Miss UAE launches ‘sustainable fashion movement'
Dr Mahra Lutfi, having two distinguished titles, Miss UAE and Miss Planet International, has announced a collaboration with a fashion brand to launch a massive 'sustainable fashion movement' aiming to preserve Planet Earth for future generations.
In a press meet, Dr Mahra while talking to Gulf Today said that, to work in line with creating a sustainable fashion range of clothes, she has collaborated with Virgio, the pioneering sustainable fashion brand, and also will represent as 'Sustainable Fashion Ambassador' in region.
The event was held at Paramount Hotel in Dubai and was attended by industry leaders and key stakeholders.
Speaking at the launch, Dr Mahra said, 'Fashion should reflect both our individuality and our values. True style is more than just how we look and appear; it should also showcase care for our world and each other. With Virgio, I see a genuine effort to create clothing that respects both people and the planet. I am proud to collaborate with them and play a part in sharing their story. Together, we can help people see that ethical fashion can be both accessible and stylish.'
Responding to a question, she said that soon she will unveil her own line of fashion designs which will be reflecting the Emirati culture and heritage, and will be showcasing them in a fashion show in Dubai.
Amar Nagaram, CEO and Co-Founder of Virgio, commented, 'At Virgio, we believe that true change in fashion starts with transparency and a commitment to the environment. Dr Mahra Lutfi's passion for sustainability and her influence as a role model make her the perfect ambassador for our brand. By joining forces, we aim to inspire a movement towards fashion that is not just about looking good but also about doing good.'
He vowed to reduce the waste of unsold inventory reaching landfill sites and creating more sustainable material to save the planet's resources.
The brand, founded in 2023, has already sold a good number of clothes so far.
'To reach our customers, we are already in contact with a number of UAE-based brands to set up our brick-and-mortar outlets in the country and beyond,' said Nagaram. 'Our approach combines natural, biodegradable fabrics with transparent, ethical manufacturing. The collections are crafted in Sedex-certified factories, are PETA-certified cruelty-free, and use innovative packaging to reduce environmental impact. With a presence both online and in stores, Virgio has seen rapid growth in India, driven by a new generation of consumers seeking style without compromise on responsibility,' he added. Further Isheet Kaur, Head of International Business adds, 'At Virgio, we're thrilled to partner with Dr Mahra – a true icon of elegance, purpose, and positive change. Together, we're not just launching a brand collaboration – we're igniting a movement. Where science meets style, and sustainability takes centre stage. With Dr Mahra's passion and our commitment to innovative, stylish, and sustainable fashion, we're poised to change the dynamics of the fashion industry – not just in the region, but far beyond.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Khaleej Times
3 hours ago
- Khaleej Times
Amirah Developments breaks ground for construction of maiden project
Amirah Developments, a premium Dubai-based real estate developer, has officially broken ground on its inaugural project, Bonds Avenue Residences, at the Dubai Islands – the new waterfront destination close to the emirate's historic downtown Deira district and the Gold Souq. The ground-breaking ceremony marks the commencement of the construction of the project, just a month after Amirah Developments launched its maiden Bonds Avenue Residence – that is fast selling out. It also reflects the developer's customer-focused approach to deliver the project on time and with the best quality. 'Bonds Avenue Residences is a living testament to our promise of delivering sophistication, innovation, and enduring value. Today, we take the first step toward creating an address that will redefine coastal living for generations to come,' Muhammad Yousuf Jafrani, Founder and Chairman of Amirah Developments, said at the ground-breaking ceremony. Nestled in the heart of Dubai Islands, Bonds Avenue Residences will feature a mix of one-, two-, and three-bedroom apartments, three-bedroom townhouses and triplexes, and four-bedroom penthouses. Unit sizes range from 810 square feet to 4,416 square feet, with starting prices from Dh1.63 million to Dh9.95 million. Panoramic windows offer uninterrupted views of the Arabian Gulf's turquoise waters and Dubai's iconic skyline, enhancing everyday living with breath-taking vistas. Residents will enjoy exclusive access to a wealth of world-class amenities, including infinity pools, tranquil wellness zones, dedicated yoga decks, landscaped gardens, padel courts, and children's play areas. Strategically positioned just minutes from Dubai International Airport and close to Downtown Dubai, the Gold Souq Metro Station, and Business Bay, Bonds Avenue Residences offers unrivalled convenience and connectivity. Residents will benefit from over 21 kilometres of beaches, urban attractions, and proximity to upcoming landmarks such as the Dubai Islands shopping mall, marina, beachfront promenade, and the Night Souq.
Khaleej Times
4 hours ago
- Khaleej Times
Dubai: Azizi set to deliver nearly 7,000 units this year
Azizi Developments, the Dubai-based developer, is on track to deliver 25 new projects this year, with 6,979 units across key developments such as Riviera Phase 4, Azizi Venice, Creek Views III, Vista, and Amber, the company CEO said. 'Last year, we've completed 19 projects across Dubai, delivering over 8.4 million sq. ft. of built-up area across 316 floors, with more than 10,229 units sold - up 15.8 per cent year-on-year - worth more than Dh10 billion. We plan on surpassing and approximately doubling most of these figures in 2025. We currently have around 150,000 units under construction, valued at several tens of billions of US dollars. We have already delivered more than 45,000 homes to local and international investors and end users from over 100 nationalities,' Farhad Azizi, CEO of the Azizi group of companies, told Khaleej Times in an interview. The company's portfolio includes landmark projects such as Burj Azizi, set to become the world's second tallest tower on Sheikh Zayed Road; Azizi Riviera, a 16,000-home French Mediterranean-inspired community in MBR City; Azizi Venice, a 36,000-home lagoon-centric development in Dubai South; and Azizi Milan, a master-planned community of over 81,000 homes along Mohammed bin Zayed Road. 'Our focus is on creating fully integrated, sustainable and iconic communities that go beyond mere housing and truly enrich the lives of those who invest and reside there,' Azizi said. Property values in Dubai have skyrocketed 70 per cent in four years according to Knight Frank, now also drawing in big name global investors including wall street giants. The emirate has seen more office and hotel deals in the past 2 years than in the past decade combined. Complementing this is the UAE's tourism boom, which contributed Dh257.3 billion (USD 70.1 billion) to the national economy in 2024—accounting for 13 per cent of GDP—as noted by the World Travel & Tourism Council (WTTC). Dubai's property market reached a new milestone in the first half of 2025, with 98,603 real estate transactions totaling Dh326.7 billion ($89 billion), marking its strongest half-year performance on record, as per the latest figures from fäm Properties. This year, Dubai has welcomed nearly 90,000 new residents in Q1, placing growing pressure on housing supply. Only 12,000 new homes were delivered in that period, fueling further increases in both prices and rents. This widening gap between supply and demand highlights strong market fundamentals and presents a compelling case for continued residential development and investment. According to the latest data from Dubai Land Department, the UAE real estate sector is projected to witness an 80 per cent increase in delivered units this year compared to 2024, helping to satiate the surging demand. 'Dubai's property sector will continue to thrive. This is driven primarily by the city's many merits, with it being the best place to visit, live and work in. Its world-renowned safety, outstanding legal and regulatory framework, welcoming, tax-free, opportunity-rich and highly business- and investment-conducive environment, and its status as the world's most popular tourist destination, all contribute to the surging population (expected to hit 5.8 million by 2040) and visitors, and as such, to the exponentially growing popularity of real estate here,' Azizi said. Minor price corrections may take place in the remaining months of 2025 or beyond, as part of any healthy market cycle, but these will be overshadowed by the mid- to long-term upward trajectory in property values, he added. The company is actively exploring and working on blockchain-based innovations, including tokensiation, for its projects. 'Tokenization is a natural progression in an industry that's rapidly evolving to become more safeguarded, accessible, transparent, and technology-driven. By turning real estate assets into digital tokens on a blockchain, the industry also opens its doors for a broader range of investors to participate—making ownership more inclusive while transactions are becoming more efficient. Tokenization has the potential to simplify traditionally complex processes, entails lower barriers to entry, and builds greater trust through secure, transparent records and transactions. 'I see tokenization becoming a fundamental part of how property is bought, sold, and held—particularly in forward-thinking cities like Dubai that are setting the pace for digital transformation in real estate. Moreover, we are also engaging in strategic partnerships that enable secure cryptocurrency payments, particularly in markets where digital assets are gaining traction,' Azizi said. Beyond the UAE, Azizi has set sights on international markets as well, with the recent launch of its first project in Germany. 'With our first project in Germany, which was a test-run in one of the most stable and mature European markets, already successfully having been completed and handed over, and a project in France currently being underway, we are also exploring other lucrative markets, including the UK where will soon be launching 5-6 high rise towers in Central London, in a prime area right on River Thames, with more than 1.5 million square feet of net sellable area, Australia, Canada and the US, amongst others,' Azizi said.
Khaleej Times
9 hours ago
- Khaleej Times
Sobha unveils ‘The S' tower at Sobha Hartland II in Dubai
Sobha Realty, a leading Dubai-based developer, has unveiled its latest ultra-luxury development, The S at Sobha Hartland II. This launch also marks the debut of the developer's newly introduced Sobha Privy Collection, a curated portfolio of ultra-premium residences designed for global connoisseurs of bespoke living. Positioned as the tallest and final tower within the Sobha Hartland II masterplan, The S represents a striking architectural statement. With a unique equilateral triangular structure sculpted along the arc of a central canal, the tower offers residents 270-degree views of Downtown Dubai, the lagoon, and the surrounding skyline. Each floor comprises just two villa-scale residences, starting from the eighth floor, to maximize privacy and views. At 71 storeys, The S reinforces Sobha's design ethos: understated opulence. Each unit features a 4-metre floor-to-floor height, private terraces, spa-style bathrooms filled with natural light, and unobstructed glazing for panoramic vistas. Residents are greeted by a triple-height lobby and supported by dedicated concierge and valet services. The launch of the Privy Collection signals Sobha Realty's deeper foray into elite real estate, moving beyond traditional luxury into a refined realm of immersive design and personalisation. The collection also includes signature homes across Sobha's top developments, such as mansions and villas at Hartland II Estates, penthouses at SeaHaven, and residences at The S on Sheikh Zayed Road. Ravi Menon, chairman of Sobha Group, described the launch as 'a reflection of our pursuit of purity in design and perfection in detail.' Menon noted that as Dubai continues to attract high-net-worth individuals from across the globe, Sobha's Privy Collection aims to set a new benchmark in luxury real estate, offering not just homes, but curated experiences shaped by clarity, craft, and calm — a concept it calls The Art of Sublime. Industry leaders echoed this sentiment. Loai Al Fakir, CEO of Provident Real Estate, called The S 'a project that demanded attention and delivered refinement,' while Huimin Wang of Fastway Real Estate said the tower is 'a bold vision of luxury brought to life.' Industry analysts note that Sobha Realty is fast emerging as a top-tier luxury brand in Dubai's real estate landscape. With global investors increasingly seeking residences that blend design excellence, privacy, and long-term value, Sobha's commitment to end-to-end quality — from sourcing materials to in-house construction — positions it uniquely in a crowded premium market.
