Exclusive – MediaCast launches second MCX experience centre in Dubai
Dubai-based distributor MediaCast is gearing up for the launch of its second regional MediaCast Experience (MCX) centre, expanding its hands-on technology showcase to the UAE following the successful debut of its first centre in Turkey. Housed in the same building as the company's Dubai headquarters, the new MCX serves as an interactive hub where broadcasters, filmmakers, musicians, podcasters and students can explore end-to-end creative media workflows. From live video production and immersive audio to podcasting and post, the centre is designed to demonstrate real-world use cases across a wide range of production environments.
Unlike traditional showrooms, MCX Dubai is a fully operational and experiential space. With nine zones, visitors can test high-end gear such as Blackmagic Design's professional film and broadcast cameras in a mock studio, experiment with BirdDog cameras and Apogee microphones in a podcasting setup, or explore post-production tools in a dedicated DaVinci Resolve editing suite. An interview area with changeable backdrops and a chromakey zone add to the flexibility of the space led by Vizrt, while integrated IP infrastructure connects the various zones, with Kiloview, NETGEAR and Telycam showing how AV-over-IP setups work in hybrid broadcast environments. 'We didn't want to just display technology; we wanted to build a place where people can actually experience it,' said Jaffer Sadique, Head of Marketing & Business Development at MediaCast.
MCX also includes the Sonic Room, an immersive audio suite with a multi-speaker array for 3D and spatial sound mixing, and is staffed by technical experts who guide visitors through gear selection and workflow planning. Powered by Universal Audio, IK Multimedia, Dynaudio and Warm Audio to name a few, MediaCast routinely runs training sessions with UAE universities and government media offices as well as private companies and is set to become a permanent destination for hands-on demos, workshops, and product comparisons. 'Whether you're scaling up a production or just starting out, we want this to be a space where the media community can learn, collaborate, and make confident decisions,' added Sadique.
MCX Dubai officially opens to the public tomorrow.
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