Dubizzle Group acquires Egypt automotive platform Hatla2ee
The Dubizzle Group has announced the acquisition of Hatla2ee, a leading Egyptian automotive platform. This strategic move aims to expand Dubizzle Group's automotive presence in one of the region's most dynamic markets.
The UAE-based classifieds unicorn, Dubizzle Group, operates leading brands such as dubizzle, Bayut, and DriveArabia across the MENA region.
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'The acquisition of Hatla2ee is a significant milestone in Dubizzle Group's journey to further strengthen our automotive footprint across the MENA region. Egypt's dynamic automotive sector offers immense opportunities, and by integrating Hatla2ee's expertise with our technology-driven ecosystem, we aim to enhance the buying and selling experience for millions of users. We are excited to welcome Hatla2ee to the group and look forward to driving innovation and value in the Egyptian market,' said Haider Khan, CEO of Dubizzle Group MENA, commenting on the strategic move.
Samy Swellam, CEO of Hatla2ee, welcomed the acquisition, emphasising that joining forces with Dubizzle Group opens new opportunities to enhance Hatla2ee's offerings, leverage advanced technology, and provide an even better experience for their users in Egypt.
This can be achieved by capitalising on Hatla2ee's already established strong community of car buyers and sellers, offering a seamless and trusted platform for transactions.
Hatla2ee's comprehensive services include the buying and selling of both new and used cars—locally produced and imported—along with car evaluations, financing options, and real-time market pricing insights.
Founded in 2016, Hatla2ee has established itself as a trusted platform for buying and selling new and used cars in Egypt. With over 2 million unique monthly visitors across its website and mobile applications, it has become a go-to destination for car buyers and sellers.
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