TDCX Group acquires SUPA to supercharge AI-enablement platform Chemin
SINGAPORE - Media OutReach Newswire - 20 June 2025 - TDCX Group, a leading provider of digital customer experience (CX) and growth services for global enterprises, today announced the acquisition of SUPA, a cutting-edge data labeling and annotation platform known for its agile, gig-powered delivery model. SUPA will be integrated into Chemin , TDCX Group's recently launched AI enablement subsidiary, to address the rising complexity of AI development and meet surging global demand for elite-level data services.As artificial intelligence systems evolve rapidly — from large language models (LLMs) to autonomous agents — the nature of data-related work has grown more specialized and cognitively demanding. What was once simple tagging has shifted toward intricate data interpretation, nuanced prompt engineering, synthetic data validation, and multi-modal reasoning tasks increasingly performed by individuals with advanced academic training, including PhDs, engineers, linguists, and ethicists.Mr. Laurent Junique, Chief Executive Officer and Founder, TDCX Group, said, "The future of customer experience is AI-powered, and AI itself runs on increasingly complex, curated data. SUPA brings us the right capabilities and talent frameworks to fuel that future. By embedding SUPA into Chemin, we're doubling down on our ability to support enterprise and frontier AI labs with world-class data operations."Mr. Mark Koh, Chief Executive Officer and co-founder of SUPA, said, "The future of AI is all about the quality of its decisions. At SUPA, we've built a platform that refines raw data into the fuel for smarter, more reliable AI systems. It's about injecting judgment and deep domain expertise at critical points in the data lifecycle. TDCX Group gives us the global platform to scale our model of precision and agility while keeping quality uncompromised."Ms. Lianne Dehaye, Senior Vice President, and newly appointed Head of Chemin, said, "SUPA immediately enhances our ability to deliver complex data pipelines, whether it's fine-tuning models with domain-specific annotations or deploying PhD-level reviewers for critical edge-case scenarios. We enable intelligent task orchestration that scales reliably, maximizes throughput, and ensures high-quality outputs at every stage of the pipeline."Chemin, launched earlier this year, serves as a next-generation platform for AI enablement, offering services such as data collection, annotation, model evaluation, red-teaming, and prompt optimization. With SUPA's tech stack and elite talent network now integrated, Chemin is positioned to serve clients developing foundational models, enterprise AI copilots, and safety-critical systems.This strategic move places TDCX Group at the center of the AI enablement, a sector forecasted to become a multi-billion-dollar global market. As AI adoption accelerates among Fortune 500 companies, small and medium-sized businesses (SMBs), to digitally native direct-to-consumer (DTC) brands, Chemin, now fortified with SUPA's deep expertise, aims to be a critical enabler of safe, scalable, and sophisticated AI.TDCX Group will continue investing in an end-to-end AI services portfolio, anchored by robust CX infrastructure, gig-economy flexibility, and now, a deep bench of highly qualified human-in-the-loop talent.Hashtag: #TDCX #CustomerExperience
The issuer is solely responsible for the content of this announcement.
About TDCX
Singapore-headquartered TDCX is a leading global business process outsourcing (BPO) company that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries. These include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology and, travel and hospitality.
With a focus on helping companies enable the future, TDCX's smart, scalable approach—driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 39 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe and the United States. For more information, please visit www.tdcx.com.
About Chemin
Chemin is an AI-enablement company that empowers businesses to realize their AI ambitions. Specializing in large language models (LLMs), Chemin helps companies move faster, think bigger, and build smarter with clean data, cutting-edge infrastructure, and expert talent across 18 countries.
Chemin's access to a vast network of industry specialists such as PhD level professionals provides companies with an edge in their AI-adoption journey. With a blend of human insight and machine intelligence, Chemin makes it possible to scale AI safely and meaningfully. For more information, please visit www.chemin.com.
About SUPA
SUPA is the definitive choice for building better AI with high-quality labeled data. SUPA's lightning-fast, AI-assisted labeling platform integrates seamlessly with a diverse workforce across APAC. SUPA has spent the last five years labeling over 100 million data points for unicorns, enterprises, and startups worldwide, helping them build award-winning AI products in healthcare, consumer retail, transport (AV), robotics, agriculture, construction, and more. For more information, please visit: www.SUPA.so.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Focus Malaysia
35 minutes ago
- Focus Malaysia
Is AI in the newsroom a tool, threat, or a transformation?
ARTIFICIAL Intelligence (AI) is altering the task of journalism in the ways the news is collected, processed, and delivered. Through automated summaries or tools that can identify deepfakes, AI provides newsrooms a means to increase productivity and velocity. But with such powers come profound questions: Can we trust AI-generated content? What becomes of journalists' jobs? And how do we ensure that ethics remain at the forefront? As newsrooms, including those in Southeast Asia, press on with AI, it is worth considering both the opportunities and challenges. AI is not aiming to replace journalists—it seeks to make their work easier. The technology is capable of handling tedious tasks like summarising articles, scanning through vast datasets, and writing initial reports. However, the artistry of storytelling, emotional understanding, and values-based thinking are uniquely human traits that AI cannot replicate. A recent instance involving the fabrication of book titles in an AI-generated summer reading list illustrates its shortcomings. Blunders like these demonstrate why human supervision is imperative. Ultimately, AI should be regarded as an alleviating aid, not a substitute. Fast forward five years from now, the ideal newsroom is one in which AI is fully integrated, but journalists remain in control. AI can manage tedious work such as sifting through data, customising content for different demographics, and drafting preliminary versions of stories. This liberates reporters to focus on investigating, storytelling, and tough ethical decisions. The partnership between AI and human beings is crucial—AI offers up the data, and journalists supply the understanding. Transparency, accountability, and regular training will ensure that newsrooms remain rooted in journalistic values. AI excels at handling tasks that require processing large volumes of information. It can generate financial reports, sports news, or weather predictions in moments. It also assists with verifying facts by swiftly comparing various sources. However, when it comes to comprehending cultural context, interpreting subtle cues, or making moral choices, AI continues to struggle. It lacks human intuition and often amplifies biases present in its training data. This is where human judgement becomes essential. Across Southeast Asia, news organisations are beginning to adopt AI, although the pace of implementation varies. In Malaysia, Media Prima has announced plans to integrate AI across its operations by the end of 2024. Bernama is offering AI training for its staff and has previously experimented with AI-generated content, such as an Azan (call to prayer) video during Ramadan. These preliminary steps show both growing interest and a clear recognition of the caution required in AI integration. While AI can enhance productivity, excessive dependence on it may pose serious risks. It could lead to a decline in critical thinking, weaken ethical oversight, and undermine the human factor that lends journalism its trustworthiness. That infamous summer reading list with imaginary books is only one example of what can go awry. If news organisations are not careful, over-reliance on AI might erode public confidence. The right balance—using AI as a tool, not a crutch—is crucial. To maintain journalism's credibility, a multi-faceted strategy is essential. News organisations should use AI technologies to detect manipulated content while also equipping journalists with digital literacy and critical thinking skills. Transparency is vital—AI-generated content should be clearly marked, and its role in the reporting process explicitly explained. Above all, media outlets must establish and follow rigorous ethical standards regarding the use of AI. These actions will help preserve public trust. AI will undoubtedly transform journalism, but that doesn't necessarily mean job losses. Instead, it's likely to create new roles focused on managing AI systems, curating content, and ensuring ethical compliance. For example, Reuters uses an AI tool called Lynx Insight to help journalists identify emerging stories, freeing reporters to concentrate on more creative and investigative tasks. What's needed now is for journalists to upskill—to learn how to work with AI, not against it. Journalists must acquire knowledge in data analysis, AI principles, and digital ethics to stay relevant. Understanding how AI functions and learning to interpret data responsibly will be crucial. In evaluating AI-generated content and guarding against misinformation, reporters will need strong digital literacy. Even in the AI era, ethics and transparency must remain central values. With the right training, modern journalists can continue to be vital and relevant. AI is rapidly integrating into the daily routines of journalism. While it offers immense benefits in speed and information processing, it can never replace the thoughtfulness, compassion, or ethical judgement that human journalists bring. As newsrooms—particularly in Southeast Asia—embrace these technologies, caution, accountability, and a commitment to truth must guide their journey. The journalists who adapt and learn to collaborate with AI will not just survive the changes— they will shape the future of trustworthy, meaningful journalism. ‒ July 16, 2025 Prof Ts Dr Manjit Singh Sidhu is a Professor at the College of Computing and Informatics, Universiti Tenaga Nasional (UNITEN). The views expressed are solely of the author and do not necessarily reflect those of Focus Malaysia. Main image: Unsplash/Vanilla Bear Films
Malaysian Reserve
4 hours ago
- Malaysian Reserve
Huawei Launches Global Education and Healthcare Partner Alliance to Unleash Value in Industry Ecosystem
SHENZHEN, China, July 16, 2025 /PRNewswire/ — Huawei held the 2025 Global Education and Healthcare Partner China Convention. Over 300 partner guests from 40 countries attended. At the event, Huawei launched the Global Education and Healthcare Partner Alliance (GEHPA). This initiative aims to strengthen communication with industry partners, leverage mutual strengths, achieve win-win cooperation, and ultimately build a high-quality, sustainable industry ecosystem. Members of the alliance can jointly undertake technical research and develop innovative solutions to power the digital transformation of education and healthcare worldwide. Education and healthcare are greatly impacted by the rapid development of AI technologies and applications. Ernest Zhang, President of Partner Development and Commercial & Distribution Business Dept in Huawei Enterprise Sales Dept, stated that Huawei is committed to fully supporting its partners with enhanced capabilities, collaborative innovation, and a superior partnership experience. The goal is to ensure that more partners thrive through the cooperation, jointly serve the hundreds of thousands of education and healthcare customers worldwide, and build a more beautiful future for these industries in the age of AI. Li Junfeng, Vice President of Huawei and CEO of Global Public Sector BU, stated out that the education and healthcare sectors are at the forefront of the global digital and intelligent transformation. Huawei is eager to work with partners to build a friendly, win-win, and sustainable global partner ecosystem. They will do this by creating joint solutions, nurturing industry ecosystems, setting benchmarks, and innovating cooperation models. Peter Zhou, Vice President of Huawei and President of the Data Storage Product Line, stated that the healthcare industry's vast accumulation of high-quality data is key to leading AI implementation in the sector. He then proposed four initiatives: promoting standardized healthcare data and management, building shared intelligent diagnostic and treatment data infrastructure across departments and multiple hospital campuses, facilitating the tool-based and standardized development of data and model engineering, and accelerating the creation and adoption of sound AI diagnostic and treatment business models to foster a positive cycle. Moving forward, Huawei plans to strengthen global collaborations, consistently innovating and applying new technologies in education and healthcare to address changing market needs. At the same time, Huawei will also commit to driving the high-quality development of the GEHPA, contributing to the sustainable growth of global education and healthcare.
Malay Mail
6 hours ago
- Malay Mail
Malaysian tycoon Robert Kuok's daughter takes over Shangri-La Asia CEO role, earns over RM310,000 a month
SINGAPORE, July 16 — Kuok Hui Kwong, daughter of Malaysian billionaire Tan Sri Robert Kuok, has been appointed chief executive of Shangri-La Asia, the Hong Kong and Singapore dual-listed luxury hotel group announced in a stock exchange filing today. Her appointment takes effect on August 1. The 47-year-old has served as the company's chairman since 2017 and has been an executive director since 2016. Shangri-La Asia said her new role as both chairman and CEO is expected to improve 'strategic cohesion and operational execution by ensuring a unified and consistent vision across all levels of leadership'. She succeeds former CEO Lim Beng Chee, who retired at the end of 2022. Lim remains on the board as a non-executive director. According to The Straits Times, Kuok Hui Kwong is the sixth of Robert Kuok's eight children and ranked 40th on Fortune's 2024 list of the most powerful women in Asia. Under her current contract, she receives a monthly base salary of HK$576,000 (RM311,630), along with discretionary bonuses and pension benefits. She also holds a direct and indirect interest in 95.57 million shares, or about 2.7 per cent, of the company. Kuok Hui Kwong graduated with a bachelor's degree in East Asian studies from Harvard University and previously served as managing director and CEO of SCMP Group, which publishes the South China Morning Post. The Kuok Group sold the media arm to Chinese tech giant Alibaba in 2016. Founded by Robert Kuok in 1971 with the opening of the Shangri-La Hotel in Singapore, Shangri-La Asia today owns 81 of the more than 100 hotels it operates under its four brands: Shangri-La, Kerry, Hotel Jen and Traders. As of its 2024 annual report, its hotel assets had a net asset value of US$10.83 billion. For the financial year ended December 2024, the group reported revenue of US$2.19 billion, a 2 per cent increase year on year, but net profit fell 12.3 per cent to US$161.4 million, weighed down by rising operating and financing costs. Following news of Kwok Hui Kwong's appointment, Shangri-La Asia's shares on the Singapore Exchange rose 2.4 per cent to HK$4.67 as of 3.11pm today, though they remain down nearly 14 per cent for the year.
