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Zawya
9 hours ago
- Zawya
CFI becomes official online trading partner of Egyptian Basketball Federation
CFI, the region's leading online trading provider, is proud to announce its official partnership with the Egyptian Basketball Federation (EBF), marking a significant milestone in the company's regional sports sponsorship strategy. The collaboration reinforces CFI's commitment to supporting local sports while driving meaningful community engagement through national pride and athletic excellence. The partnership cements CFI's position as an active contributor to Egypt's sporting landscape, reflecting a shared vision of developing basketball across all levels, from youth to elite national representation. As the Official Online Trading Partner of the Egyptian Basketball Federation (EBF), the standout element of this partnership is that CFI's logo will appear on the shorts of all national team players, coaches, and medical staff, across men's, women's, and youth teams, whether competing locally or representing Egypt on the international stage. Additionally, the brand will feature prominently during all EBF-organized matches, with on-ground and wall advertising strategically placed to maximize audience reach. CFI's identity will be integrated into digital screens, banners, and backdrops throughout the tournament calendar, ensuring a strong and consistent presence. The partnership extends to digital platforms as well, with CFI featured as an official sponsor on the Federation's social media channels and live match broadcasts, including high-profile tournaments such as the Associated League Championship, Egypt Cup, Super League, and Super Cup. The collaboration also includes initiatives designed to deepen fan engagement and highlight CFI's connection to the community, such as exclusive experiences with the Egyptian National Team and premium access to major games. This partnership builds on CFI's growing portfolio of regional sponsorships and reflects its broader mission to align with causes and institutions that inspire excellence, ambition, and progress. "We are thrilled to partner with the Egyptian Basketball Federation (EBF) in a way that reflects our commitment to empowering individuals, nurturing ambition, and strengthening community ties," said Ziad Melhem, CEO of CFI Financial Group. "Egypt is a pivotal market for us, rich with potential and talent. Through this partnership, we aim to support the country's vibrant sports scene while also reaffirming our dedication to providing Egyptians with direct, trusted access to local trading and investing opportunities." "We're proud to welcome CFI as an official partner of the Egyptian Basketball Federation," said Amr Moselhy, Chairman of EBF. "Their support will help us elevate the profile of Egyptian basketball, both locally and on the international stage, while opening new doors for fan engagement and brand collaboration.' As CFI continues to expand its footprint across the region, partnerships like this reflect its vision of being more than a financial services provider. By aligning with national sports and community initiatives, CFI reinforces its commitment to progress, unity, and empowering people to take charge of their financial futures, all while celebrating local pride and ambition. About CFI: CFI Financial Group, established in 1998, is MENA's leading online trading broker with over 25 years of experience. Operating from key locations like London, Abu Dhabi, Dubai, Cape Town, Baku, Beirut, Amman, and Cairo, CFI provides seamless access to both global and local markets. Offering diverse trading options across equities, currencies, commodities, and more, CFI delivers superior conditions, including zero-pip spreads, no commission fees, and ultra-fast execution. The company is a leader in AI-driven tools, offering intuitive and advanced solutions for traders of all experience levels. CFI fosters financial literacy through multilingual educational content and inspires excellence through partnerships with global icons like AC Milan, FIBA WASL, and MI Cape Town cricket team, as well as the Department of Culture and Tourism – Abu Dhabi. With Seven-Time Formula One™ World Champion Sir Lewis Hamilton as Global Brand Ambassador, CFI reflects a shared commitment to innovation and success while supporting cultural and community initiatives worldwide.
Khaleej Times
13 hours ago
- Khaleej Times
Daredevil space diver Felix Baumgartner dies in paragliding accident
Austrian extreme sports pioneer Felix Baumgartner, famed for a record-breaking 2012 skydive from the edge of space, died on Thursday in a paragliding accident in central Italy, local police said. He was 56. Baumgartner lost control of his motorised paraglider while flying over Porto Sant'Elpidio in Italy's central Marche region, and fell to the ground near the swimming pool of a hotel. The reasons for the accident were unclear. Porto Sant'Elpidio's mayor, Massimiliano Ciarpella, said reports suggested he may have suffered a sudden medical issue mid-air, and offered the town's condolences for the death of "a symbol of courage and passion for extreme flights." The Austrian made headlines around the world in October 2012 when, wearing a specially made suit, he jumped from a balloon 24 miles (38 km) above Earth, becoming the first skydiver to break the sound barrier, typically measured at more than 690 mph. He made the historic jump over Roswell, New Mexico, reaching a peak speed of over 833 mph (1,343 kph), on the 65th anniversary of legendary American pilot Chuck Yeager's flight shattering the sound barrier on October 14, 1947. The self-styled "God of the Skies" started parachuting as a teenager before taking up the extreme sport of BASE jumping. His long career of daredevil jumps included skydiving across the English Channel and parachuting off the Petronas Towers in Malaysia. In Austria he was also known for courting controversy with views that included expressing support for dictatorship as a system of government. Baumgartner was fined 1,500 euros after he punched a Greek truck driver in the face during a 2010 altercation that broke out in a traffic jam near Salzburg.
Khaleej Times
19 hours ago
- Khaleej Times
Poland coach Urban targets Lewandowski return as World Cup qualifiers loom
Poland's new manager Jan Urban said his immediate priority was persuading striker Robert Lewandowski to return to the national team. Urban was named on Wednesday to replace Michal Probierz, who resigned in June following a row over his decision to replace Lewandowski as captain. Poland sit third in their World Cup qualifying group behind Finland and the Netherlands and the Barcelona forward is widely seen as vital to their hopes of reaching next year's tournament. "I'll do everything... so that Robert comes back, because we know what situation Polish football is in," Urban told reporters on Thursday. Lewandowski, 36, is Poland's all-time top scorer with 85 goals in 158 appearances. "As of today, we can't afford not to have Robert in this team," the new manager added. Urban acknowledged the challenges faced by Poland, following a 2-1 loss to Finland in June and amid uncertainty surrounding Lewandowski's role. "Above all, we're talking about this difficult moment not because of the defeat to Finland. We have several problems to solve, including the matter of Robert Lewandowski's resignation," Urban said. "All of this needs to be properly sorted out to build a good atmosphere for this team to function. "We're aiming for a situation where every player wants to come to the national team and feels good being part of it." Poland's next World Cup qualifier is against the Netherlands away on September 4 before they host Finland three days later.
