
Marke Berlin Spring 2026 Collection
As if he had known that he would be holding his show on one of the hottest days of the year, he swapped heavy wool trousers for extra-short bloomer shorts, airy balloon pants, and sportswear-inspired snap pants. The latter, of course, with fabric-covered buttons instead of press-studs, as you would expect from Keine. Suit jackets were as flowing as the collars of many tops, and the color palette ranged from white and gray to pink with accents of black. With all the beauty and the scent of lavender blossoms on the catwalk, one might forget the oppressive fear and heartbreak that the brand addressed in this collection. It was a vivid picture of forbidden love across time and class, whose relevance sadly continues to this day.

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New York Post
16 minutes ago
- New York Post
Sydney Sweeney's steamy new ad campaign for American Eagle turns teen retailer into latest ‘meme stock'
American Eagle Outfitters shares soared into 'meme stock' territory — after the teen retailer revealed Sydney Sweeney is leading a steamy new ad campaign for the fall. The company's shares surged nearly 10% on Thursday after it unveiled its new marketing blitz, which features the 'Euphoria' star sporting a denim jacket over her otherwise bare torso. In a sultry video spot, Sweeney leans under the open hood of a vintage Mustang GT350 in a tight tank top, then slams the hood shut — and wipes her hands on her butt before hopping into the car and peeling off. Advertisement 6 Sydney Sweeney fronts American Eagle's fall denim campaign, helping ignite meme stock buzz around the brand. American Eagle The edgy ads appeared to defy the 'wokism' lately embraced by some major brands — sometimes with disastrous effects, according to commenters on social media. 'Based ad campaigns are back, and wokery is gasping for breath,' commented X user Zia Yusuf — using the Gen Z term 'based' that typically signifies something which is controversial yet true. Advertisement 'Take note Jaguar,' Yusuf added, referring to the UK car maker's flopped ad campaign last fall featuring androgynous models. 'Sydney Sweeney drops a cheeky ad, American Eagle stock soars 22%,' another X user gleefully observed. 'Woke's dead, baby. Woke's dead.' American Eagle joins a volatile cohort of newly anointed meme stocks, including GoPro and Krispy Kreme, which saw sharp price swings in Wednesday's session. Advertisement Earlier in the week, meme traders focused on names like Opendoor Technologies and Kohl's, creating brief rallies driven largely by social media buzz rather than earnings or company news. 6 The stock surged on Wednesday after the company rolled out the ad campaign featuring Sweeney. Google Finance Analysts and traders noted that the Sweeney campaign had helped reframe sentiment around the company, whose shares had fallen 35% this year ahead of Wednesday's close. The retailer's strong brand recognition and more than 13% short interest, according to FactSet data, made it a natural magnet for meme stock traders seeking short squeezes and speculative gains. Advertisement Chatter about American Eagle gained momentum late Wednesday on the popular Reddit forum Wall Street Bets — best known for its role in the 2021 GameStop and AMC rallies. 6 The denim-heavy campaign with Sweeney comes as retailers lean into the Western fashion revival. American Eagle 'We do not comment on trading activity or fluctuations in the stock price,' an American Eagle spokesperson said. 'We remain focused on executing our strategy and taking actions to position the company for long-term performance.' 6 American Eagle saw a 6% stock surge after naming Sydney Sweeney the face of its fall 2025 campaign. American Eagle Last year, Sweeney partnered with men's personal care brand Dr. Squatch for a multi-platform marketing blitz that helped propel the company to a $1.5 billion acquisition by Unilever less than a year later. The campaign — dubbed the 'Body Wash Genie' — cast Sweeney in a playful, satirical role across TV, YouTube, podcasts and social media. One limited-edition product, a 'Bathwater Bliss' soap made with droplets from one of Sweeney's baths, sold out instantly and triggered a frenzy of resale listings on eBay, where individual bars fetched as much as $2,000. 6 Sweeney's campaign for American Eagle sparked discussion on Reddit's Wall Street Bets as traders took notice. American Eagle Advertisement The campaign overwhelmed Dr. Squatch's website and generated massive viral buzz. The results were staggering: Dr. Squatch received over 800 media placements, 11.9 billion impressions and a spike in consumer engagement that accelerated its retail growth and brand valuation. 6 The campaign was described by the brand as the perfect mix of 'ease, attitude, and a little mischief.' REUTERS The Sweeney campaign was credited by industry observers as a key driver in Unilever's decision to acquire the company for $1.5 billion last month. Advertisement Unilever's press release cited 'viral social-first marketing strategies, partnerships with celebrities and influencers, and culturally relevant collaborations' as central to Dr. Squatch's rapid growth — a clear nod to Sweeney's role in elevating the brand. Last year, Crocs' stock jumped more than 4% after its Heydude brand announced Sweeney as global spokesperson, with analysts crediting the move for renewed investor optimism. A spokesperson for Sweeney declined to comment. The Post has sought comment from American Eagle.

Business Insider
2 hours ago
- Business Insider
Hulk Hogan dead at 71
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Wrestling superstar Hulk Hogan, whose larger-than-life persona, shirt-ripping theatrics, and catchphrases made him the face of the 1980s wrestling boom, has died at 71. The Clearwater Police Department confirmed his death early Thursday afternoon. "Clearwater Fire Department and Clearwater Police Department personnel responded to a medical call at 9:51 a.m. today in the 1000 block of Eldorado Avenue on Clearwater Beach, the department wrote on Facebook. "The nature of the call was for a cardiac arrest. A 71-year-old resident, Terry Bollea, also known as Hulk Hogan, was treated by Clearwater Fire & Rescue crews before being taken by Sunstar to Morton Plant Hospital, where he was pronounced deceased." Hogan was one of wrestling's first superstars. In 1979, Hogan began wrestling for the American Wrestling Association in Minnesota. At the time, he printed his own shirts at a Minneapolis bar, the beginning of what would later become Hulkmania. In 1984, the then-unknown Vince McMahon lured Hogan away to join his wrestling venture. Together, the pair would take a once-regional entertainment sport into a nationwide spectacle. Hogan was so popular that he branched out into movies and later even had his own animated TV show. Hogan, whose real name was Terry Bollea, was born in Augusta, Georgia, on August 11, 1953. His family moved to Florida, where he would later wait after matches at a local Western bar, hoping to catch a glimpse of the sport's biggest stars, who would later become his colleagues. "It was Dusty Rhodes who was the one who got me hooked on wrestling," Hogan told Sports Illustrated in 2023. "If Dusty Rhodes was not on TV on Saturday or Sunday morning here in Tampa, we were pissed off." This is a developing story.


Eater
3 hours ago
- Eater
When It Comes to Cheese, This New Burger Is Thinking Outside the Bun
is a senior reporter at covering restaurant trends, home cooking advice, and all the food you can't escape on your TikTok FYP. Previously, she worked for Bon Appétit and VICE's Munchies. A new style of burger that's hitting restaurants across the country leans even heavier on the cheese in the word 'cheeseburger.' You'll find it at the Japanese TokiDoki Burger in Minneapolis. For $5, give any burger on the menu a 'fondue' upgrade. Cooks pour cheese sauce onto a sizzling cast iron platter, slice a burger in half, and place it cut-side down in the pool of bubbling cheese. Diners are meant to swipe the burger through the hot cheese, but nothing's stopping them from giving their side of fries or chicken wings the same treatment. It's a burger with all the head-turning appeal of a hissing and crackling platter of fajitas. At TokiDoki Burger, the majority of cheese goes outside the burger instead of in it. Ramen Kazama/TokiDoki Burger In the hometown of the Juicy Lucy, 'I wanted to make something special that nobody [else] has,' says chef and owner Yuichiro Matthew Kazama — thus, cheese outside the burger instead of in it. Naturally, Kazama's cheese sauce uses cheese curds, though he adds dashi and kombu to anchor the resulting product to the rest of the flavors on the menu. It's a hot plate. The same idea is known as the 'Futo Sizzler' at Bar Futo in Portland, Maine, where the patty is grilled over binchotan. At the San Antonio ramen restaurant Noodle Tree, the 'Tokii burger' comes either in a truffle cheddar sauce or a spicy version with additional sliced jalapeños. Order the 'Shoji burger' at San Francisco's buzzy, new Bar Shoji, and your server will pour the cheese sauce into the hot platter in front of you. Does calling them cheeseburgers do them justice, or are they more like burgers with cheese? Call them what you want, they're burgers for the era of made-for-video menus, when the only way to usurp the ubiquity of the cheese pull is to up the ante further. To Bar Futo chef and co-owner Cyle Reynolds and many others — especially tourists — Portland, Maine, is a lobster roll town. So while the seafood staple appears on the restaurant's lunch menu, the Futo Sizzler was meant to appeal to the local crowd as a leveled-up version of an approachable dish. 'I want to be a restaurant that's loved by locals, and I think it's that kind of stuff that does it,' he says. It makes sense that, for the most part, this burger style is making its first appearances in the United States at Japanese restaurants. Tokyo's smashburger-focused American Diner Andra appears to be the originator of the trend, having served a similar burger in silken cheese since 2022. In Japan, the category of food known as yoshoku refers to Western food with a Japanese twist. The trend first gained traction more locally, with restaurants in the Philippines, Guam, and Pakistan offering the sizzling burger before it hit the U.S. The sizzling burger's new presence stateside marks a moment of full-circle cultural exchange, however: an American-themed diner in Japan influencing Japanese restaurants in the U.S., and doing so through one of the most stereotypically 'American' foods. The burger has long been a symbol of globalization, and as that same dish trends on opposite sides of the world, it shows just how permeable the boundaries between food cultures have become, thanks mostly to social media. At Da' Burger Wing Hub in Wahiawa, Hawaii, chef and owner Arjay Mijares doubles down on the sizzling cheeseburger's fajita-like appeal. His take is a cheeseburger with peppers and onions that's served in pepper jack cheese sauce, then piled with onion rings and pico de gallo. It's not even the restaurant's flashiest burger: Mijares has also served a mac and cheese burger that gets cheese sauce poured over the top, and burgers on sizzling platters that are set on fire. Located away from the city and with a largely military base clientele, the goal is to offer burgers that 'no one has had before — the bigger, the better,' Mijares says. It's essential, as a newer restaurant, he says, to leave diners looking forward to the theatrics of the next special. The 2010s brought us absurd, shock-and-awe burgers: unreasonable toppings, huge patties, buns dyed weird colors, flecks of gold foil, and so on. The 2020s, so far, have seen a swing back toward simpler smashburgers. The sizzling cheeseburger, in all its gooey glory, suggests that the pendulum is swinging back again, into the realm of showy performance and captivating cheese.