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USA Today
5 days ago
- USA Today
Tough job market? Gen Z responds with gig work and entrepreneurship
The class of 2025 entered a tough job market this summer, but some members of Generation Z are adapting. For some young Americans, a majority of whom are entrepreneurial-minded and believe traditional 9-to-5 schedules are 'outdated,' unconventional work is a solution to getting ghosted by employers. Some pick up multiple jobs and record their day-to-day for TikTok, hoping to monetize their routines further. Others turn to platforms that help them get gig work like Thumbtack, Fiverr, or Taskrabbit. 'I literally applied to like 85 actual 9-to-5s in all different types of industries,' said Nola Rodgers, 22. 'None of them came through. Taskrabbit had the only people who actually responded to me.' The platform saw a 25% increase in sign-ups in July, according to Christopher Ager, Taskrabbit's chief commercial officer. While some users view these platforms as a way to earn some extra cash on the weekend, Rodgers and others are using them as a launch pad into entrepreneurship and a way to escape the 9-to-5 rat race. 'Young adults are rewriting the rules of work and embracing side hustles as a sustainable, empowering alternative,' Ager told USA TODAY. More: She's working two jobs and filming it for TikTok: Gen Z's economic reality is going viral How bad is the job market? At the start of this year, one in five working professionals who were looking for a job in 2024 were still searching and 28% of people said the market is so bad they're not planning to look for one in 2025, according to LinkedIn research. Not everyone has the luxury of staying put, particularly if they never had full-time work to begin with. Nearly two-thirds of Gen Z said they were likely to search for a new job in 2025, according to a Bankrate job seeker survey. The Labor Department's April jobs report showed 1.7 million Americans have been out of work six months or longer, the most in more than two years. Hiring unexpectedly picked up in June as employers added 147,000 jobs but only 74,000 of those were added in the private sector. State and local government hiring accounted for much of the rest. Gen Z's entrepreneur mindset Rodgers isn't too concerned with who is hiring. She joined Taskrabbit in 2019 and has made $180,000 since she started assembling furniture, mounting TVs, and organizing people's homes. In 2022, she launched her own website offering similar services. This year, she said each month before taxes she's bringing home between $3,000 and $3,500 through Taskrabbit and around $2,000 through her small business. Without a college degree, student loans, or a boss, Rodgers has no regrets about taking an unconventional path compared to her peers. 'I've been in the work force four-and-a-half years more than them. They're just now trying to find jobs because they went to college and I already have an established business,' Rodgers said. 'So, I would say it worked out.' Within the next five years, Rodgers wants to start making custom furniture to expand her business. And she's not alone. A 2020 WP Engine survey found 62% of Gen Z had plans to start or possibly start their own business. 'I don't want anyone to tell me how to do my job' Kevin Johnson, 24, is among them. Like Rodgers, he started on Taskrabbit in 2019, mainly helping people move. Today, he said he makes between $2,500 and $4,000 a month pre-tax. It was enough for him to purchase a pick-up truck in cash. He has two goals in mind after he wraps up his associate degree: saving for a home down payment and opening his own auto shop. 'I don't think you need a 9-to-5 to be stable,' Johnson said. The Class of 2025 agrees. Monster's State of the Graduate Report released earlier this year found 67% think a 9-to-5 schedule is outdated and 64% think the 5-day work week is antiquated. More than half said working full time in an office and the concept of having to relocate for a job are also outdated, the report found. Johnson prefers working for himself anyway adding, 'I don't want anyone to tell me how to do my job.' Reach Rachel Barber at rbarber@ and follow her on X @rachelbarber_
National Post
18-06-2025
- National Post
Taskrabbit Reimagines the Retail Customer Experience, Launching New Integrated Solutions for Partners
Article content New fixed-rate Partner Pages offer seamless service integration at checkout — enhancing the customer experience, reducing support costs, and driving revenue for retail partners Article content SAN FRANCISCO — Taskrabbit, the platform connecting people to skilled, reliable Taskers from their local communities, today announced the launch of Taskrabbit Partner Pages: custom landing pages that enable retailers to offer Taskrabbit services as a value-add for their customers and eliminate purchase objections based on assembly or installation. This turnkey solution from Taskrabbit is purpose-built to be configurable, offering services tailored to the customer's needs around their purchase and a streamlined experience that together drive conversion and satisfaction for partner brands. Article content The U.S. launch includes Windmill, TUSHY, UPLIFT Desk, and Arcade1Up, each now offering streamlined booking experiences through co-branded Taskrabbit Partner Pages, which have also launched in the U.K. with Danetti and Millie & Jones. Customers shopping with these retailers can schedule assembly or installation help at a fixed price, with automatic matching to a qualified Tasker — no price negotiation, no added fees. Article content 'With our new Taskrabbit Partner Pages, we're giving retailers a powerful new way to drive conversion, reduce post-purchase friction, and ultimately grow customer brand loyalty,' said Ania Smith, CEO of Taskrabbit. 'This is just the beginning for our B2B solutions — the Partner Page Program is the first in a suite of offerings we're building to help our partners deliver long-term added value to their customers, starting at the point of purchase. Just like our other home services, we want people to enjoy their homes — including what they've purchased for them from our partners — without the hassle of maintenance, chores, and projects.' Article content 'Taskrabbit is a game-changer for a fast-growing startup like Windmill,' said Mike Mayer, Co-CEO of Windmill. 'While we pride ourselves on creating an easy-to-install, modern air conditioner, many of our customers prefer to avoid the hassle of doing it themselves. This seamless service integration elevates our customers' experience and, in turn, fuels our growth, allowing us to focus on product innovation while ensuring every customer receives quick, reliable installation.' Article content 'For many of our customers, an UPLIFT Desk is a necessity. Taskrabbit ensures physical limitations never prevents access to this essential ergonomic support,' said Daniel Burrow, Vice President of Growth & Marketing at UPLIFT Desk. 'We see Taskrabbit as an extension of our commitment to the customer. It helps us deliver not just a product, but a complete, ready-to-use wellness solution.' Article content In conversations with partners, Taskrabbit found that they were more willing to introduce Taskrabbit services to their core customer purchase journey if a tailored experience and fixed pricing were available. Based on initial data from partners who have done so, the result is increased sales and more customers taking advantage of the offered services — with Taskrabbit bookings increasing as much as 3x. Article content Taskrabbit Partner Pages mark a strategic next chapter in Taskrabbit's plan to provide even more value-add services to businesses. Building on the success of its longstanding partnership with IKEA, Taskrabbit is now expanding its partner offerings, targeting a broader ecosystem of retailers and manufacturers. Taskrabbit empowers brands to offer reliable, on-demand services — like furniture assembly, TV mounting, appliance installation, and home improvement — at the point where consumers are making purchase decisions, enhancing the post-purchase experience. Article content The program is an ideal solution for companies looking to enhance the customer experience without introducing additional friction or disconnected service touchpoints. They can capitalize on Taskrabbit's expertise, capabilities, and broad service area across eight countries in North America and Europe. Additionally, Taskers benefit from a consistent stream of confirmed, predictable jobs while gaining exposure to new customers across partner channels for future bookings. Article content How it works: Article content About Taskrabbit Article content Taskrabbit is a global digital platform that connects people seeking help with household tasks — such as furniture assembly, TV mounting, moving, and home improvements — to skilled, reliable Taskers in their communities. Acquired by the Ingka Group (IKEA) in 2017, Taskrabbit operates in thousands of cities across eight countries: Canada, France, Germany, Italy, Portugal, Spain, the United Kingdom, and the United States. Taskrabbit is also available in 200+ IKEA stores worldwide. Article content Article content Article content Article content
Yahoo
10-06-2025
- Yahoo
Is TaskRabbit a new recession indicator? Its CEO says applications to be a 'Tasker' have spiked
TaskRabbit CEO Ania Smith says interest in becoming a "tasker" is way up. There's been a noticeable uptick in applications over the past three years, the CEO told the Decoder podcast. Asked if that was a recession indicator, Smith said she wasn't sure but that there was "uncertainty" in the economy. The oft-debated recession indicator. Lipstick sales, the "men's underwear index," and … an increase in TaskRabbit applications? There's been an uptick in recent years in the number of people looking to shore up their income streams with gig work. That's been the case for TaskRabbit, which matches up "Taskers" with clients that need things built, installed, repaired, or otherwise completed by a gig worker. Its CEO, Ania Smith, told the podcast Decoder that applications to be a "Tasker" have spiked in the last year. "As the economy has changed over the last few years — and especially over the last couple of years as we've seen a bit more struggle — we've had thousands and thousands of taskers applying every year. It's 15-20% more than a year before," said Smith. In the last three years, Taskrabbit has seen nearly more supply of gig workers than the platform can handle, she added. "So now in many cities we have wait lists and so forth, because we don't want to onboard a tasker and then not be able to provide them with jobs," Smith said. "It's sort of a false premise. I want to make sure that if you are on our platform, there's work for you to do." Smith was asked point blank if she felt the rise in Tasker applications was a recession indicator. She didn't rule the possibility out, but she said the surge in applicants doesn't spell recession in and of itself. "I'm not an economist, and I read all of this stuff, just like you do. And if you do read that stuff, you know, we should have had a recession last year, and one the year before as well," Smith said. "And those predictions turned out to be wrong. And so I think the word is uncertainty." With so many factors up in the air, Smith says the only thing you can be sure of in today's economy is unpredictability. "It's very hard to predict what's gonna happen with tariffs, what's gonna happen with bond yields, what's gonna happen with interest rates, what's gonna happen with the housing market," she said. "And so, all I can say is we see an increase in tasker applications. I'm not sure that that's an indication that a recession is coming." "As a platform, the best way we can help our Tasker community is to make sure that our platform is delivering the opportunities that they are looking for," the spokesperson told Business Insider. "We know Taskers often need both supplemental income and flexible scheduling options, which is why we invest significant time and resources to attract a variety of clients to the platform," the spokesperson added. "We want to make sure that Taskers have ample opportunities for work, particularly during challenging economic times." TaskRabbit isn't the only gig-work app to feature a wait list in times of high worker supply. Business Insider's Alex Bitter wrote in April that those looking to turn to gig work as a back-up if they were to lose their job could find the move harder than they thought. "In many cities, getting approved to deliver groceries or drive for a ride-hailing service might take weeks or months," Bitter wrote. Read the original article on Business Insider Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
