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Congress's 'Padman' strategy with Rahul Gandhi's photo stirs row in Bihar

Congress's 'Padman' strategy with Rahul Gandhi's photo stirs row in Bihar

India Today6 hours ago
What seemed to be a key election strategy by the Congress in Bihar, inspired by the film 'Padman', to woo women voters by distributing sanitary pads, has triggered a full-fledged controversy. All due to a picture of Rahul Gandhi on the sanitary pad boxes being given to over 5 lakh women in the state.The initiative, called Priyadarshini Udaan Yojana, aims to raise menstrual hygiene awareness and is part of the Congress's broader women-centric outreach. advertisementThe sanitary pad boxes feature a photo of Rahul Gandhi, with the Congress's poll promise of a Rs 2,500 dole per month to women from deprived families.
However, the decision to feature Rahul's photo on the sanitary pad boxes has invited criticism from the BJP."An insult of women of Bihar with Rahul Gandhi's picture on sanitary pad! Congress is an Anti-Women party! Women of Bihar will teach the Congress and RJD a lesson," tweeted BJP national spokesperson Pradeep Bhandari.Ahead of the elections in Bihar, the focus has steadily shifted to the promises being made by the political parties to women, who are expected to play a key role in the outcome.While the opposition Mahagathbandhan has promised a monthly cash transfer of Rs 2,500 into women's bank accounts under its 'Mai Behan Maan Yojana' if it was elected to power, the Nitish Kumar-led government has launched a 'Mahila Samvad' program - a village-to-village outreach program to connect with 2 crore women.- EndsMust Watch
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