Frontier Wants To Be Your Southwest Rebound, But You Should Love Yourself Instead
Frontier's promotion is eligible on new bookings via a promo code for flights departing May 28, the same day Southwest's free checked bag policy ends, through August 18. Aside from teasing that Frontier could make free checked bags permanent, the barrage of romantic analogies in the airline's press release made Frontier seem like an overly attached girlfriend. Frontier leaned so far into poking fun at Southwest's heart branding and Dallas Love Field headquarters that passengers might be expecting dinner and a movie when they buy a plane ticket. Frontier CEO Barry Biffle said in the release:
"We've always had heart. Some airlines are walking away from what travelers love, but we're running towards it. Think of this as the ultimate 'divorce your old airline' deal. If travelers show us the love, we'll make these perks permanent."
Read more: Here's Why You Always Board Planes On The Left
Along with free checked bags, Frontier is also offering a new "Economy Bundle" includling a free carry-on, free seat selection and free flight changes. This isn't the first time that the green-branded carrier attempted to raise its public profile with an eye-raising promotion. In 2023, Frontier launched a $149 monthly unlimited flight pass and held a 5 million frequent flyer mile giveaway. The pass was subject to blackout periods. Domestic tickets bought with the pass could only be booked day before the flight and aren't eligible for miles or status.
The commercial airline industry is already a cutthroat business. Tthe ongoing downturn in travel partly provoked by the fatal mid-air collision at Reagan National Airport has carrier scrambling to meet their revenue targets. Southwest was already heading in a new direction, ditching open seating last July. The Dallas-based airline wanted to be viewed as a mainline carrier alongside Delta, United and American. Frontier doesn't want to be left in the dust, especially after Spirit Airlines rejected its advances for a merger twice in two years. Apparently, both JetBlue and bankruptcy are more appealing than marrying Frontier.
Want more like this? Join the Jalopnik newsletter to get the latest auto news sent straight to your inbox...
Read the original article on Jalopnik.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


New York Post
26 minutes ago
- New York Post
Privateer Rum CEO Andrew Cabot was on an overseas work trip when Coldplay 'kiss cam' scandal broke: source
Privateer Rum CEO Andrew Cabot was on an overseas business trip when his wife Kristin Cabot was caught canoodling at a 'Coldplay' concert – and the couple's relatives were likewise blindsided by the scandal, a source close to the situation told The Post. The tipster said Cabot, the founder of the Massachusetts-based, high-end liquor maker, had been on a work-related trip to Japan and returned to find himself and his family in the middle of social media firestorm. [Andrew] was in Asia for a few weeks and returned on Saturday, so he was gone while all this went down,' said the source, who requested anonymity to discuss the situation. 'Poor guy.' Advertisement 5 Kristin Cabot pictured with Andrew Cabot in 2024. Maud Cabot/Facebook Multiple attempts to contact Andrew Cabot and Privateer Rum went unanswered. When The Post called Privateer Rum, the company's voicemail box was full. Kristin and Andrew Cabot married sometime after her previous divorce was finalized in 2022. The source said there had been little indication of any trouble in paradise before the Coldplay concert video went viral. Advertisement 'The family is now saying they have been having marriage troubles for several months and were discussing separating – which I find interesting since as of a month ago they were saying how in love they are,' the source added. 5 Andrew Cabot is part of one of the oldest and wealthiest families in Massachusetts. Boston Globe via Getty Images The Post was first to report that Kristin Cabot, whose maiden name in Stanek, was married to Andrew Cabot and that the pair had purchased a $2.2 million mansion in Rye, New Hampshire just five months before the scandal broke out. The Cabots were seen smiling and wearing wedding rings alongside two young kids in a Facebook post from May 2024. Advertisement Andrew Cabot is a member of one of the oldest and wealthiest families in Boston. The Cabots are one of the original 'Boston Brahmin' clans that controlled New England for centuries. 5 The home of Andrew and Kristin Cabot in Rye. LP Media A bio on Privateer's website says his 'ancestor, the original Andrew Cabot (1750-1791), was a merchant, rum distiller and successful American privateer during the American Revolution.' The brand — whose high-end bottles can retail for upwards of $100 each — touts its strict use of authentic ingredients and 'Made in the USA' pedigree. Advertisement 'One thing is certain,' one ad advises. 'Privateer advocates transparency, honesty and purity.' 5 Andy Byron (3rd from left) and Kristin Cabot (far right) in an undated photograph. Bain Capital Ventures Kristin Cabot's now-deleted LinkedIn account showed that she has served as an 'advisory board member' at Privateer Rum since September 2020. Andy Byron, the now-ousted CEO of New York-based software firm Astronomer, was caught canoodling on the jumbotron 'kiss cam' at Gillette Stadium. wit Kristin Cabot, the company's head of HR. Both scrambled to get out of sight, prompting Coldplay frontman Chris Martin to joke, 'Either they're having an affair or they're just very shy.' 5 Andy Byron and Kristin Cabot were caught canoodling at a Coldplay concert. Grace Springer via Storyful Astronomer placed both Kristin Cabot and Byron on leave while they investigated the incident. By last Saturday, Byron had resigned, with Astronomer cofounder Pete DeJoy taking over as the new interim CEO. So far, Kristin Cabot has yet to be fired.


New York Post
26 minutes ago
- New York Post
Nvidia AI chips worth $1B smuggled into China after Trump imposed US export controls: report
At least $1 billion in Nvidia computer chips were smuggled into China in the three-months span after President Trump imposed export controls on the cutting-edge chips, according to a bombshell report Thursday. Nvidia's powerful B200 chip – favored by US tech giants like OpenAI and Google to power their artificial intelligence models – are banned for sale to China due to government rules limiting shipments for chips that exceed certain performance thresholds. However, the chip was still being sold in May by Chinese suppliers to data center operators that support China-based tech firms, the Financial Times reported, citing an analysis of sales contracts, company filings and interviews with sources with direct knowledge of the deals. Advertisement 3 Nvidia's most powerful chips are banned for sale to China. REUTERS 'Export controls will not prevent the most advanced Nvidia products from entering China,' a Chinese data center operator told the FT. 'What it creates is just inefficiency and huge profits for the risk-taking middle men.' In May, the Trump administration had banned Nvidia from selling less-powerful H20 chips that were specifically built by the company to adhere to previous export controls imposed on their more powerful chips during the Biden administration. Advertisement However, Nvidia boss Jensen Huang revealed last week that Trump had reversed course and would allow H20 chips to be sold in China. Critics have argued that China-based companies were circumventing the export controls to acquire Nvidia's hardware. That speculation surged earlier this year after reports that China-based AI firm DeepSeek had a greater supply of Nvidia chips than it publicly admitted. 3 Nvidia CEO Jensen Huang recently revealed that Trump had lifted restrictions on H20 sales to China. Getty Images The FT said it reviewed evidence that Chinese distributors in the Guangdong, Zhejiang and Anhui provinces had sold Nvidia's B200 and other restricted chips such as the H100 and H200. Advertisement The FT said there was no evidence that Nvidia had any involvement or knowledge of illicit chip sales to Chinese entities. The company has long said that it complies with all US laws on chip technology. 3 Nvidia CEO Jensen Huang is pictured. REUTERS 'Trying to cobble together data centers from smuggled products is a losing proposition, both technically and economically,' Nvidia said in a statement. 'Data centers require service and support, which we provide only to authorized Nvidia products.' Advertisement Last month, the chip supplier became the first public company in history to surpass a $4 trillion market valuation.


Hamilton Spectator
26 minutes ago
- Hamilton Spectator
Teck copper mine extension project to move forward with up to $2.4B price tag
Teck Resources Ltd. says its board has given the green light to extending the life of Canada's biggest copper mine by almost two decades with an investment of up to $2.4 billion. With the Highland Valley Copper Mine Life Extension project south of Kamloops, B.C., the Vancouver-based miner aims to produce 132,000 tonnes of copper per year on average and extend its life from 2028 to 2046. 'This is a lower risk and lower complexity brownfield project,' chief executive Jonathan Price told analysts on a conference call Thursday. The company bills the project as the largest critical minerals investment in B.C. history. The capital cost is expected to range from $2.1 billion to $2.4 billion, up from an earlier estimate of $1.8 billion to $2 billion. The cost increase was a result of additional engineering work meant to optimize the project. 'This now includes project-level contingencies, accounts for inflation, input cost escalation, and the impact of potential tariffs on construction materials and reflects the accelerated procurement of mobile equipment originally planned for later project phases,' Price said. Major permitting has wrapped up, engineering is 70 per cent complete and construction is set to begin in a few weeks, he added. 'We have operated Highland Valley for decades and have successfully executed several mine-life extensions there.' The project is 'foundational' to Teck's ambitions to double production of copper — 'an energy transition metal' — by the end of the decade, he said. Teck estimates 2,900 jobs and $435 million in additional gross domestic product will be generated during construction. In a Teck news release, B.C. Premier David Eby called the investment 'just one example of how British Columbia can drive our country's economy forward even in challenging times.' Federal Natural Resources Minister Tim Hodgson said projects like the Highland Valley extension put Canada on the map. 'By extending the life of Canada's largest copper mine, we are strengthening our critical minerals sector here at home and becoming the international supplier of choice when it comes to critical metals and minerals,' he said in the release. Chief Christine Walkem of Cook's Ferry Indian Band said in the release that the decision is a 'defining moment' for both industry and local communities participating in the Citxw Nlaka'pamux Assembly. The CNA manages and administers agreements between Teck and eight bands. 'Our communities are not bystanders to development — we are decision-makers. We are forging a new path with Industry and the Crown for how major projects unfold in our territory: grounded in respect, guided by our values and focused on long-term benefit for our people,' said Walkem, who chairs the CNA's board. 'As the project enters construction, we remain firm in our expectations. Our voices must continue to be heard. Our laws must continue to guide the process. Our people must continue to share in the benefits — now, and for generations to come.' Teck shares were trading almost six per cent lower on the TSX on Thursday afternoon at $49.42. Also Thursday, Teck said its profit from continuing operations attributable to shareholders amounted to $206 million or 41 cents per diluted share for the quarter ended June 30. The result compared with a profit of $21 million or four cents per diluted share in the same quarter last year. On an adjusted basis, Teck says its profit from continuing operations amounted to 38 cents per diluted share for its latest quarter, up from 12 cents per diluted share a year earlier. Revenue for the quarter totalled $2.02 billion, up from $1.80 billion. This report by The Canadian Press was first published July 24, 2025. Companies in this story: (TSX: TECK.B)