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CBC
11 minutes ago
- CBC
Was Fantastic Four's plot spoiled by trailers? Insiders say reveals are there on purpose
The excitement was high when Marvel Studios ' Fantastic Four: First Steps stormed into theatres in July. Many fans were eager to see the iconic quartet of heroes on film for the first time since 2015. But for some, the thrill was dampened by an unexpected foe: spoilers. Fans like Tyler (Sooplex) Williams took to social media to say that Marvel is "over-marketing" First Steps, while others on Reddit claimed they'd "already seen the whole thing" due to the overwhelming amount of trailers, clips and even toys released ahead of time. Trailers released in the months leading up to its debut had revealed key plot points — including that during the film's events, Invisible Woman (Sue Storm, played by Vanessa Kirby) gives birth to her son, Franklin. The drops didn't stop there. "In the early trailers, you don't know that the big villain [Galactus] wants the baby. And people were upset to find that out in a later trailer," film critic Rad Simonpillai told Day 6 's host Brent Bambury. Viewers who saw this teaser weren't happy, with some saying, "This seems like a very important moment, they're showing too much now." However, while viewers might see these moments as spoilers, one industry insider says the decisions behind them are anything but careless. Jim Fredrick, a professor of entertainment marketing at Chapman University in Orange, Calif., says there's a strategy behind every second of footage shown before release. "I don't think marketers of films set out to give away secrets in a movie, that's not our goal," he said. "Our goal is to try to get the most people to come [to] that first opening weekend to a movie theatre." 'Spoilers' play an important role Fredrick has experience with both the creative and strategic sides of making film trailers. His 40 year career in the industry includes cutting trailers and leading marketing at Castle Rock Entertainment, Warner Bros. and Sony Screen Gems. He's also the author of Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops. He says the push to reveal more in trailers stems in part from a shift in how audiences choose what to watch. "It used to be that if you had a big movie star, that was enough. If Adam Sandler made a movie, and you're an Adam Sandler fan, you're going to go," he said. WATCH | CBC's Eli Glasner reviews Fantastic Four: First Steps The Fantastic Four: First Steps not 'fantastical enough,' says CBC's Eli Glasner 9 days ago Fantastic Four: First Steps, the latest release from Marvel Studios, stars Pedro Pascal, Vanessa Kirby, Joseph Quinn and Ebon Moss-Bachrach as the iconic superhero team. According to CBC's Eli Glasner, the film is 'a little more serious and a little more earnest' and lacks certain fantastical elements present in the original comics. Now, trailers have to work harder to sell a film, and marketers must clearly communicate what makes a film appealing to persuade audiences to watch it. "When you have the luxury of a star way back when, you could be more secretive, you could be more ambiguous on what your movie was about," he said. "You don't have that today." Tell me more, not less While studios may give general guidance to how trailers are made, Fredrick says the creative reins are usually given to the editors. "What you choose to tell and not tell has always been one of the main conundrums of being a trailer maker," he said. "I would go into a dark room by myself, watch the film a couple of times, take notes, write a script and start editing a trailer." Once a trailer passes internal reviews by marketing teams and filmmakers, it's then screened for members of the target audience, who watch and offer feedback. Perhaps ironically, Fredrick says the most common feedback is that trailers don't show enough, rather than reveal too much. "Usually, research suggests very strongly, 'You better tell the audience more,'" he said. 'A delicate dance' Fredrick recalls working on the trailer for The Shawshank Redemption as one of the more difficult marketing projects he's worked on. "It's always been a delicate dance between trying your best to persuade consumers to go see a film, and trying to maintain a certain degree of mystery and anticipation about a film," he said. The 1994 film, while critically acclaimed today, didn't offer obvious hooks to draw in a mainstream audience with an attention-grabbing trailer. "It was set in a prison, carried a dark and serious tone and was rated R," he said. The director, Frank Darabont, was adamant about not giving away main plot points, such as how the main character escapes the prison, and how he gets revenge with the cruel warden. "I had a blast cutting it, because the movie is filled with wonderful moments. But those moments and the story had a lot of obstacles to get the general public interested in going to see it," he said. Does First Steps stumble? Simonpillai doesn't believe the Fantastic Four trailers truly spoiled the film's magic. In fact, he believes that the film's biggest strengths lie not in its twists, but in its visuals and performances. "There's so much pleasure in its visual aesthetic and its retro-futuristic version of Manhattan in the '60s," he said. And it's the cast that gave the film its lasting resonance. "They're playing very archetypal characters, but this cast is so good that they give it a beating heart," said Simonpillai. "Everything that's really good about this movie that makes it stand apart as a fun, almost Star Trek-y adventure is not gonna be spoiled."
CBC
14 hours ago
- CBC
What we learned from the new documentary, BTS Army: Forever We Are Young
Social Sharing BTS Army: Forever We Are Young is a new film that chronicles the rise of the seven-member K-pop band and how they're powered by their loyal, global fan base. Today on Commotion, culture critic Hannah Sung and CBC producer Samantha Lui join host Elamin Abdelmahmoud to talk about what made them BTS fans, what they liked about the new documentary BTS Army: Forever We Are Young, and what they wished they saw more of in the film.
Globe and Mail
15 hours ago
- Globe and Mail
Battlefield 6's Game-Changing Multiplayer and More Revealed During Blockbuster Global Event
Today, during a live global multiplayer reveal event, Electronic Arts (NASDAQ: EA) and Battlefield Studios unveiled Battlefield 6™, the ultimate all-out warfare experience. Launching on October 10, Battlefield 6 is available on PlayStation®5, Xbox Series X/S, and PC (Steam™, EA App, Epic Games Store). This press release features multimedia. View the full release here: BATTLEFIELD 6 During the blockbuster event, Battlefield Studios provided a first look at new and returning multiplayer modes, a tantalizing sneak peek of the global scale blockbuster Single Player campaign and of course the evolution of Battlefield Portal. BATTLEFIELD 6 OFFICIAL MULTIPLAYER GAMEPLAY TRAILER The year is 2027. The world is on the edge of chaos. After a high-profile assassination shocks the world, major European countries have left NATO, while the US and its allies grapple with the fallout. A massive private military corporation unafraid to cross lines, with deep pockets and the latest tech, looks to fill the power vacuum. This army is PAX ARMATA. What's left of NATO is in tatters, wounded and battered. This is the world of Battlefield 6. Battlefield 6 introduces a host of new features, including the all-new Kinesthetic Combat System, which brings enhancements to movement and gunplay. This gives players an unprecedented level of mobility, offering new tactical options such as Drag and Revive to pull teammates out of danger and back from the brink, and mounting weapons on walls to reduce recoil. The iconic class system returns better than ever, with Assault, Recon, Support, and Engineer, empowering players to define their role on the battlefield. The four roles have been enhanced, designed to empower players to push their team towards victory, each with class-specific gadgets, signature weapons and dedicated training. Destruction also returns, but enhanced to offer an unparalleled level of freedom, letting players transform the combat zone, to create new paths, flank enemies and dominate the battle. Battlefield 6 will launch with a robust package of multiplayer modes and maps, taking the fight around the world from Egypt, to Gibraltar and the streets of New York. Each map features multiple combat zones, hand-crafted and tailored to suit specific modes, ensuring each fight is designed to compliment the player experience and provide a variety of play options. Fan favorite multiplayer modes return in Battlefield 6, with classic staples making an appearance, including Conquest, Breakthrough, and Rush. Players will also experience a host of fast-paced and intense first-person shooter staples, including Team Deathmatch, Squad Deathmatch, Domination and King of the Hill. While a brand new mode called Escalation sees two teams fight to capture strategic control points. 'We knew when we set out to create the future of Battlefield, we had to nail the fundamentals of what players have loved about the series for more than 20 years,' said Byron Beede, Senior Vice President & General Manager of Battlefield. 'We're back in our all-out warfare playground, with four world-class teams developing the game as a single squad known as Battlefield Studios. Criterion, DICE, Motive, and Ripple Effect have put their heart and soul into this next Battlefield and we're thrilled to have shared our first look with you today and can't wait to see you playing next weekend during the Open Beta.' Battlefield 6 also launches with an all-new and improved iteration of Portal – the creative toolset that lets you redraw the lines of war. Portal is more powerful and streamlined than ever before, giving players brand new tools to create completely unique content called Community Experiences. Ambitious post-launch support will continue to add more modes, maps, weapons, and other features to the game on a consistent basis. 'I've worked on a lot of titles over the years and can confidently say that Battlefield 6 is something special,' said Vince Zampella, Executive Vice President. 'We can't wait to show more of Battlefield 6 's intense tactical combat and epic warfare in the months to come, leading up to its release on October 10." Battlefield' s biggest Open Beta ever goes LIVE for two weekends from August 9 through August 10 and from August 14 through 17. Fans will have the chance to join the Open Beta two days early on August 7, by watching some of their favorite streamers play the game. The beta allows players to experience several of the multiplayer modes and maps and is available across all available platforms. Visit the following link to find out more here. Watch all the video content released during today's reveal event at Visit us on Join the official Battlefield community channels over at Follow us on @Battlefield to stay informed on the latest updates, and @BattlefieldCom for the rollout of live updates. About Battlefield Battlefield is a storied franchise renowned for uncompromising combat gameplay for over two decades. 100 million players and 5 billion hours played later, Battlefield Studios is looking to define the future of the first-person shooter. Comprised of 4 world-class studios across Criterion, DICE, Motive, and Ripple Effect – what's forming on the horizon is a connected Battlefield universe filled with immersive experiences built on our unique DNA, that all starts with Battlefield 6. About Electronic Arts Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. In fiscal year 2025, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission. Safe Harbor for Forward-Looking Statements During the course of the presentation, Electronic Arts may disclose material developments affecting its business, and make forward-looking statements regarding future events or the future financial performance of the company that are subject to change. Statements including words such as 'anticipate,' 'believe,' 'expect,' 'intend,' 'estimate,' 'plan,' 'predict,' 'seek,' 'goal,' 'will,' 'may,' 'likely,' 'should,' 'could' (and the negative of any of these terms), 'future' and similar expressions also identify forward-looking statements. These forward-looking statements are not guarantees of future performance and reflect management's current expectations. Our actual results could differ materially from those discussed in the forward-looking statements. Factors that might cause or contribute to such differences include those discussed in Part I, Item 1A of Electronic Arts' latest Annual Report on Form 10-K under the heading 'Risk Factors', as well as in other documents we have filed with the Securities and Exchange Commission. We assume no obligation to revise or update any forward-looking statement for any reason, except as required by law.
