This Viral Beauty Brand Is Replacing Reviewers' Favorite High-End Products
If you've spent any time on #BeautyTok lately, chances are you've come across glowing reviews, GRWM (get ready with me) videos and side-by-side tests featuring MCoBeauty, a rising-star beauty brand that recently hit the states from Australia.
Known for its familiar packaging and formulas that rival prestige staples, this line has quickly gained a cult following for making high-performance products accessible to everyone. Below, find some top skincare and makeup products that may have you abandoning your high-end buys.
This pore-minimizing toner
Looking for a toner that refreshes, refines and doesn't cost a fortune? Meet what will quickly become your new secret weapon. This multitasking toner is infused with BHA and PHA to gently exfoliate for clearer pores, a smoother texture and a more radiant complexion. Plus, it contains hydrating hyaluronic acid and antioxidant-rich watermelon extract.Promising review: 'The smell is awesome and it is not sticky at all. It works and it is a great price.' —GiGiGet it from Target for $11.99.
This skin-smoothing pressed powder
Available in four shades (including translucent), this lightweight powder is for you if a blurred, soft-focus finish is what you're after. The powder helps mattify the skin and control oils, and the rose flower extract and sweet almond oil are what's to credit for giving skin that hydrating, silky-smooth feel. The compact also includes a mirror for easy on-the-go application.Promising review: 'Professional Makeup artist here and this powder is an excellent alternative for CT. It's so good for rough ups and or brightening under the eyes. Will def buy again.' —RickydallasGet it from Target for $9.99 (available in four shades).
These antioxidant-rich bronzing drops
This skincare-infused bronzing serum is formulated to deliver a radiant, sun-kissed glow. Mix it in with your moisturizer, apply a few drops on top of your foundation or add it to your favorite body lotion for an all-over glow. Either way, skin will feel hydrated (thanks to the jojoba seed oil, cocoa extract and hyaluronic acid in the formula) and look super bronzed and glowy.Promising review: 'I absolutely love this product. I didn't think it'd work well with my mature (age 43) skin. But it is perfect with the souffle dream cream gives me just a simple coverage but it's so lovely.' —MCoBeauty reviewerGet it from Target for $10.99.
This luxury-inspired hair and body mist
The bottle may look familiar to fans of Sol de Janeiro's cult-favorite mists, but reviewers say MCoBeauty's version is what earned 'holy grail status.' Spritz this sultry fragrance onto your body and hair for a subtle scent all over.Promising reviews: 'This is my 2nd purchase of this particular fragrance. I spray it on all my layers, PLUS my body right out of the shower on top of my lotion, so I can smell delicious all day long. I will never purchase SDJ again. This MCOBeauty version lasts so much longer and is MUCH more affordable. I recommend this again and again.' — dawnmadiGet it from Target for $11.99 (available in six scents).
This makeup-extending setting spray
You don't have to compromise between making your makeup last all night and hydrating your skin — this spray does it both. It contains glycerin, aloe vera and camellia leaf extract, which work together to moisturize and soothe the skin. Plus, the formula is designed to extend the life of your makeup no matter how much you applied.Promising review: 'This setting spray kept my makeup looking fresh and stopped my t-zone from looking oily. I gave combo skin and it didn't dry my face out or cause any acne. The ingredients are good for acne prone skin. It leaves a natural looking finish that isn't too matte. I will be using this daily!' —BlpwGet it from Target for $11.99.
Excellent brow lamination without the price tag
This gel-wax hybrid fakes laminated-looking brows for a fuller, more defined look. The double-sided comb lets you shape, style and set your brows to perfection without flaking or any unpleasant residue.Promising review: 'I have had my brows laminated once, loved it but it's waaaay too expensive. I tried some diy kits and they were okay but just didn't last for the amount of work that went into it. This is decently close to a lamination but 1/4 of the work! I have 90's scarce brows and with this I only have to pencil in a small section and that's it.' —BeachmomGet it from Target for $9.99.
This color-correcting serum
Formulated to prime, hydrate and balance your complexion all in one step, this unique gel-serum features a triple swirl of apricot, lavender and green pigments, to target common skin concerns. Things like redness, dullness and uneven tone are put to rest, and because it's laced with niacinamide and three types of hyaluronic acid, it also helps preps the skin for makeup.Promising review: 'At first it looks like it does nothing. Wait a few minutes. Like literally walk away and come back. Then it takes ALL THE RED away. Its amazing.' — Mommaof2Get it from Target for $11.99.
A peptide-infused lip treatment
Peptide lip treatments are aplenty, but MCoBeauty's version comes at a reasonable price that won't break the bank (especially nice if all three shades have caught your eye). This formula functions as a gloss, balm and tint that deeply hydrates the lips while adding some color.Promising review: 'The best lip product on the market, better than all the other hyped up brands. I am on my fourth tube.' —FranGet it from Target for $8.99 (available in three colors).
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