Shahid streams Egyptian feature film ‘The White Dress'
Arabic streaming platform Shahid has premiered The White Dress, a new Egyptian feature film directed by Jailan Auf and led by actresses Yasmin Raeis and Asmaa Galal. Released exclusively on the platform, the film marks Auf's debut and has already drawn praise for its authentic storytelling and portrayals of women's experiences in contemporary Egypt.
Produced by Mohamed Hefzy's Film Clinic, The White Dress features Ahmed Khaled Saleh, Salwa Mohamed Ali, Lubna Wanas, Arwa Gouda, Engy Abou El Seoud and Mimi Gamal. The film captures both the energy and intimacy of Cairo, offering viewers a reflection on self-discovery, societal expectations and personal freedom.
The story centres around Warda, who finds herself in crisis on the eve of her wedding when a problem arises with her dress. Her urgent quest to find a replacement takes her on an unexpected journey through the city, prompting deeper reflections about her life, identity and future. Balancing drama with lighter moments, the film delves into the emotional and cultural weight of wedding traditions in Egyptian society.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Broadcast Pro
2 hours ago
- Broadcast Pro
Co-Production Salon returns to MIPCOM Cannes for second year
Co-Production Salon will debut the 2025 MENA Co-Production Guidebook, host curated in-person and virtual networking sessions, and launch a year-round Virtual Networking Lounge to connect Arabic producers with global partners and showcase key industry insights and projects. Co-Production Salon, a platform dedicated to nurturing co-production partnerships and investment channels involving the Arab world, is set to return to MIPCOM Cannes for the second year in a row. Scheduled to run from October 13 to 16, 2025, at the Palais des Festivals, the initiative will feature an upgraded presence at the MIP Creative Hub, strategically positioned along the Cannes beachfront. The event underscores Co-Production Salon's growing role in linking Arabic content creators and investors with international distributors, broadcasters, and financiers to develop globally marketable content. Heba Korayem, Founder of Co-Production Salon, said: 'CoProduction Salon was created to bridge worlds — bringing Arabic production houses and investors together with international partners to create meaningful, marketable content. MIPCOM gives us the stage to make more of those connections happen.' A recent Omdia report predicts the region's VOD market will grow fivefold to reach $8.4bn by 2029, while Parrot Analytics data points to a dramatic rise in demand for Arabic content — up 400% in Saudi Arabia, 300% in Morocco, and 200% in Iraq since 2020. Since its inception, Co-Production Salon has facilitated over $12m in partnership deals. For 2025, the platform is introducing several new initiatives aimed at deepening engagement and insight. These include the launch of the MENA Co-Production Guidebook (2025 Edition), offering in-depth analysis of market trends and investment opportunities, and a Networking Power Hour, designed to foster real-time, curated meetings between Arabic and international stakeholders. Additionally, a Virtual Networking Lounge will provide continuous access to industry data, professional connections, and project highlights throughout the year. The initiative invites participation from a wide array of industry players, from production companies and distributors to investors, broadcasters, OTT platforms, and advertising agencies, all seeking to tap into one of the fastest-growing, youth-driven content markets in the world. Participants will gain access to premium projects, vetted partnerships, and curated networking opportunities. The Virtual Lounge already features over 200 verified profiles from top-tier MENA content entities, including Saudi Broadcast Authority, Thamaniya, Sadaf Media Production, Rise Studios, Cedars Art and Pixitoon. The physical lounge at MIPCOM will serve as a key venue for face-to-face engagement with these and other leading industry names. With its enhanced presence and expanded programming, Co-Production Salon is positioning itself as a central force in the internationalisation of Arabic content. Visitors can connect with the team at PALAIS C12 HUB 6, explore ongoing projects, or join high-level networking events at MIPCOM. 'Our goal is to make those partnerships not just possible but profitable,' added Heba Korayem.
Sharjah 24
7 hours ago
- Sharjah 24
New issue of Sharjah Cultural highlights global creativity
ditorial team contributions Managing Editor Nawaf Younes contributed an essay titled 'Music… A Culture and Universal Language', describing music as one of the most enduring human artistic expressions across and as a powerful —from Assyrian and Egyptian to Greek and Chinese—civilisationsinfluence on identity, personality, and culture. Music, he argues, continues to thrive today as a universal language understood by all. Literature, history and cultural profiles Jabal, a leading Arab poet, as examined -This issue explores the life and poetry of Badawi alby Dr Akram Qanbas. Dr Mohamed Ahmed Anab delves into the legacy of Swiss orientalist Max van Berchem, who dedicated his life to the study of Islamic inscriptions and calligraphy. Amal Kamel writes about Zgharta, a Lebanese town surrounded by rivers and olive trees, while Shehab Al Kaabi reflects on the cultural heritage of Basra, Iraq's vibrant cultural capital. Focus on Arab literary voices In the Literature and Writers section, Abdul Alim Haris covers the Sharjah Cultural Honouring Forum, which celebrated a group of distinguished Mauritanian authors. Jawad Amer writes about Moroccan historian, poet, and critic Abdullah Kannoun and his literary contributions, while Nour Suleiman Ahmed analyses the novelistic style of Ibrahim Abdel Meguid and his talent for evoking place and character. I'tidal Othman discusses how Arab s Indian writer novels address the transformation of identity, and Adel El Batousi highlightone of the prominent voices in the —Bhanu Mushtaq's win of the International Booker PrizeKannada language. Contemporary voices and literary legacy Ahmed Fadl Shabloul profiles poet Aziz Andraos, influenced by the Mahjar school and noted for innovation in form and content. Nabil Suleiman recounts how libraries shaped his literary world over seventy years, introducing him to major Arab and international writers. Hassan M. Youssef interviews author Tayseer Khalaf, who links creativity with societal change. Noura Ibrahim Hardan covers the poetic journey of Iraqi poet Mowafaq Mohammed Abu Khumra, while Sawsan Mohamed Kamel explores the intellectual and civilisational thought of Algerian thinker Malek Bennabi. Ghassan Kamel Wanos writes on the creative spaces and characters shaped by Haydar Haydar, with a focus on his blending of literary genres. Intissar Abbas sheds light on the poetry of Mohammed Lafi and his reflections on identity, homeland, and exile. Global literary reflections Dr Qassem Koufji analyses the literary depth of Haruki Murakami's writing, especially in its exploration of identity, isolation, and human nature. Dr Majd Haidar discusses Empire of the Sun by J.G. Ballard, inspired by the author's autobiography. Ziad Al Rayes reflects on themes of sorrow and confession in Your Book in My Right Hand by Jordanian writer Yasser Qubailat. Youssef Ali covers a panel discussion hosted by the Arab Cultural Club in Sharjah on Aisha Sultan's short story collection Cold Fear. Finally, Nasreen Antonius revisits For Bread Alone by Moroccan writer Mohamed Choukri, who offered a raw testimony to a childhood shaped by deprivation, learning life's harsh lessons on the streets before even learning to read. Art, strings and brushstrokes In the Art, Strings and Brushstrokes section, Mohab Labib explores the experience of Syrian Bashir Obeid -abstract artist Mahmoud Hammad, a pioneer of the movement in Syria. AlHadi Sassi, who seeks to balance creativity with artistic -interviews visual artist Mohamed AlGizawy pays tribute to the renowned Samia Ayoub, a major figure in -commitment. Khalil Elthe history of Arab theatre, while Hisham Azkyd highlights the creative work of Moroccan Safadi, -s poet Bayane AlSaghir. Randa Halloum meet-Maskini Al-playwright and director Alwho writes for both adults and children, believing theatre has a profound impact on young Din Aita honours the legacy of Egyptian music legend Mohamed -minds. Ahmed Saad ElFawzi, celebrated for his innovation and versatility. Dr Lama Tayara reviews the film Thank You for Dreaming with Me, emphasising the director's skill in bringing reality to life on screen. Osama Asal commemorates the 110th anniversary of the birth and 29th anniversary of the passing of Salah Abou Seif, one of Egypt's cinema greats. Under the spotlight: new books and readings The Under the Spotlight section presents a variety of new books and critical readings. These include The History and Culture of the Tajiks by Nawal Amer, Descriptive and Analytical Methodology by Amani Ibrahim Yassin, and Ancient Arabic Prose Texts from Anxious Agha. Thuraya Abdel Badi' Al Arab reviews He Who Lacks Love... Gives -Literature by Abrar AlIt, a young adult novel by Rania Hussein Amin. Other works featured are The Arabs in s by Orientalist Painting by Iman Mohamed Ahmed and The Hidden Ones in My WordMaamari, with reviews from Souad Said Noah. Najlaa Mamoun contributes a -Suleiman Alstudy on the origins and evolution of the Moroccan short story. Cultural essays and articles This issue also includes a rich collection of articles and essays covering a broad range of cultural topics. Among these are discussions on poetic ambition by Raad Aman, reflections on the city of Esna's wisdom and history by Saeed Yassin, and the digital revolution's impact on artistic creativity by Mudhafar Ismail. Fadia Issa Qaraajeh examines Waciny Laredj's Za'al explores -novelistic approach as close to documentary style, while Shimaza Fawaz Alk Saqour writes on the narrative the relationship between algorithms and literary work. MaliTayyib -forest, Mustafa Abdullah reviews the turbulent life of poet Hanoun Majid, and AlAdeeb considers the importance of children's libraries. Nabil Ahmed Safiya investigates the influence of culture and criticism on Arab fiction, and Paul Chaoul critiques artificial intelligence as a failed poet. Abdulrazzaq Shahroor delves into classical chaste love poetry, Suhaimi's love for place and memory. Abdelhakim -and Mufid Khansa reflects on Mohsen AlArnaout -Zubaidi profiles scholar and critic Ahmad Youssef Ali, while Mohamed Al-AlHaisha shares -examines Arabic literature in Bosnia and Herzegovina. Mahmoud Salama Alstories about human emotions, and Dr Hani Mohamed celebrates the cultural contributions Maghribi analyses the shaded rooftops between Barak and -Alayli. Najwa Al-of Abdullah AlPicasso, while Mohamed Najib Qaddoura recalls the creative memories of Adeeb Qaddoura. Mohamed Hammouda reveals the theatrical side of Naguib Mahfouz, and Magdy Mahfouz highlights the realisation of the Sharjah Performing Arts Academy dream. Prince Kamal Faraj discusses voice performance as an art form, Ali Dawla reviews children's films and Safi's novel Jameel Nadound as a -programmes, and Dr Mustafa Ghunaim praises Anne Alsymphony of hope. Finally, Nadia Omar takes readers on an exciting journey through Arabic literary history, and Rose Makhlouf explores the subtle harmony of silk. Short stories, poetry and heritage The issue also dedicates space to a selection of short stories, poetry, translations, and heritage pieces by prominent Arab writers. Featured works include The Artist's Room by Batros's exploration of commodifying art amid -Suad Zaher, a writer and critic, and Dr Atef AlSayed Abdel Aal, -the pressures of reality. Short stories such as New Events by Mohamed ElDaem, and One Day It Happened by Abdelhamid -An Innocent Trick by Asmaa Nour Alof Light, by Rawi are included, alongside a translated poem, The Long Ray -Mohamed AlAsma'i by Abdulrazzaq Ismail, -Hamada Abdel Latif. The heritage series features Stories of AlSha'ar's Literary Notes explore the -A'raj. Fawaz Al-Jishi reflects on poet Al-while Wael Albeauty of language and linguistics, and Waleed Ramadan sheds light on the life and work of French orientalist Charles Pellat, who was devoted to the Arabic language.
Campaign ME
12 hours ago
- Campaign ME
Yasmin Abdelaziz, Ahmed Sharif star in Experience Abu Dhabi summer campaign
Two of the GCC region's renowned stars, Egyptian actress Yasmin Abdelaziz and Bahraini comedian Ahmed Sharif have taken centre stage in the latest Experience Abu Dhabi Totally Recommended summer campaign. The campaign was rolled out through a fully integrated media approach, spanning social media platforms, YouTube, online video (OLV), display advertising, connected TV (CTV), out-of-home (OOH) billboards as well as search engine marketing (SEM). Experience Abu Dhabi leaned into this multi-channel strategy to ensure widespread visibility and engagement across digital and physical touchpoints, as the stories of Abdelaziz and Sharif come to life through two brand films that anchor Totally Recommended, the new summer campaign by Experience Abu Dhabi. The campaign, which will remain live until August 31, was brought to life by creative agency Serviceplan Group Middle East, PR and social media agency Memac Ogilvy; digital agency Create; media agency Spark Foundry;; production house Déjà Vu; and celebrity agency Ykone. Alongside emotional resonance and our creative engine, tools such as Campygn and Sprinklr empowered Experience Abu Dhabi to evaluate social media influence, PR value, audience demographics, engagement rates, and brand alignment. These tools also ensured that its celebrity partnerships were strategically aligned with both the market needs and the campaign's core message. Objectives and rollout of Experience Abu Dhabi's summer campaign Experience Abu Dhabi set out to maximise audience engagement across its key GCC markets by aligning the campaign message with specific personalities that authentically resonate with its target demographics. To achieve this, the brand selected Egyptian actress Yasmin Abdelaziz and Bahraini comedian Ahmed Sharif for their complementary appeal across the region. Yasmin Abdelaziz is one of the region's most recognisable screen personalities, known for roles that portray warm, relatable characters. She strongly resonates with female and family audiences. Meanwhile, Ahmed Sharif has a broad digital presence and connects well with younger audiences through platforms such as Instagram, TikTok, and YouTube. His popularity in Bahrain, Saudi Arabia and the UAE allows Experience Abu Dhabi to engage with a wider audience in a way that aimed to be organic and relevant. Brought together in two brand films, the campaign captured the excitement, wonder and unforgettable moments that make Abu Dhabi more than just a destination – it's somewhere that feels like a home away from home. Actress Yasmin Abdelaziz immersed herself in Emirati culture, enjoying thrilling adventures on Abu Dhabi's Yas Island, experiencing wintry fun at Snow Abu Dhabi and finding peaceful moments at Sheikh Zayed Grand Mosque. 'Every time I thought I'd seen it all, Abu Dhabi had more to show me—something new, exciting, and unforgettable around every corner,' Abdelaziz said. 'Summer here? Totally recommended. I'm definitely coming back, and bringing my kids next time.' Known for his witty observations and viral video skits, Bahraini comedy star Ahmed Sharif brought his signature humour to his summer itinerary. The multi-talented content creator blended nostalgia with a wave of excitement during his action-packed visit. 'Warner Bros. World Abu Dhabi took me straight back to childhood,' he said. 'Surf Abu Dhabi had me feeling like an action hero. This place blends fun, adventure, warmth, and culture in a way that's genuinely special.' This summer, Kids Go Free across Yas Island Abu Dhabi until 30 September. For every paying adult, one child under the age of 12 stays, plays and dines for free at select hotels. From Ferrari World Abu Dhabi, Yas Waterworld and Warner Bros. World™ Abu Dhabi to SeaWorld Yas Island, Abu Dhabi, every day is intended to be packed with adventure — all within easy reach.
