Brits splash out more than £1,000 on treats a year, research shows, as 3 most popular revealed
SWEET TREAT Brits splash out more than £1,000 on treats a year, research shows, as 3 most popular revealed
HUNGRY brits fork out more than £1,000 on sweet treats each year - as research reveals the three most popular.
A poll of 2,000 adults found 21 per cent spend more than £20 a week on small indulgences costing under £10 — adding up to at least £1,040 a year.
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Brits spend around £1,000 a year on sweat treats
Credit: Getty
Top treats under a tenner included chocolate bars, 63 per cent, fresh flowers, 23 per cent, and stationery items, 10 per cent.
On average, 18 per cent purchase more than five small treats each week.
Nearly half, 48 per cent. do so purely for the mood boost they provide, while 41 per cent simply have a penchant for life's little luxuries.
Commissioned by online wholesale marketplace Faire, the research found 51 per cent buy treats for themselves more often than they do for others.
Spokesperson Charlotte Broadbent said: 'Independent retailers are doing all they can to capture shopper's attention as they impulsively snap up treats under £10.
'Little treats can provide a spring in the step for those navigating a particularly busy week.
'Whether you spend big or go for a smaller splurge, the impact can completely turn your day, and your mood, around and Britain's independents are doing all they can to put a smile on people's faces, stocking more little treats.'
It also emerged, when treating someone else, those polled are most likely to do so for their partner or spouse, 65 per cent, followed by their children, 52 per cent.
Interestingly, people are more inclined to buy treats for their pets, 21 per cent, than for their parents, 19 per cent.
Friday, 23 per cent, and Saturday, 18 per cent, are the most popular days for dopamine purchases, compared to just five per cent who use a treat to fight the Monday blues.
Half admitted their purchases are often based on impulse rather than planned, with just 16 per cent planning their purchases.
For almost a third, 31 per cent, of those polled, via OnePoll, the thought of buying a little luxury crosses their mind several times a week – and for one in 20 it's something on their mind several times a day.
More than a third of those questioned, 35 per cent, believe they deserve their little treats.
There was no looking back after they'd bought it either - only a measly three per cent felt any guilt.
Charlotte Broadbent, spokesperson for Faire, added: 'We've seen a real shift in how independent retailers are curating their shelves — there's growing demand for affordable pick-me-ups that offer instant joy.
'These small indulgences might cost under £10, but they're driving meaningful sales and helping shops connect emotionally with customers.
'For local retailers, it's not just about what's on offer, it's about how it makes people feel — and that's where independents really shine.'
This comes as Aldi has brought back a "cult favourite" sweet treat for just £1.79 after one jar sold every three seconds – and it's here to stay.
Plus, Marks and Spencer's have launched an 'epic' sweet treat which rivals an iconic American snack.
Another shopper even said that they are 'better' than similar cookies on the market.
Chocolate lovers are also celebrating as there's a delicious new KitKat flavour that's just hit the shelves.
Chocoholics have been racing to get their hands on the new Chunky bar recently spotted at Sainsbury's.
TOP 20 MOST COMMONLY BOUGHT TREATS
1. A chocolate bar or sweet treat
2. A takeaway meal
3. Fresh flowers
4. Snacks for the car or commute
5. A small gift for someone else
6. A magazine or book
7. Face creams
8. A candle or home fragrance
9. A skincare or beauty item
10. A collectable (stamp, car, Pokémon cards etc)
11. An ornament
12. Stationary
13. A scratchcard or lottery ticket
14. Cheap fragrances
15. A trinket
16. Sticker books
17. Planners
18. A small homeware item (e.g. towel, mug, cushion)
19. Socks or underwear
20. A new nail polish or haircare item
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