50 robots will descend upon Times Square to hand out free Liquid I.V. next week
Yes, on Wednesday, June 4 at 4 pm Eastern, Liquid I.V. —the health-and-wellness company known for its sporty (and hangover-curing) hydration and electrolyte drink mixes—is hosting its first-ever robot-powered takeover, a first-of-its-kind partnership with Kiwibot that will see 50 autonomous robots taking to the streets of Times Square to promote the brand. A bit more involved than your usual midtown billboard, huh?
The immersive experience will see the bots deliver free samples of Liquid I.V. in a variety of refreshing, fruity flavors (including Lemon Line, White Peach and Raspberry Lemonade) to otherwise unsuspecting Times Square pedestrians. (You know those tourists are about to be very confused.)
Adding to the spectacle, the machines will also participate in a fully choreographed robot flash mob performance in Duffy Square. And at the peak of activation, a Times Square digital billboard will display a staged glitch effect syncing on beat with the robot movement and the brand's hydration message. The bots will capture the whole experiences in in real time with a mounted GoPro, offering sharable first-person content.
If you miss out on the Times Square takeover, don't fret: The robots will also be roaming around various areas of Manhattan on Wednesday, including Soho, Flatiron, Union Square and Bryant Park
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Graziadaily
17-06-2025
- Graziadaily
Huda Kattan Finally Dropped A New Hair Extension Collection
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Already a trusted favourite among the likes of Maya Jama and Molly Mae-Hague, who both have existing collections with the brand, the new Beauty Works x Huda Collection is one of Beauty Works' most anticipated partnerships. Focused on fusing high-performance with an ultra-glam finish (both undeniably synonymous with Kattan's own business values) the collaboration offers up salon-professional clip-in extensions in five exclusive multidimensional shades that are inspired by the beauty doyen's own Middle-Eastern heritage. Taking to TikTok to reveal the collection, Kattan said, 'I wanted to do something to highlight women in the Middle East, so we did colours that we thought were really, really unique to this region.' Personally curated by Kattan, each shade has been designed to flatter a wide range of hair tones and textures: Midnight Kohl is an intense natural black, Arabia Doll is a deep brown with warm undertones, Huda offers dark brown roots with caramel highlights, Desert Dune is for brunettes with bold lowlights and blonde highlights; and Spiced Oud delivers soft brown roots. Beauty Works has been delivering salon-grade, luxury hair extensions since 2009 and has gathered a loyal celebrity fanbase along the way, while Huda Kattan's community continues to grow. This launch has been a long-time coming. 'This is also something our community has been asking for for the longest time,' says Kattan, 'we are constantly seeing it in the comments section, like "when are you bringing hair extensions out?", and to be honest Beauty Works owns the market there, they genuinely own the market. 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Wales Online
06-06-2025
- Wales Online
Welsh star opens new local skatepark in Cardiff
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