‘I tried Olivia Attwood's go-to deodorant—it was a lifesaver in the heatwave'

Daily Mirror

07-06-2025

Shopping Writer Meghan has put Olivia Attwood's favourite sustainable deodorant to the test during the heatwave to see if it really keeps you smelling fresh on hot days
Refillable deodorants have become increasingly popular in recent years, thanks to their sustainability, with brands like Wild pioneering the trend. But Wild is not the only brand offering shoppers the chance to pick their preferred deodorant case and scents while benefiting the planet—and Olivia Attwood's a fan.
Olivia Attwood recently told fans that she's been loving sustainable brand Fussy and its refillable deodorant sticks —so I thought I'd put it to the test. I recently spent a weekend in Bath, which involved travelling by train and walking around the city during 25-degree heat, so I wanted to try a deodorant that promised to keep me smelling fresh without the need for a top-up while I'm on the go. And by the end of the weekend, I was very impressed.
Much like the cult-favourite brand Wild, Fussy offers a reusable plastic casing and refills of your preferred scented deodorant. Olivia shared her recommendations to fans, sharing her favourite fragrance is Jasmine Bloom, a calming aroma combining floral jasmine and fresh green tea.
Shoppers can try this refillable deodorant without breaking the bank, as it already has an affordable price tag. The refillable case and four refills of your chosen scent cost £32 directly from Fussy, or you can pick up a three-pack of the scent Peppermint, Eucalyptus & Sage on Amazon for £26. If you want to test out the deodorant without bulk buying, you can grab the case and one refill from Boots for £12.
Of the three aromas I chose, the Coconut Milk scent carried me through my warm-weather weekend. This deodorant promises 24-hour protection and boasts all-natural ingredients for those who love a floral and fresh fragrance. It is also vegan and cruelty-free.
I applied the deodorant at 8 a.m. before boarding my first train, after a four-and-a-half-hour journey with multiple changes. I spent the day walking all around Bath in high temperatures and very sunny weather, and then went for a fancy dinner without much of a chance to freshen up. By the time I made it home that night, after midnight, my friends were quick to note that I still smelled incredibly.
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The notes of the fragrance were still noticeable, and there was no trace of that sweaty smell that lingers after a long day. It was even pointed out that the aroma was still present the following morning. Without the chance to top up at any point throughout the day, the hot weather conditions, and a lot of walking and carrying heavy bags, I got through the day without losing the sweet and fresh scent Fussy offered.
Needless to say, I'm impressed. This deodorant has claimed pride of place in my go-to products this summer - it promised twenty-four-hour protection and scent that won't get damp no matter what you're doing, and it lived up to that declaration. I can easily see why Olivia Attwood raves about the brand so much.
And it's not just me and Liv, shoppers love this brand, as over 25000 reviews pour in. One 5-star rater beams: "I was very sceptical as I had tried a similar product. Thought I would give it a try. I am now a convert. There are no white marks on my clothes, and it works for me. Great product, and my daughter also now uses it."
Another shares: "I'd seen lots of influencers recommending Fussy, and when I mentioned it to my son, he told me he'd already started using Fussy and was impressed! He gave me his discount code, and a few days later, I received mine. I chose the coconut fragrance based on his recommendation, and it's very nice! So far, I've been pleased, so I hope this continues when the warmer, sweaty weather eventually comes! For my next order, I've chosen a couple of different scents to try, so I hope they're as appealing as the coconut! Give them a go if you're yet to try! Oh, and yes, they're better for the environment and for your body, no harsh chemicals and recyclable."
More love comes in this comment: "I started using Fussy around two months ago, and it's the best ever! It smells incredible, and there is no smell at all, unlike when I tried every other deodorant with all the chemicals, and trust me when I say I have tried every single one out there. I love Jasmine Bloom and Parma Violet; I'll never go back to anything else!"