Germany's largest rocket since V-2 crashes and explodes seconds after launch
A test rocket aimed at kick-starting satellite launches from Europe fell to the ground and exploded 40 seconds after its launch from a Norwegian space port.
The uncrewed Spectrum rocket was described as the first attempt at an orbital flight to originate from Europe, where several nations – including Sweden and Britain – have said they want a share of a growing market for commercial space missions.
It was the largest German rocket since V-2, the Nazi-era rocket that has often been described as having launched the space age and was the world's first long-range guided ballistic missile.
Isar Aerospace, the German company that developed the Spectrum rocket, insisted the failed flight had produced extensive data from which its team could learn.
'Our first test flight met all our expectations, achieving a great success,' Daniel Metzler, the chief executive, said in a statement. 'We had a clean lift-off, 30 seconds of flight, and even got to validate our flight termination system.'
Spectrum, a two-stage orbital launch vehicle, is 28 meters long, powered by 10 engines developed in-house by Isar, and was specifically designed to put small and medium satellites into orbit.
The firm was founded in 2018. Its website lists a group of investors including Airbus Ventures and Bulent Altan, a Turkish-American aerospace executive and engineer considered to have been a key contributor at Elon Musk's SpaceX.
The global space race has increasingly become focused on the deployment of satellite constellations. Several European nations, including the UK, have expressed interest in this growing market for satellite launches.
Key companies working on technologies include SpaceX, which conducts launches from the US and operates the Starlink satellite communications service.
France's ArianeGroup, a joint venture between Airbus and Safran, uses a spaceport in French Guiana, on the northern coast of South America.
In January, the UK Government announced a £20 million investment to help fund the construction and launch of the first British-manufactured and launched orbital rocket.
The rocket, Prime, is being built by Orbex, based in Scotland. It is also designed to launch satellites into orbit, and is due to launch from a Scottish spaceport late this year.
China is a growing player in the satellite launch race. On Sunday, Chinese state media reported that the country had sent a new satellite into orbit from the island of Hainan, using a Long March-7A rocket.
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USA Today
an hour ago
- USA Today
What are sounding rockets? NASA launch from New Mexico studies sun's mysterious chromosphere
States like Florida, Texas and California are no strangers to rocket launches, but spaceflights in New Mexico may often be overlooked. Here's what's happening in the desert. States like Florida, Texas and California are no strangers to routine rocket launches − but New Mexico? Spacecraft also sometimes get off the ground from the state. Space news coverage may be headlined by crewed missions to the International Space Station from Cape Canaveral or SpaceX's latest test of its enormous Starship spacecraft from the Lonestar State. But in the oft-overlooked state of New Mexico, smaller rockets often get off the ground from a NASA test site in the remote desert. The latest of the spacecraft, known as sounding rockets, most recently made a successful quick trip to space to study one of the most complex regions of the sun's atmosphere following a New Mexico launch. Here's everything to know about sounding rockets and the latest NASA mission from New Mexico near the Texas border. NASA launches sun-studying mission from White Sands, New Mexico The latest sounding rocket mission in New Mexico got off the ground around 3 p.m. local time Friday, July 18, at NASA's White Sands Space Harbor in New Mexico, located near the border of Texas about 60 miles north of El Paso. Residents in the local area around White Sands may have been able to spot the sounding rocket and its contrail when it launched, a NASA spokesperson confirmed to USA TODAY. The mission was expected to last no more than about 15 minutes, NASA said in a press release. After launching, the sounding rocket took about 90 seconds to reach space and point toward the sun, another eight minutes to conduct the experiment on the chromosphere, and no more than five minutes to return to Earth's surface. Upon landing, the rocket was expected to drift between 70 to 80 miles from the launchpad so mission operators on the ground could ensure it would land safely in the large, empty desert, according to NASA. What are sounding rockets? NASA's sounding rocket program has for more than 40 years carried out missions to launch scientific instruments into space. Sounding rockets are much smaller than an average spacecraft that may launch on an orbital flight from major spaceports like the Kennedy Space Center in Florida or the Vandenberg Space Force Base in Southern California. NASA's fleet of sounding rockets range anywhere in height from about 16 feet tall to about 70 feet tall. The Black Brant IX, the sounding rocket selected for the most recent launch from New Mexico, stands nearly 60 feet tall. For comparison, SpaceX's famous two-stage Falcon 9 rocket – one of the world's most active for both human and cargo missions alike – stands at 230 feet tall when fully stacked. And the commercial spaceflight company's Starship megarocket, which is still in development, stands at an imposing 400-feet tall when both the crew capsule and Super Heavy rocket booster are integrated. Because of their diminutive stature, NASA says soundings rockets are ideal for quick trips at lower speeds to regions of space that are too low for satellites and other spacecraft to conduct observations. And because sounding rockets don't require expensive boosters, missions costs also tend to be substantially less than other orbiter missions, according to the space agency. Where does NASA launch sounding rockets? Missions occur in Virginia, Alaska, New Mexico Of the approximately 20 sounding rocket missions scheduled in the U.S. in 2025, most get off the ground from NASA's Wallops Flight Facility in Virginia and the Poker Flat Research Range in Alaska. Occasionally, though, a sounding rocket will launch from a missile range at the White Sands Space Harbor in New Mexico. Prior to July 18, the most recent mission at White Sands came Nov. 23, 2024, when NASA launched a Black Brant IX sounding rocket to test a spacecraft's performance in Earth's low-density magnetosphere. The next sounding rocket mission is scheduled for Aug. 12 from Wallops Island in Virginia, according to NASA. Spacecraft studied solar chromosphere For the latest mission from White Sands, a Black Brant IX sounding rocket carried new technology to study the sun's mysterious chromosphere, located between the sun's visible surface, known as the photosphere, and its outer layer, the corona. The corona, which became widely visible from Earth in April 2024 during a total solar eclipse, is a region where powerful solar flares and coronal mass ejections can erupt to cause space weather that can disrupt Earthly technologies. NASA's SNIFS mission aimed to learn more about these events by observing how energy is converted and moves through the chromosphere to power such explosions. The mission was the first to carry technology combining a standard imager to capture photos and videos with a spectrograph, which dissects light into its various wavelengths, according to NASA. This reveals which elements are present in the imaged light source. Eric Lagatta is the Space Connect reporter for the USA TODAY Network. Reach him at elagatta@


Business Wire
an hour ago
- Business Wire
The Power of Localization in Global PR and News Strategy
As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and one important aspect of that strategy is how you deal with news. You're unlikely to know those markets as well as you do your own, and there is certainly an art to getting it right. A successful international strategy is far more than just translating and sending out your press releases in multiple markets. The key things to think about are relevance and localization. The Case for Localization If you think about it as a consumer or reader of news (rather than a marketer or PR person), hopefully the relevance point becomes somewhat obvious. If you want a journalist in another market to cover your story, that story has to be relevant to the people who are going to read it. And I mean really, obviously, clearly relevant in the way it aligns with things those readers care about and things going on in their country. That might sound like a no-brainer, but according to Muck Rack's State of Journalism 2025 report, 86% of journalists will ignore a pitch if it's irrelevant to their coverage area. So, make something locally relevant and you're halfway there… Localization, though, is not the same as translation. Translation is literal and seeks to convert content from one language into another as closely as possible. It does not address cultural nuances, market-specific terminology, and audience expectations. Localization is more complex. It adjusts content to be culturally relevant; adapts language, tone, and references to match audience expectations; and incorporates local data, market insights, and regulatory considerations. Localization is what can make or break the success and impact a piece of content has with the audience. Good localization should also take into account differences in how the media operate in different markets, from the type of content they accept to the way they work with press releases and earned media. These things vary significantly between countries, even ones in the same region. Without localization, you risk investing time and money in news which won't land. Localization is the best approach to any international strategy because it significantly increases the value of your content and ensures a greater return on investment. Regional Differences in Action Let's take the United States as a baseline against which to highlight local market nuances. The US media is fast-paced and competitive. Journalists are data-driven, niche-focused, and beat-specific. Hard news works (e.g., funding rounds, M&A), as do household brands and strong metrics. While journalists around the world surely enjoy brevity, it still seems ok for US press releases to run to two or three pages. Looking to EMEA, let's use Germany as a comparison. Not only should the content be in German, but also the press release needs to follow a different structure. All major info needs to be in the first paragraph. There are to be no surprises further down, only clarification or more detail on what was already stated. An image will definitely be required, and marketing jargon such as 'world-leading' is an absolute no. Finally, German press releases should be one and a half pages maximum. The United Kingdom sits somewhere in between. At the most basic level, localization for the UK means ensuring that arguments are backed up with local stats and data points (the same goes for Germany or any market you are localizing for). You also want to make sure you're not using references that local readers won't relate to. For instance, a US audience may understand what is meant by a 'Monday morning quarterback,' but a British audience will be at a loss. 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Issuing at 10 am in San Francisco might be perfect, but not great for the London journalist, for whom that is 6 pm. Even worse for the German journalist, for whom that is 7 pm. Here are some guidelines to help decision-making: Simultaneous release if the content and data points are exactly the same (otherwise, whoever gets the news last will see that it's already out and won't be interested). With non-English language content, you have a bit more time freedom (as someone writing in French will be less concerned if it was published in English in the US the day before, for example). Choose a priority market (where do you need coverage most?) and let that dictate your timings. Decide whether you are most concerned about print or online coverage, as that also has a bearing on release time (for online, late in the day is not such a problem because of an increase in evening online activity). Consider whether you want to pre-pitch the news, under embargo, to trusted contacts. Be very careful agreeing to 'exclusives' if you are working across multiple markets. Be very clear what the exclusive allows! Final Tips for Global PR Success Working across multiple markets is brilliant and opens so many opportunities. However, don't underestimate the cultural and procedural differences. Plan, plan, and plan a bit more. Aiming for relevance is your best starting point. Quite simply, if you can't make it relevant, don't pitch it. Once you've got a strong story, activating news in multiple markets can be really exciting. Remember though - the press release need only be the starting point. Global consistency of messaging is vital, so your press release is the vehicle through which to get that straight. Your key messaging should be evident and the same in all markets. From there, you should allow flexibility to tailor the content and the approach to what works locally. 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Miami Herald
2 hours ago
- Miami Herald
Luxury automakers have a more aggressive tariff battle plan
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