's growing influence on enterprise AI innovation.
This case study presents Digital China's journey in digital transformation and its latest AI initiatives under the strategic framework of "AI-Powered Data Cloud Integration." Reflecting global digital and AI trends, it offers valuable insights for companies pursuing similar transformations. Following earlier inclusion in the case libraries of London Business School and Harvard Business School in 2024, this latest inclusion by INSEAD further showcases Digital China's leadership and China's growing influence in shaping global AI innovation.
Professor Chen Guoli remarked: "This case firmly validates Digital China's AI transformation methodology and enriches global academic research by contributing to the theoretical framework of digital transformation and AI application—bridging Chinese practice with the global academic community."
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