Italy's Brunello Cucinelli posts revenue of $738.72 mn in H1 2025
Channel-wise, the retail segment generated revenues of €435.8 million, up 10.3 per cent YoY and accounting for 63.7 per cent of total turnover. Growth was recorded across all regions, supported by strong like-for-like sales and contributions from boutiques opened in prior months. Although no new boutiques were opened during the period, performance remained robust. The wholesale channel delivered revenues of €248.2 million, up 10.1 per cent YoY and comprising 36.3 per cent of total turnover. Strong sell-through of the Spring-Summer 2025 collection and timely deliveries of the Autumn-Winter 2025 range further reinforced its strategic importance.
Brunello Cucinelli has reported €684 million (~$738.72 million) in H1 2025 revenue, up 10.2 per cent YoY, with strong growth across regions and channels. Retail and wholesale rose over 10 per cent each. The brand expects 10 per cent revenue growth in both 2025 and 2026, supported by boutique expansions, innovation, and high collection demand.
'The first half of this year has ended with excellent results; perhaps we are now reaping the rewards of our philosophy of working and living in harmony with creation, always believing in great craftsmanship, quality and exclusivity,' said Brunello Cucinelli, executive chairman and creative director .
The company reported strong order intake for its Spring-Summer 2026 Men's collection, presented at Pitti Uomo and Milan Fashion Week, reflecting continued brand momentum.
Brunello Cucinelli has confirmed its full-year 2025 outlook, projecting around 10 per cent revenue growth accompanied by fair and balanced profitability, evenly distributed across quarters, regions, and channels.
The brand anticipates another year of steady 10 per cent growth in 2026, supported by high-quality collections, boutique expansions, and innovation. Its 2024–2026 investment plan, centred on Italian artisanal production, is ahead of schedule and set for completion by November 2025. Additionally, the company plans to launch a Human AI-powered e-commerce site by the end of the year.
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