Berger Paint's ‘Garmi Gone, Thandak On' campaign – The Kool way to beat the heatgene

Hindustan Times

26-05-2025

What comes to mind when you think of Indian summers? Many may say discomfort, higher electricity bills, and finding ways to keep cool indoors. In many regions, soaring temperatures go over 45°C, turning homes into heat traps. Roofs and exterior walls absorb heat by day and radiate it indoors for extended periods. Water tanks placed on terraces can heat the stored water 8–10°C above outside temperature.
Berger Paints India Ltd., one of the leading paint companies in India, has introduced a potential solution: the 'Kool' range of coatings, equipped with 'Heat Reflective Nano Techonology',designed to reflect heat, with the aim to reduce indoor temperatures by up to10°C, and helping make homes more energy-efficient. These coatings come under the brand's summer campaign,'Garmi Gone, Thandak On', and are designed to address heat-entry points like walls, roofs, and water tanks.
Here's how each product works as part of this cooling solution:
Exterior walls tend to soak up the sun's heat and also attract dust. This problem could make the buildings look worn and feel warmer. Weathercoat Anti Dustt Kool aims to address this issue by offering long lasting whiteness, increase performance, and efficacy of paint.
A potential solution to keep cool while maintaining the neat exterior of your home.
Rooftops are constantly exposed to the harsh summer heat and, during monsoon, they could be prone to water damage. This product is designed to offer a double protection - cooling in summer and waterproofing during the rainy season.
Water stored in overhead tanks heats up quickly, making bathing and other chores unpleasant. Tank Kool is designed to reflect sunlight and keep stored water cooler throughout the day.
These three products together could provide a long-lasting solution to indoor heat management. Reflecting heat at the surface level directly impacts the amount of heat entering indoors. This could help in lowering the workload on cooling appliances like fans and air conditioners, thereby saving on electricity bills. The Kool range is a cost-effective and eco-friendly way to deal with India's summer.
With features like dust resistance, waterproofing, and improved surface durability, the products are designed to help protect and maintain your home through the year.
Berger Paints' Kool range offers solutions to everyday heat problems. With up to 10°C cooler surfaces, these coatings offer a practical, long-term solution to managing hot summer days, increased energy bills, and high water temperatures.
As the summer peaks, it may be time to consider a cost-efficient cooling solution that aims to provide better protection and effective performance.