100+ 4th of July sales I'd shop as a deals editor: Allbirds, Sephora, and more

Business Insider

a day ago

The 4th of July is here! Before you settle in for an evening of fireworks and barbecuing, be sure to shop all of the incredible deals retailers are offering today. With years of deals coverage under my belt, I've scoured the web to find the best 4th of July sales and deals from brands we love.You might be surprised what you can find on sale for Independence Day. From cooling mattresses to big-screen TVs to summer styles, there's something for every shopper. Some of my favorite discounts include $200 off the Breville Barista Touch Espresso Machine, $55 off Allbirds Wool Runners, and $16 off Crest Whitestrips. These deals mark all-time lows that we wouldn't expect to see for this type of holiday, but they won't last long after the weekend, so acting fast is key.Keep scrolling to find all the best Fourth of July deals available now. Many of them will last through the weekend, and if that's still not enough, you can also browse all of the best early Prime Day deals.
If you are looking for a dependable Dutch oven that can handle any recipe for years to come, turn to the Le Creuset Signature Enameled Cast-Iron 5-1/2-Quart Dutch Oven.
The 6-quart is a great choice for those who want to cook decent quantities without occupying the whole counter.
The Breville Barista Touch takes the great design and high-quality espresso of the Barista Express and adds the tech to help you create and save your favorite drinks.
The Breville the Barista Express is the best all-in-one, semi-automatic espresso machine you can find. Though newer, more expensive models have been released, this one is still our favorite.
The Nespresso VertuoPlus takes all the work out of making espresso at home. It's a sleek and user-friendly machine that brews coffee and espresso at the touch of a button and has an adjustable water tank so it can fit wherever you need it to.
A convenient coffee maker for two beverages: freshly brewed long-cup Coffee with naturally formed crema, and traditional Espresso
For small kitchens and dorm rooms, this GE microwave is the perfect size. It has 6 presets and express cook buttons, and it measures under a foot tall.
The Midea Duo Smart Inverter Portable Air Conditioner has a feature-rich app that pairs with Amazon Alexa and Google Assistant for voice control, and it does an outstanding job of cooling while operating quietly.
For a Dyson at the lowest price possible, you can't go wrong with the basic but mighty Dyson V8 Plus Cordless Vacuum. It offers two cleaning modes, three attachments, and a cleaning time of up to 40 minutes.
The pricey Miele Classic C1 Cat & Dog Vacuum picked up messes better than any other vac in our tests, and the disposable vacuum bag keeps you out of contact with the debris.
While its core business is cotton bedding, Brooklinen also sells limited-edition twill and linen collections.
The Big Fig Mattress is constructed for heavier individuals with firm support and a high weight capacity for both the bed and the foundation that comes with it.
Though people who sleep in various positions have positive things to say about it, the Leesa Mattress provides an exceptional balance of comfort and support for stomach sleepers. Take $25 off when you use promo code INSIDER25.
A hot sleeper's dream, this bed combines cooling technology and top-notch pressure relief to help you get your best sleep yet. It helps you feel up to 10 degrees cooler, no matter the weather.
Saatva's newest all-memory foam mattress is described as cooling and instantly contouring, available in medium and firm options. Its construction melds various high-density nontoxic CertiPUR-US certified memory foam layers with lumbar support infused with phase change material.
Zinus makes some of our favorite budget mattresses. The Ultra Cooling Gel Memory Foam Mattress is made in the USA of high-quality materials and is designed to keep you cool.
Casper has redesigned its classic hybrid mattress into the Dream, which offers a medium-firm feel that sleeps cool and has zone support.
The Leesa Sapira Hybrid Mattress provides great edge support and motion isolation. Its mix of memory foam and pocket springs produces an average firmness, making it an outstanding solution for back pain sufferers of any sleeping style. Save an extra $25 with our exclusive promo code INSIDER25.
This brown wicker sectional comes with a round table that's perfect for outdoor gatherings.
The Tyler Chair is a classic design that can be customized to fit your space and style, with more than 100 different upholstery options to choose from.
Modular sofas are beloved for their versatility and ability to shift, shrink, and grow according to your space or desired shape. This roomy U-shape sectional includes four seats and two ottomans. Bonus, there is hidden storage space under each seat and all the covers are machine-washable.
One of our editor's recently tested this human-sized dog bed, calling it a "dream come true" and "like laying in a supportive cloud."
Pottery Barn's 48-inch Abbott Concrete Round Dining Table is suitable for indoors and outdoors and is made of concrete and acacia wood. It offers a unique and blocky design that makes a statement wherever you use it.
This Allewie storage bed has four sliding drawers for ample storage, easy assembly, and a stylish, timeless design. It has over 8,000 5-star ratings, so we have a good feeling about this bed. It's available in full, queen, and king.
The Jackery Explorer 300 Portable Power Station can power or charge six small devices at a time and recharges using a solar panel (not included), wall outlet, or car port. Right now, it's at an all-time low price when hitting the coupon box at Amazon.
This six-person tent offers beautiful 360-degree views and large awnings for keeping you shaded.
The ideal outdoor tote, this carryall has a structured shape so it will sit up on its own and a waterproof and durable outer so you never have to stress about setting it on wet, muddy ground. The inside is incredibly spacious to hold everything from towels and water bottles, to your entire camp kitchen supplies.
The Osprey Fairview is available in two torso sizes. Each includes a wide hip belt and contoured back panel, making it an incredibly comfortable carry and a great choice for every body type.
The Thermacell E55 Rechargeable Mosquito Repeller is a convenient way to keep mosquitoes at bay without any sprays or odors. The compact device works immediately and quietly, and we were impressed by its ability to keep these biting insects away from our outdoor living space.
The Kelty Cosmic 20 is not only very affordable, it offers solid all-around performance too, making it the best option for backpackers and campers on a tight budget.
The lululemon Align line of clothing is always weightless and buttery soft with a little bit of support. It's perfect for yoga and other low-impact workouts.
The lululemon Align leggings have a cult following for their second-skin feel and high-rise fit. You'll want to wear this pair of leggings every day of the week.
The lululemon Everywhere Belt Bag is our top belt bag pick because of its sleek and smart design, affordability, and wide range of colors and sizes.
The Performance Joggers have a slim but relaxed fit with a slightly cropped leg, side pockets and a drawstring. Designed with DreamKnit™, our softest premium stretch fabric, they're your new go-to.
These statement hoops, paired with a slicked-back bun and tortoiseshell sunnies, are an undefeated combo this summer .Their sculptural shape feels both sophisticated and artsy.
This popular tee has a buttery soft, second-skin feel that makes it the perfect layering piece. It has a flattering fit that can be dressed up or down.
Thanks to the exceptionally soft, breathable, and lightweight fabric, which features four-way stretch, this is the kind of work dress you won't be rushing to change out of as soon as you get home. Its versatility is pretty unmatched, too.
This boatneck sweater would look beautiful and understated with a delicate necklace.
Levi's 711 Skinny Jean has a bit more give and stretch for a curve-hugging fit that's as cozy as leggings with the chic look of denim.
Universal Standard's ultra-comfortable Seine High-Rise Skinny Jeans come in an impressive size range that goes from 0-40, each with your choice of a 27-inch or 32-inch inseam.
Though they don't come cheap, Tommy John's underwear consistently ranks among the best we've ever tried. The Second Skin fabric in particular — a blend of smooth micro modal and Spandex — is a standout that's always breathable and never pills.
The arch support and super flexible soles on these collapsible loafers were the most comfortable walking shoes on our list.
Renamed the Wool Runner Go, these are Allbirds' most popular shoes. With a comfortable wool upper and sugarcane midsoles, they're designed for casual wear.
Crafted from soft leather with a padded insole, the square-toe buckle sandals come in four neutral hues. The leather is sourced from a tannery rated Gold by the Leather Working Group. We suggest styling these with jeans and a casual tee or a flowy sundress.
If you're all about the summer look but aren't keen on open-toed sandals, these breathable flats are an alternative you can actually use. They fit like a sneaker and can be worn with or without their ankle ribbons.
Dagne Dover makes some of our favorite backpacks, beloved for their comfortable and sleek design. The Dakota Neoprene is water resistant and shock absorbent, and has internal pockets galore.
Monos' carry-on bags consistently impressed us when put to the test. They fall firmly in the mid-tier range of luggage, meaning that while they aren't the most affordable option out there, they offer solid performance without a luxury price.
This bag is perfect for short trips and fits in carry-on space for international and domestic flights.
American Tourister is one of our favorite affordable luggage brands, and in addition to more classic styles, it makes a fun line of Disney and Star Wars-themed luggage. This check-in suitcase makes a great gift for any Disney fanatic, especially if they're also being gifted a trip to Disney this holiday.
The Outline Pro replaces the Centric as our favorite hard-sided suitcase from Samsonite. It features thoughtful touches, like expandability and a USB port you can connect to a portable battery.
The Delsey Chatelet Hard Carry On is designed with sophisticated contrast coloring that will stand out from the sea of regular black rollaboards.
The Dagne Dover Classic Tote packs a ton of features in a slim, compact space so you can carry your entire life in the bag and no one will be the wiser.
This updated version of the brand's debut product is a smartly designed shoulder bag with a suitcase-handle sleeve for easy transportation.
The classic 3D Whitestrips take only 20 days of use to complete a full treatment and also come with two sets of "1 Hour Express" strips for more last-minute whitening sessions.
Created by the famous Spanish perfumer Alberto Morillas, Gucci Bloom is a complex tropical floral fragrance that is meant to be overpowering.
The Peter Thomas Roth Water Drench moisturizer delivers intense 72-hour hydration, making it a prime pick for those with severely dehydrated skin.
BHAs are a great place to begin if you're starting to add chemical exfoliants into your routine. With the addition of niacinamide, the BHA 4% Blackhead Power Liquid keeps skin clear and balanced.
Oat is known to calm irritated and dry skin. The Nourishing Oat Face Cleanser hydrates and preserves the skin's barrier while leaving your skin feeling clean.
Developed with dermatologists, this refreshing gel-cream formula - with 3 essential ceramides, our highest concentration of hyaluronic acid, and vitamin B5 - replenishes skin hydration while helping restore the protective skin barrier and improve the appearance of dry lines for instantly smoother, softer skin.
Neutrogena Rapid Wrinkle Repair Retinol Oil Serum is a gentle-yet-effective alternative to traditional retinols that may be too harsh for sensitive skin.
We wrote a piece comparing this to the Airwrap and were blown away by how a product that is nearly a tenth of the price could give the Airwap a serious run for its money.
The Dyson Airwrap may get all the hype for doling out salon-quality blowouts at home, but the Shark FlexStyle is another wonderful multi-styling tool, and it's about half the price. The system comes with a powerful hair dryer and five attachments to help style hair with ease.
Gillette developed a razor that delivers heat directly to your face while you're shaving. It has 5 blades, a warming bar with two heat settings, and FlexDisc technology to contour your face and neck.
The AirPods Pro 2 are a big upgrade from their predecessors, with improved noise cancellation and battery life. They also support new aural health features to assess your hearing and function as hearing aids. This model comes with a USB-C charging case and added dust resistance.
The seventh-generation iPad Mini runs on Apple's powerful A17 Pro processor, which spun the wheels in the iPhone 15 Pro models. It's compatible with Apple Intelligence and supports the Apple Pencil Pro and the Apple Pencil (USB-C). It also has a base 128GB storage, compared to 64GB in the previous generation.
STARZ offers blockbuster movies and popular original series like Outlander, Party Down, and Power. Deals on annual plans make the service more than half-off for an entire year.
Paramount Plus is perfect for viewers who want to stream CBS TV shows, local NFL games, and tons of content from Nickelodeon, Comedy Central, BET, and MTV. For a limited time, get your first two months for $0.99 each.
In addition to the excellent VPN features found on the Basic tier, the Plus tier of NordVPN includes great additions like enhanced browsing protection, anti-malware, ad blockers, a password manager, and a monitor for any personal data breaches. Act fast, as this version also comes with a free Amazon gift card in the US, UK, Canada, and Australia for a limited time.
The Kindle Scribe redesign features white borders for a more spacious writing surface, plus Active Canvas, a feature that lets you write notes directly on a book page. For most people, a tablet offers more utility for a comparable price, but this e-reader offers an undeniably smooth experience for notetaking.
The new Amazon Echo Spot features a brand-new display face and functions best as an alarm clock smart speaker. It offers rich sound and can control your smart home's other devices with the help of Alexa.
The most affordable of the Amazon Echo lineup is designed to fit into small spaces without standing out. It's available in four different colors.
The Omni Mini LED is Amazon's flagship smart TV model. It uses a Mini LED backlight to provide a bright, high-contrast image. The display also has a fast 144Hz refresh rate for smoother gaming performance.
The G5 is LG's flagship OLED TV for 2025. It's one of the brightest OLED TVs we've ever seen, delivering high-end image quality and an elegant design that can hang flush on your wall.
Samsung's Frame TV can be mounted flush against your wall like a hanging piece of art. It also features a matte screen to make it look more like canvas, and you can purchase optional magnetic frame bezels in different colors and designs.
Denon's high-end AV receiver can support up to 9.4 channels of audio with Dolby Atmos and DTS:X capabilities, along with HDMI 2.1 support.
Perfect for tracking anything, especially lost luggage, Apple's wireless AirTag tracker is compatible with the FindMy app on iPhone and iOS devices. The 4-pack is a better value, but you can save a bit on a single AirTag right now if you only need one or two.
The 44mm Apple Watch SE is simply a larger model than the 40mm SE, and is otherwise identical. The Apple Watch SE is the perfect blend of features and affordability.
Apple's refreshed AirPods Max headphones support USB-C charging and come in five new colors. Otherwise, the hardware delivers the same excellent audio quality we heard on the original model from 2020. A firmware update in April 2025 will enable wired audio support with lossless sound.
The end date for each Independence Day sale varies by retailer, but for the most part, I'm seeing deadlines set for Monday, July 7. Some stores may extend their sales while others can potentially run out of stock; it's difficult to confirm, so I recommend acting on any deals you like once you've found them.Prime Day does kick off the day after, but will be limited to products sold on Amazon's website.