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What is white tomato extract and why it's trending in skincare?

What is white tomato extract and why it's trending in skincare?

India Today6 days ago
Each season, new ingredients surface in the ever-evolving skincare industry, and one that is currently gaining significant attention is white tomato extract. Despite its unusual name, this ingredient offers numerous benefits for the skin and is becoming a popular choice in many skincare products.White tomatoes are a unique variety grown primarily in Asia and Europe. Unlike regular red tomatoes, they lack the red pigment known as lycopene. However, they contain other nutrients that are believed to be highly beneficial for the skin, including phytoene and phytofluene, both of which are natural and colourless.advertisementThe nutrients in white tomatoes are gently extracted through a cold-pressing method to preserve their natural goodness. These colourless carotenoids penetrate deeply into the skin, helping to protect it from everyday damage caused by pollution, sunlight, and stress, which are common contributors to early signs of ageing. What makes white tomato extract truly special is its natural ability to brighten the skin and provide a healthy, glowing appearance, making it an excellent addition to modern skincare routines. Here's everything you need to know from Shaily Mehrotra, CEO and Co-Founder of Fixderma.
WHY IS WHITE TOMATO EXTRACT A SKINCARE HERO?As more people look for skincare that's gentle, natural, and effective, White Tomato Extract has become a standout ingredient. Here's why it's gaining so much popularity:1. Brightens and evens out skin toneWhite Tomato Extract helps slow down the process that causes the skin to make too much melanin, the pigment that can cause dark spots and uneven skin tone. This makes your skin look clearer and more even. It works gently, so it's safe even for people with sensitive skin.2. Powerful antioxidant protectionThere are several factors that contribute to skin damage, including pollution, sunlight, screens, and stress. These can cause harmful molecules called free radicals, which can speed up ageing. White Tomato Extract combats these free radicals and protects the skin from damage. As a result, the skin looks fresher, smoother, and shows fewer fine lines.3. Natural sun protection boosterWhile not a replacement for sunscreen, White Tomato Extract offers internal and topical photo-protection. Its colourless carotenoids help absorb UVA and UVB rays and reduce UV-induced skin damage, making it a perfect addition to daytime skincare routines.4. Safe, clean, and versatileWith no harsh acids or synthetic bleaching agents, this extract is non-irritating, non-comedogenic, and suitable for all skin types. Whether in serums, moisturisers, or oral supplements, it offers a holistic approach to skincare.5. Supports collagen synthesisWith its ability to fight oxidative stress and inflammation, White Tomato Extract promotes collagen preservation and regeneration, which is essential for maintaining firm, youthful-looking skin.White Tomato Extract is quickly becoming a new favourite in skincare, thanks to its natural, gentle, and effective properties. As people pay more attention to what goes into their products, this plant-based ingredient is getting noticed. It helps brighten the skin and protects it from daily damage, making it a great addition for anyone looking to achieve a healthy, glowing look.- Ends
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