logo
Etihad Salam Telecom Company and ServiceNow announce partnership to propel SME growth through digital solutions

Etihad Salam Telecom Company and ServiceNow announce partnership to propel SME growth through digital solutions

Zawya11-02-2025
Riyadh, Saudi Arabia: Etihad Salam Telecom Company, a leading provider of telecommunications services in Saudi Arabia, and ServiceNow, the AI Platform for digital transformation, entered into a strategic cooperation at LEAP 2025. Etihad Salam Telecom Company, working together with ServiceNow, will leverage the power of the Now Platform to bundle and promote tailored solutions that address the unique needs of SMEs in line with Etihad Salam Telecom Company's "Human-Inspired Business Focus" theme at LEAP 2025.
With the sector witnessing a 60% year-on-year growth and the recent quarter seeing over 135,000 new SME registrations, the demand for agile business setups is soaring. Through this collaboration, Etihad Salam Telecom Company will provide the connectivity, managed services and application-based solutions required for an all-encompassing SME solution, while ServiceNow will offer its expertise in automating HR, administrative, and management processes. As a result, SMEs will experience maximized value by putting the essential services needed to initiate their operations into a single source, eliminating the need to juggle multiple systems.
Cathy Mauzaize, President, Europe, Middle East and Africa (EMEA) at ServiceNow, said: "We are thrilled to join forces with Etihad Salam Telecom Company, a company that shares our vision for driving digital transformation across the Kingdom. Our combined offerings will help businesses leapfrog the complexities of setting up digital operations, enabling a faster time to value. "
The platforms and solutions featured through this partnership are geared towards optimizing various facets of business operations. With Incident Management, companies will be able to reducing the impact of any disruptions, quickly restoring operations. Meanwhile, Change Management is designed to foster high-velocity changes within the organization, complete with thorough assessment of risk and clear communication strategies to ensure smooth transitions.
Additionally, ServiceNow's HR Case & Knowledge Management system will enable businesses to standardize the documentation process and streamline the fulfilment of employee inquiries and requests, thereby boosting organizational efficiency and enhancing the service experience for employees.
Abdullah Mohammed Khorami, Chief Business Officer at Etihad Salam Telecom Company said: "Our partnership with ServiceNow represents a significant milestone in our journey to provide SMEs with solutions that are not just innovative but also intuitive and responsive to their evolving needs. ServiceNow's products bolster Etihad Salam Telecom Company's telecom services with agile application development and automated workflows, ensuring rapid and flexible deployment that aligns with the dynamic needs of SMEs. Together, we are setting a new standard for customer-centric service in the telecom industry, empowering SMEs to thrive in an increasingly competitive landscape."
Through this strategic cooperation, Etihad Salam Telecom Company and ServiceNow are committed to delivering tailored, state-of-the-art solutions that empower SMEs to not only navigate the complexities of the digital age but to also pave the way for a future where enterprises can swiftly establish their digital presence and operations.
About Etihad Salam Telecom Company
Etihad Salam Telecom Company is a leading homegrown telecommunications company based in Saudi Arabia, recently recognized as the Kingdom's fastest growing and most innovative telecom brand. Etihad Salam Telecom Company has operated one of the region's most established telecom networks since 2005. It provides market-leading next-generation enterprise and wholesale ICT solutions for business, government, and local and international carrier and operator services, as well as fixed and mobile services that enhance the company's offerings in support of the digital transformation in the Kingdom of Saudi Arabia. www.salam.sa
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Why identity security needs standardisation, AI, and a passwordless future
Why identity security needs standardisation, AI, and a passwordless future

Gulf Business

time2 days ago

  • Gulf Business

Why identity security needs standardisation, AI, and a passwordless future

Mark Whelan, Head of EMEA Growth Markets at Okta. As organisations accelerate their digital transformation journeys, identity has become the new security perimeter, and the most critical layer of defence against modern cyber threats. Yet, with a growing number of SaaS applications, fragmented security frameworks, and evolving compliance mandates, securing identity is more complex than ever. Okta, a global leader in identity and access management, is working to change that. From championing a new Identity Security Standard to rolling out AI-driven threat protection and embracing a passwordless future, the company is aiming to redefine how enterprises approach identity. Mark Whelan, Head of EMEA Growth Markets at Okta, shares how the company is building a more secure, scalable identity ecosystem, and what lies ahead for the future of identity management. Q: What are the key objectives of the new Identity Security Standard, and how will it elevate identity protection across SaaS platforms? The Identity Security Standard initiative is about creating a unified, standardised framework to securing identity across all enterprise applications. Its core mission is to provide a common framework that SaaS builders can rely on to meet the increasingly complex security needs of their customers. By standardising identity practices, we aim to make enterprise apps secure by default, fostering an open ecosystem. This move enhances end-to-end security for enterprise SaaS platforms. Q: Okta's recent solutions like Governance and Identity Threat Protection aim to build a secure ecosystem. What sets Okta's approach apart from others in the industry? What differentiates Okta is our commitment to delivering complete and unified identity management. Our platform integrates seamlessly with existing IT ecosystems, which means customers don't have to choose between compatibility and innovation. We focus on high availability and always-on security, ensuring that protection is continuous and resilient. Importantly, we also emphasise user experience. There should never be a trade off between security and usability. Q: How does the Okta Secure Identity Commitment (OSIC) influence client security practices? Could you share any notable examples? One of OSIC's core focuses is promoting phishing-resistant authentication. Beyond that, it reflects our ongoing investment in next-gen tools, including the use of AI and emerging areas like Identity Security Posture Management. The results speak for themselves: clients have seen up to a 90% reduction in credential stuffing attempts over 90 days, and in just a single month, OSIC's protective mechanisms have blocked 2 billion potentially malicious access requests. These outcomes underscore how deeply OSIC is influencing operational security in real time. Q: How is Okta leveraging AI in identity security, and what role do you see AI playing in protecting against future threats? AI plays a pivotal role in our identity threat protection strategy today and will only become more critical moving forward. Currently, AI enables real-time threat detection and behavioural anomaly analysis, which means capabilities that are essential for identifying risks before they escalate. In the future, we see AI enhancing both security and user experience by analysing vast signals more efficiently and automating response mechanisms. This transition from reactive to proactive identity security means we can predict and prevent threats before they occur. Tools like Okta's AI-driven Identity Threat Protection are already showing how transformative this approach can be. Q: How does Okta ensure that new features effectively combat identity-based attacks, and what challenges do you face in staying ahead of these threats? We take a customer-first approach to product development, working closely with organisations to understand the challenges they face. This gives us a comprehensive view of the industry and the market. To address identity-based attacks, we rely on a combination of real-time risk monitoring, adaptive multi-factor authentication (MFA), and AI-powered detection. These systems continuously evaluate user behaviour, flag anomalies, and respond dynamically to threats—offering protection that extends far beyond the login screen. Of course, staying ahead isn't easy. The pace of attack sophistication is accelerating, and striking the right balance between robust security and seamless user experience is always a challenge. Our solution is to continuously evolve and integrate with a broad range of tools, ensuring we stay resilient as the ecosystem grows more complex. Q: Looking ahead, what major shifts do you expect in identity management over the next decade? That's the billion-dollar question. It's always tricky to predict the future, but some trends are already becoming clear. First, passwords are on their way out. Technologies like Passkeys are gaining traction, and we expect passwordless authentication to become the norm. Second, Zero Trust has gone from being a buzzword to a foundational principle; it's now standard practice, especially among digital-native organisations. We also anticipate stronger privacy regulations, and Okta is proactively building compliance and transparency into its solutions to help customers navigate this changing environment. Finally, AI will take centre stage. As it matures, AI will bring greater intelligence and automation to identity management, allowing organisations to predict and neutralise threats before they materialise.

Dubai leads the world in branded residences with 160% growth
Dubai leads the world in branded residences with 160% growth

Khaleej Times

time3 days ago

  • Khaleej Times

Dubai leads the world in branded residences with 160% growth

Dubai has established itself as the global capital for branded residences, spearheading a remarkable 160 per cent growth in this sector over the past decade, data shows. According to data from Betterhomes, a Dubai-based real estate consultancy, in 2024, Dubai recorded the sale of over 13,000 branded residences, a 43 per cent increase on the previous year generating a transaction value of Dh60 billion. This figure represents 8.5 per cent of the total real estate transaction value, highlighting the sector's growing prominence. With 140 branded real estate projects scheduled for completion by 2031, Dubai continues to lead the EMEA region as the premium market for branded residences, whether in terms of completed developments or those in the pipeline. Investors and buyers are willing to pay, on average, a 40 per cent–60 per cent premium per square foot for branded properties over their non-branded counterparts in the same locality, underscoring both their perceived value and enduring appeal. Branded residences represent a fusion of luxury real estate and globally recognised brands, providing residents with exclusive access to exceptional services and carefully curated lifestyle. While the sector was initially dominated by prestigious hospitality names such as Four Seasons and Ritz-Carlton, it has since evolved to encompass a broader range of brands including automotive marques like MercedesBenz, Bentley, and Bugatti; fashion houses such as Armani and Missoni; and entertainment giants like Cipriani. This diversification signals a wider shift towards lifestyle-centric luxury real estate that redefines conventional notions of homeownership. Dubai's emergence as the epicentre of branded residences is driven by a strategic blend of progressive government policies, visionary developers, and exceptional locations. The city offers a highly attractive regulatory environment, featuring 100 per cent foreign ownership, zero income tax, and long-term Golden Visas for investors all of which significantly enhance its appeal to high-net-worth individuals (HNWIs) from around the globe. Developers such as Binghatti (Bugatti Residences), Arada (Armani Beach Residences), and Select Group (Six Senses Residences) have established strategic partnerships with globally recognised brands, significantly enhancing the prestige and marketability of their developments. Meanwhile, master developers including Emaar, Meraas, and Nakheel have created iconic, brand-centric enclaves that have come to define Dubai's luxury property landscape. 'The city's unique blend of regulatory advantages, innovative brand collaborations, and exceptional real estate locations has firmly positioned it ahead of global competitors such as Miami, New York, and Phuket,' Betterhomes said. When compared to other major markets such as Miami, London, Spain, and Thailand, Dubai's luxury real estate market offers a far more compelling investment proposition. While Miami commands ultra premium prices, with Aston Martin Residences reaching Dh25,000 per square foot, a 525 per cent premium, Dubai's branded residences remain more competitively priced. For example, Bvlgari Residences, one of the most popular developments in Dubai, is priced at Dh10,500 per square foot and still delivers a 166 per cent premium, while Bugatti Residences leads at a 237 per cent premium. In London, The OWO Residences are priced at Dh20,000 per square foot, but high taxes and complex regulations dampen investor appeal. Similarly, while Spain's Lamborghini Tierra Viva and Thailand's Banyan Tree Residences offer exclusivity, they lack the investor friendly environment, liquidity, and long term growth potential that make Dubai the most attractive destination for luxury real estate investment today.

ESET Annual Report 2024: Profit and revenue growth continues, R&D investment delivers strong returns
ESET Annual Report 2024: Profit and revenue growth continues, R&D investment delivers strong returns

Zawya

time3 days ago

  • Zawya

ESET Annual Report 2024: Profit and revenue growth continues, R&D investment delivers strong returns

RELATED TOPICS EARNINGS RELATED COMPANIES ESET, LLC EINC Intel Global revenue growth of 9 per cent year-on-year to €691 million, with the EMEA region leading with 15 per cent Adjusted EBITDA of €100 million, reflecting 7 per cent year-over-year growth Total B2B revenue growth of 13 per cent, Enterprise of 21 per cent, and Services of 56 per cent Dubai, UAE: ESET, a global leader in cybersecurity solutions, today announced its financial results, with significant growth in key regions and markets, continuing profitability, and ongoing investment in science-led innovation. 'While many speak of long-term vision and longevity, few live it. 2024 saw ESET's third consecutive decade of growth — a rare milestone in the technology sector, and one that reflects our progressive mindset, customer trust, and product excellence,' said Richard Marko, CEO of ESET. 'We saw particularly strong momentum in the EMEA region, where our cybersecurity solutions continue to gain traction. This was further reflected by strong performance within our B2B segment, where overall revenue grew by 13 per cent, Enterprise grew by 21 per cent and ESET Services experienced exceptional growth of 56 per cent. As threats evolve, so does our commitment to meeting our customers' need for innovation and resilience.' R&D delivers immediate AI benefits for threat detection and response In 2024, ESET's 847-member-strong technologists and Global Research and Development team worked to revamp ESET LiveGuard Advanced (ELGA), our proprietary cloud-based security module that uses behavioral analysis to prevent targeted attacks and new or unknown threats. This essential work also leveraged our latest developments in Artificial Intelligence (AI), advancing both scanning and filtering and further reducing ELGA's computing requirements in comparative tests. Further development of ESET AI capabilities in 2024 saw us introduce ESET AI Advisor, which allows detection and response teams to leverage multi-agentic AI in incident response and risk analysis. This empowers organizations to fully capitalize on extended detection and response (XDR), taking care of threats before they have a chance to become full-scale security incidents. ESET AI Advisor has also been built into ESET Inspect, the company's XDR-enabling module of the ESET PROTECT Platform, which proved its worth during MITRE's 2024 Enterprise ATT&CK® Evaluations. 'Our long-term investment in research and development continues to benefit an increasing number of customers and make a profound impact,' said Richard Marko. 'Threat actors are making increased use of artificial intelligence and automated tooling; in turn, ESET's attention to, and investment in, AI have not only helped us counter those malicious forces, but have boosted revenue growth in 2024, in particular within the B2B segment.' Threat research and threat intelligence, usability, and defense enhanced for business customers and service partners ESET Research remains at the core of our efforts, informing not only the prevention-enhancing capabilities and R&D of our products (such as ESET Threat Intelligence), but also providing a better understanding of the threat landscape and empowering business and consumer security, globally. ESET Research Highlights: Among our many successes are the research pieces pursued by our award-winning Malware and Threat Research team. Of note are: The discovery of Operation Texonto, a Russian-aligned disinformation and PSYOPs operation targeting Ukrainian readers — including a Ukrainian defense provider and an EU agency Identification of NGate malware that enables attackers to clone near-field communication data from victims' physical payment cards to target banking customers Examination of the actions of the Russian-aligned Gamaredon APT group and GoldenJackal cyber espionage group that are operating in Ukraine and conducting attacks across Europe Research publication on RedLine Stealer's backend modules as part of the joint investigation into the MaaS group's activities with Dutch police, the FBI, and Eurojust in late 2024. 'In 2024, ESET deepened relationships with several significant government customers and added new partnerships, particularly in the field of cyber threat intelligence. The dividends show as we continue to work closely with law enforcement partners, including Europol, ENISA, and CISA, to help defend businesses, individuals, and societies,' said Roman Kovac, Chief Research Officer at ESET. A great dividend of research on our ongoing product development efforts in 2024 was the introduction of two managed detection and response (MDR) services — one for SMBs and one for enterprises — while also securing several strategic partnerships. This investment contributed to double-digit revenue growth in the SMB and MSP spaces, as well as in the Enterprise segment. This growth was also reflected by our sharpened strategies addressing the complex cybersecurity needs of large enterprises, critical infrastructure, and government institutions. This, too, can be seen in ESET Corporate Solutions' accelerated delivery of tailored solutions for high-stakes environments. Among the developed or expanded partnerships in 2024 were: Collaboration with Intel to enhance ESET endpoint protection by taking advantage of Intel's hybrid processor architecture Optimized threat detection and response solutions via Open XDR innovator Stellar Cyber Integration of Mindflow's GenAI hyperautomation platform Setting of a new endpoint management benchmark for MSPs with SuperOps Consolidated Threat Intelligence feeds with Filigran for its OpenCTI management solution The combination of ESET's real-time telemetry, reports, and insights with Arctic Wolf's Managed Detection and Response platform Progress. Protected. In 2024, ESET continued to redefine what is possible in cybersecurity through cutting-edge research and development. At the heart of this innovation is our deep commitment to AI and machine learning — powering smarter, faster, and more adaptive threat detection systems. Through continuous collaboration with academia and relentless in-house innovation, ESET ensures that our AI-powered solutions not only meet today's cybersecurity demands, but anticipate tomorrow's. Moving forward, ESET's commitment to a cloud-first strategy, robust managed detection and response (MDR) capabilities, and AI-native prevention-first technologies remains central to its vision — ensuring resilience, adaptability, and leadership in an increasingly sophisticated threat landscape. About ESET ESET® provides cutting-edge digital security to prevent attacks before they happen. By combining the power of AI and human expertise, ESET stays ahead of emerging global cyberthreats, both known and unknown— securing businesses, critical infrastructure, and individuals. Whether it's endpoint, cloud or mobile protection, our AI-native, cloud-first solutions and services remain highly effective and easy to use. ESET technology includes robust detection and response, ultra-secure encryption, and multifactor authentication. With 24/7 real-time defense and strong local support, we keep users safe and businesses running without interruption. The ever-evolving digital landscape demands a progressive approach to security: ESET is committed to world-class research and powerful threat intelligence, backed by R&D centers and a strong global partner network.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store