MBC's Shahid and Netflix launch joint subscription in regional first
It means MBCNOW, the Saudi media giant's recently launched content aggregation platform, will provide seamless access to the full Netflix catalogue alongside Shahid, a leading Arabic streaming platform, as well as MBC's award-winning linear TV channels.
The partnership is a first for Netflix in the Middle East and North Africa and aims to cater to diverse viewing preferences across Saudi Arabia and the wider Arab world.
The bundled subscription is designed to deliver convenience and value, offering more than 21 percent in savings compared to separate subscriptions.
Netflix's head of business development and partnerships for the Middle East and Africa, Mohammed Al-Kuraishi, said the deal would make it easier for subscribers in Saudi Arabia and beyond to access 'an incredible variety of international and Arabic shows, movies, documentaries, kids' content, stand-ups, live events and games.'
'This groundbreaking partnership is one for the books,' said Fadel Zahreddine, group director of emerging media at MBC Group. 'To have two streaming giants — Shahid and Netflix — come together under one platform is something never seen before in the Kingdom of Saudi Arabia and wider MENA.'
Bhanu Chaddha, director of distribution and TV products at MBC Group, said the collaboration represented 'the future of streaming and content consumption.'
'This collaboration is part of our ongoing commitment to provide unparalleled global and local experiences for our audiences in the region,' he said.
Launched in February, MBCNOW is designed to bridge the gap between traditional TV and digital streaming.
The new Shahid + Netflix package is now available across Saudi Arabia through major retailers and e-commerce platforms. Further information on the subscription bundle can be found at mbc-now.net.
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