Swedish hair care brand Sachajuan launches in Indian market
'I was tired of seeing clients overwhelmed by shelves of products, unsure of what actually worked,' said brand founder and hairstylist Sacha Mitic, Indian Retailer Bureau reported. 'Everything felt overly engineered. I wanted to go the other way- to create something intuitive, elegant, and honest.'
Sachajuan's range includes leave-in treatments like In The Sun, After The Sun, Hair Repair, and Dark Volume Powder, the latter formulated specifically for dark hair tones. At the core of its products is 'Ocean Silk Technology,' combining marine algae to strengthen hair without weighing it down, according to its Facebook page.
'India's beauty and personal care industry is experiencing tremendous growth," said BeautIndia's founder Kutub Ariwala. "Today's consumer doesn't just read the label, they research every ingredient. They don't fall for fluff.'
With an emphasis on scalp health, simplicity, and function, Sachajuan aims to engage shoppers in India's increasingly sophisticated premium haircare segment. 'There's such deep hair culture here,' said Mitic. 'What surprised me most was how people balance modern routines with traditional values.'
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