Global Sports Brand U.S. Polo Assn. Launches in Brazil With Grupo Pasquini
U.S. Polo Assn.
As U.S. Polo Assn. continues to expand its multi-billion-dollar global presence, Brazil marks an exciting new chapter in the brand's international journey. With its vibrant retail landscape and deep-rooted passion for lifestyle fashion, Brazil offers a natural fit for U.S. Polo Assn.'s authentic connection to the sport of polo. The debut collection in Brazil will showcase timeless, versatile styles across both menswear and womenswear, designed to honor the heritage of the sport while embracing a modern, accessible approach to fashion.
'Launching U.S. Polo Assn. in Brazil, one of the largest and most influential markets in Latin America, is a significant milestone for our global brand,' said J. Michael Prince, President and CEO of USPA Global, which manages and markets the global, multi-billion-dollar U.S. Polo Assn. brand. 'With the strong leadership of Grupo Pasquini and their expertise in the Brazilian fashion landscape, we are confident in building a long-term, successful presence in the region.'
Grupo Pasquini, headquartered in Santa Catarina and known for its 30-year legacy in Brazilian fashion, will oversee U.S. Polo Assn.'s multi-channel rollout across the country. The group's proven track record in menswear and multi-brand distribution will be key to developing a strong retail footprint through a combination of wholesale accounts, owned stores, e-commerce, and marketplace platforms.
'U.S. Polo Assn. is a perfect fit for our strategic growth plan,' said Raritom Pasquini, Founder and President of Grupo Pasquini. 'The brand brings authenticity, global appeal, and a powerful story rooted in sport, which will resonate strongly with Brazilian consumers.'
'We are excited to expand our portfolio with a lifestyle brand that shares our values of quality, accessibility, and innovation,' Pasquini added.
As part of the launch celebration, an exclusive, invitation-only event will be held on July 2, 2025, at the Rosewood São Paulo. The evening will offer guests a first look at the collection and feature a curated program that blends fashion, art, and music. Highlights include a roundtable conversation on fashion and business trends in Brazil and a live art activation by local artist Polly. The event will also include live music performances to mark the occasion in true Brazilian style.
Grupo Pasquini plans to open stores in major cities including São Paulo, Rio de Janeiro, Belo Horizonte, Florianópolis, and Porto Alegre, supported by a robust omni-channel retail strategy aimed at delivering a seamless brand experience to consumers nationwide.
This launch marks another important step for U.S. Polo Assn. as the brand continues to build upon its global success story and bring the spirit of the sport of polo to fans and consumers in more than 190 countries.
ABOUT U.S. POLO ASSN.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.
U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.
For more information, visit uspoloassnglobal.com and follow @uspoloassn.
ABOUT GRUPO PASQUINI
With over 30 years of experience in the fashion industry, Grupo Pasquini is one of the leading players in the Brazilian market, with a portfolio that includes well-established brands such as Acostamento, ACT, and Inblanche. Headquartered in Santa Catarina, the group operates a 16,000 m² proprietary factory and has a strong multichannel presence – including over 4,000 multibrand retail partners, owned stores, e-commerce, and a growing franchise network. In 2025, Grupo Pasquini became the official partner of U.S. Polo Assn. in Brazil, further strengthening its position in the accessible premium fashion segment. The group is driven by three core pillars: innovation, operational efficiency, and structured expansion. For more information, visit: www.grupopasquini.com.
###
Contact Information
Stacey Kovalsky
U.S. POLO ASSN. GLOBAL HQ
skovalsky@uspagl.com
+1-954-673-1331 (WhatsApp)
Gabriella Torre
DUETTO COMUNICAÇíO
gabriella@duettocomunicacao.com
+55 11 98713-7020 (WhatsApp)
SOURCE: U.S. Polo Assn.
View the original press release on ACCESS Newswire
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Los Angeles Times
5 hours ago
- Los Angeles Times
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SíO PAULO — President Trump may have thought that pressuring Brazil with higher tariffs would help his far-right ally, former President Jair Bolsonaro, but the move has apparently backfired. Trump sent a letter this month to Brazilian President Luiz Inácio Lula da Silva threatening a 50% import tax and directly linking the decision to Bolsonaro's trial on charges related to his supporters' 2023 attack on the capital, which the U.S. president called a 'witch hunt.' 'This trial should end immediately!' Trump wrote Thursday evening in a second letter, this one addressed to Bolsonaro. He added that he had 'strongly voiced' his disapproval through his tariff policy. Rather than backing down, Brazil's Supreme Court escalated the case, worsening Bolsonaro's legal troubles. On Friday morning, federal police raided Bolsonaro's home and political office. The former president was ordered to wear an ankle monitor, banned from using social media and hit with other restrictions. Meanwhile, Lula — who had seen his popularity decline, growing opposition in Congress and increasing obstacles to another reelection bid — seems to have gained politically from the situation. Now the 79-year-old leftist Lula, in office for the third nonconsecutive term of his long political career, is seeing renewed acceptance, congressional support against Trump and pleas to run one last time to defend Brazil's sovereignty. Lula has appeared more energized in public since Trump's announcement. At a national students assembly Thursday, he wore a blue cap reading 'Sovereign Brazil Unites Us' — a contrast to Trump's red MAGA cap. 'A gringo will not give orders to this president,' he told the crowd, and called the tariff hike 'unacceptable blackmail.' The impact on Lula is not a first. Trump's actions targeting other countries have boosted ideological rivals in Canada and Australia instead of strengthening his allies at a local level. 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'Trump has put Lula back in the game,' said Thomas Traumann, an independent political consultant and former spokesman for the Brazilian presidency who only weeks ago argued that Lula had lost his front-runner status in the presidential race as he struggled to deliver on his promises on the economy. 'Trump handed it to Lula on a silver platter,' Traumann said. Business leaders who until recently sided with Bolsonaro are having to court Lula to negotiate with Trump. Agribusiness, Brazil's largest economic sector and a traditional right-wing stronghold, united to criticize the U.S. president's move. Industry groups were quick to denounce the tariffs as politically motivated and lacking commercial justification. 'In general, with the major exception of a more radical conservative wing, [Trump's move] generated national outrage for violating Brazil's sovereignty,' lawmaker Arnaldo Jardim, a member of the congressional agricultural caucus, told the Associated Press. Jardim, who pushed for the approval of a reciprocity bill that could be used by Lula if there's no agreement until the Aug. 1 deadline, hardly sides with the Brazilian leader. 'Even among sectors that initially thought this could benefit Bolsonaro, many had to reconsider their positions,' he said. Top congressional leaders who recently helped nix a Lula decree to raise a transactions tax were moving toward a head-on collision with him. After Trump's announcement, they signed a joint statement agreeing with Lula's promise to use the reciprocity law against the U.S. In another change, Brazil's Congress decided to start moving on Lula's plan to give an income tax break to millions of poorer Brazilians. Many politicians said that such an initiative was dead after Lula became the first president in three decades to have a decree annulled by lawmakers. At the Supreme Court, Bolsonaro is only getting deeper into trouble as his trial continues. Last week, Brazil's chief prosecutor called for a guilty verdict, accusing the former president of leading an armed criminal organization, attempting to stage a coup and attempting violent abolition of the democratic rule of law, among other charges. After Bolsonaro lost his reelection bid and Lula was inaugurated in January 2023, a mob of Bolsonaro supporters ransacked government buildings in Brasilia, injuring dozens of law enforcement officers. It was reminiscent of the insurrection at the U.S. Capitol two years earlier, in which a pro-Trump mob violently attacked the U.S. Capitol, killing and injuring police officers while trying to overturn Trump's election loss to Joe Biden. The defense will next likely present its case in the coming weeks, after which the panel of Supreme Court justices in the trial will vote on whether to convict or acquit him. The former president also suffered more consequences — the court's latest restrictions on Bolsonaro, including the ankle monitor, are part of a second investigation against one of his sons, Eduardo Bolsonaro, a Brazilian lawmaker who currently lives in the United States and is known for his close ties to Trump. He has been under scrutiny for allegedly working with U.S. authorities to impose sanctions against Brazilian officials. Supreme Court Justice Alexandre de Moraes, who oversees the criminal cases against Bolsonaro, said the Bolsonaros' actions attempted to pressure the Brazilian judiciary by involving the U.S. The court's decision cited both Trump's letter to Lula and several social media posts by the Bolsonaros in support of sanctions against Brazilian officials and speaking favorably about tariffs. 'A sovereign country like Brazil will always know how to defend its democracy and sovereignty,' De Moraes said. 'The judiciary will not allow any attempt to subject the functioning of the Supreme Court to the scrutiny of another state through hostile acts.' Jair Bolsonaro told journalists in Brasilia, the country's capital, that the ankle monitoring was a 'supreme humiliation.' 'I never thought about leaving Brazil, I never thought about going to an embassy, but the precautionary measures are because of that,' the former president said. In a statement, Eduardo Bolsonaro accused De Moraes of trying to criminalize Trump and the U.S. government. 'Since he has no power over them, he decided to make my father a hostage,' the younger Bolsonaro said of the judge. Pessoa and Savarese write for the Associated Press.
a day ago
Trump's tariff threat pushes Lula's popularity and worsens legal troubles for Brazil's ex-leader
SAO PAULO -- U.S. President Donald Trump may have thought that pressuring Brazil with higher tariffs would help his ally, the country's former President Jair Bolsonaro, but the move apparently backfired. Last week, Trump sent a letter to Brazilian President Luiz Inácio Lula da Silva threatening a 50% import tax and directly linking the decision to Bolsonaro's trial, which he called a 'witch hunt.' 'This trial should end immediately!' Trump wrote Thursday evening in a second letter, this one addressed to Bolsonaro. He added that he had 'strongly voiced' his disapproval through his tariff policy. Rather than backing down, Brazil's Supreme Court escalated the case, worsening Bolsonaro's legal troubles. On Friday morning, federal police raided Bolsonaro's home and political office. The former president was ordered to wear an ankle monitor, banned from using social media, and hit with other restrictions. Meanwhile, President Lula — who was facing higher unpopularity, growing opposition in Congress and increasing risks to his likely reelection bid — seems to have gained politically from the situation. Now the 79-year-old leftist Lula, in office for the third non-consecutive term of his long political career, is seeing renewed acceptance, congressional support against Trump and pleas to run one last time to defend Brazil's sovereignty. Lula has appeared more energized in public since Trump's announcement. At a national students assembly Thursday, he wore a blue cap reading 'Sovereign Brazil Unites Us" — a contrast to MAGA's red cap. 'A gringo will not give orders to this president," he told the crowd, and called the tariff hike 'unacceptable blackmail.' The impact on Lula is not a first. Trump's actions targeting other countries have boosted ideological rivals in Canada and Australia instead of strengthening his allies at a local level. Private pollster Atlas said Tuesday that Lula's unpopularity had reversed course after his spat with Trump. Lula's job approval went from at 47.3% in June to 49.7% since the tariffs battle began. The poll of more than 2,800 people was conducted July 11-13, with a margin of error of 2 percentage points. The study also said 62.2% of Brazilians think the higher tariffs are unjustified while 36.8% agree with the measure. Even Bolsonaro's former vice president, Sen. Hamilton Mourão, criticized Trump's move as undue interference in Brazil's politics, though he said he agreed the trial against the far-right leader is biased against him. Social media analytics firm Palver analyzed 20,000 messages about Trump on WhatsApp, Brazil's most widely used communication platform, a day after Trump's announcement. Its analysis said right-wing users dominated viral content, but spontaneous conversations leaned left, mocking Bolsonaro as submissive and defending Brazil's sovereignty. 'Trump has put Lula back in the game,' said Thomas Traumann, an independent political consultant and former spokesman for the Brazilian presidency who only weeks ago argued that Lula had lost his front-runner status in the presidential race as he struggled to deliver on his promises on the economy. 'Trump handed it to Lula on a silver platter,' Traumann said. Business leaders who until recently sided with Bolsonaro are having to court Lula to negotiate with Trump. Agribusiness, Brazil's largest economic sector and a traditional right-wing stronghold, united to criticize the U.S. president's move. Industry groups were quick to denounce the tariffs as politically motivated and lacking any commercial justification. 'In general, with the major exception of a more radical conservative wing, (Trump's move) generated national outrage for violating Brazil's sovereignty,' lawmaker Arnaldo Jardim, a member of the congressional agricultural caucus, told The Associated Press. Jardim, who pushed for the approval of a reciprocity bill that could be used by Lula if there's no agreement until the Aug. 1 deadline, hardly sides with the president. 'Even among sectors that initially thought this could benefit Bolsonaro, many had to reconsider their positions,' he said. Top congressional leaders who recently helped nix a Lula decree to raise a transactions tax were moving toward a head-on collision with him. After Trump's announcement, they signed a joint statement agreeing with Lula's promise to use the reciprocity law against the U.S. In another change, Brazil's Congress decided to start moving on Lula's plan to give an income tax break to millions of poorer Brazilians. Many politicians said that such initiative was dead after Lula became the first president in three decades to have a decree annulled by lawmakers. At the Supreme Court, Bolsonaro is only getting deeper into trouble as his trial continues. Earlier this week, Brazil's chief prosecutor called for a guilty verdict, accusing the former president of leading an armed criminal organization, attempting to stage a coup and attempting violent abolition of the democratic rule of law, among other charges. The defense will next likely present its case in the coming weeks, after which the panel of Supreme Court justices in the trial will vote on whether to convict or acquit him. The former president also suffered more consequences — the court's latest restrictions on Bolsonaro, including the ankle monitor, are part of a second investigation against one of his sons, Eduardo Bolsonaro, a Brazilian lawmaker who currently lives in the United States and is known for his close ties to Trump. He has been under scrutiny for allegedly working with U.S. authorities to impose sanctions against Brazilian officials. Supreme Court Justice Alexandre de Moraes, who oversees criminal cases against Bolsonaro, said his and his son's actions attempted to pressure the Brazilian judiciary by involving the U.S. The court's decision cited both Trump's letter to Lula and several social media posts by the Bolsonaros in support of sanctions against Brazilian officials and speaking favorably about tariffs. 'A sovereign country like Brazil will always know how to defend its democracy and sovereignty,' de Moraes said. 'The judiciary will not allow any attempt to subject the functioning of the Supreme Court to the scrutiny of another state through hostile acts.' Jair Bolsonaro told journalists in Brasilia, the country's capital, that the ankle monitoring was a 'supreme humiliation.' 'I never thought about leaving Brazil, I never thought about going to an embassy, but the precautionary measures are because of that,' the former president said. In a statement, Eduardo Bolsonaro accused de Moraes of trying to criminalize Trump and the U.S. government. 'Since he has no power over them, he decided to make my father a hostage,' the younger Bolsonaro said of the judge.
Hamilton Spectator
a day ago
- Hamilton Spectator
Trump's tariff threat pushes Lula's popularity and worsens legal troubles for Brazil's ex-leader
SAO PAULO (AP) — U.S. President Donald Trump may have thought that pressuring Brazil with higher tariffs would help his ally, the country's former President Jair Bolsonaro, but the move apparently backfired. Last week, Trump sent a letter to Brazilian President Luiz Inácio Lula da Silva threatening a 50% import tax and directly linking the decision to Bolsonaro's trial, which he called a 'witch hunt.' 'This trial should end immediately!' Trump wrote Thursday evening in a second letter, this one addressed to Bolsonaro. He added that he had 'strongly voiced' his disapproval through his tariff policy. Rather than backing down, Brazil's Supreme Court escalated the case, worsening Bolsonaro's legal troubles. On Friday morning, federal police raided Bolsonaro's home and political office . The former president was ordered to wear an ankle monitor, banned from using social media, and hit with other restrictions. Meanwhile, President Lula — who was facing higher unpopularity, growing opposition in Congress and increasing risks to his likely reelection bid — seems to have gained politically from the situation. Now the 79-year-old leftist Lula, in office for the third non-consecutive term of his long political career, is seeing renewed acceptance, congressional support against Trump and pleas to run one last time to defend Brazil's sovereignty. Back in the game Lula has appeared more energized in public since Trump's announcement. At a national students assembly Thursday, he wore a blue cap reading 'Sovereign Brazil Unites Us' — a contrast to MAGA's red cap. 'A gringo will not give orders to this president,' he told the crowd, and called the tariff hike 'unacceptable blackmail.' The impact on Lula is not a first. Trump's actions targeting other countries have boosted ideological rivals in Canada and Australia instead of strengthening his allies at a local level. Private pollster Atlas said Tuesday that Lula's unpopularity had reversed course after his spat with Trump. Lula's job approval went from at 47.3% in June to 49.7% since the tariffs battle began. The poll of more than 2,800 people was conducted July 11-13, with a margin of error of 2 percentage points. The study also said 62.2% of Brazilians think the higher tariffs are unjustified while 36.8% agree with the measure. Even Bolsonaro's former vice president, Sen. Hamilton Mourão, criticized Trump's move as undue interference in Brazil's politics, though he said he agreed the trial against the far-right leader is biased against him. Social media analytics firm Palver analyzed 20,000 messages about Trump on WhatsApp, Brazil's most widely used communication platform, a day after Trump's announcement. Its analysis said right-wing users dominated viral content, but spontaneous conversations leaned left, mocking Bolsonaro as submissive and defending Brazil's sovereignty. 'Trump has put Lula back in the game,' said Thomas Traumann, an independent political consultant and former spokesman for the Brazilian presidency who only weeks ago argued that Lula had lost his front-runner status in the presidential race as he struggled to deliver on his promises on the economy. 'Trump handed it to Lula on a silver platter,' Traumann said. Business leaders who until recently sided with Bolsonaro are having to court Lula to negotiate with Trump. Agribusiness, Brazil's largest economic sector and a traditional right-wing stronghold, united to criticize the U.S. president's move. Industry groups were quick to denounce the tariffs as politically motivated and lacking any commercial justification. National outrage 'In general, with the major exception of a more radical conservative wing, (Trump's move) generated national outrage for violating Brazil's sovereignty,' lawmaker Arnaldo Jardim, a member of the congressional agricultural caucus, told The Associated Press. Jardim, who pushed for the approval of a reciprocity bill that could be used by Lula if there's no agreement until the Aug. 1 deadline, hardly sides with the president. 'Even among sectors that initially thought this could benefit Bolsonaro, many had to reconsider their positions,' he said. Top congressional leaders who recently helped nix a Lula decree to raise a transactions tax were moving toward a head-on collision with him. After Trump's announcement, they signed a joint statement agreeing with Lula's promise to use the reciprocity law against the U.S. In another change, Brazil's Congress decided to start moving on Lula's plan to give an income tax break to millions of poorer Brazilians. Many politicians said that such initiative was dead after Lula became the first president in three decades to have a decree annulled by lawmakers. Bolsonaro remains on trial At the Supreme Court, Bolsonaro is only getting deeper into trouble as his trial continues. Earlier this week, Brazil's chief prosecutor called for a guilty verdict , accusing the former president of leading an armed criminal organization, attempting to stage a coup and attempting violent abolition of the democratic rule of law, among other charges. The defense will next likely present its case in the coming weeks, after which the panel of Supreme Court justices in the trial will vote on whether to convict or acquit him. The former president also suffered more consequences — the court's latest restrictions on Bolsonaro, including the ankle monitor, are part of a second investigation against one of his sons, Eduardo Bolsonaro, a Brazilian lawmaker who currently lives in the United States and is known for his close ties to Trump. He has been under scrutiny for allegedly working with U.S. authorities to impose sanctions against Brazilian officials. Supreme Court Justice Alexandre de Moraes, who oversees criminal cases against Bolsonaro, said his and his son's actions attempted to pressure the Brazilian judiciary by involving the U.S. The court's decision cited both Trump's letter to Lula and several social media posts by the Bolsonaros in support of sanctions against Brazilian officials and speaking favorably about tariffs. 'A sovereign country like Brazil will always know how to defend its democracy and sovereignty,' de Moraes said. 'The judiciary will not allow any attempt to subject the functioning of the Supreme Court to the scrutiny of another state through hostile acts.' Jair Bolsonaro told journalists in Brasilia, the country's capital, that the ankle monitoring was a 'supreme humiliation.' 'I never thought about leaving Brazil, I never thought about going to an embassy, but the precautionary measures are because of that,' the former president said. In a statement, Eduardo Bolsonaro accused de Moraes of trying to criminalize Trump and the U.S. government. 'Since he has no power over them, he decided to make my father a hostage,' the younger Bolsonaro said of the judge. ___ Follow AP's coverage of Latin America and the Caribbean at Error! Sorry, there was an error processing your request. There was a problem with the recaptcha. Please try again. You may unsubscribe at any time. By signing up, you agree to our terms of use and privacy policy . This site is protected by reCAPTCHA and the Google privacy policy and terms of service apply. Want more of the latest from us? Sign up for more at our newsletter page .
