Nara Smith Is Growing Healthy Hair 'From Scratch' With Vegamour
Nara Smith's name alone has been spoken, written, and shared everywhere, from headlines and videos and group chats talking about the latest of her videos gracing the 'FYP.' Smith is known for her soft-spoken voiceovers, so soothing they're almost jarring, and her 'from scratch' recipes that range from homemade gum and toothpaste to kids' cereal. All of this is done while wearing outfits that are as opulent as they are ridiculous, adding to her distinct online persona.
One of the least controversial yet increasingly talked-about 'Nara-isms' recently making its way into comment sections and headlines is her hair. Smith, who suffers from advanced eczema that affects both her scalp and body, has opened up about what she calls an 'emotional' hair journey. In a TikTok video, she shared that she hadn't worn her hair naturally curly in over two years due to the upkeep required alongside her eczema. Ultimately, she made the decision to 'cut it all off and wear it straight.'
Which is why this campaign with Vegamour feels especially meaningful. Known for focusing primarily on cooking and family content, Smith steps into a new space by partnering with Vegamour for their hair growth supplement, GRO+ and notably, wearing her natural texture. The GRO+ line takes a holistic approach to hair health, mirroring Smith's own philosophy when it comes to food, conditioner, toothpaste, etc. The supplement targets often-overlooked biological causes of hair thinning, including hormonal imbalances, inflammation, oxidative stress, and scalp aging. Each daily dose includes two complementary formulas: a botanical DHT-blocking capsule and a nutrient-rich vitamin softgel.
According to Vegamour, in a 120-day clinical trial conducted by Zurko Research, "users saw up to a 91% reduction in shedding, 89% improvement in density, and 100% reported hair that looked and felt healthier by the end of the study period." And within the first month, participants began to notice a difference with "hair shaft thickness outperforming the placebo group and continuing to improve throughout the trial."
Below, we caught up with Smith about her journey with her hair and this partnership in an exclusive interview. You've been pretty candid about your hair journey and how eczema has totally reshaped how you do your hair. I'm sure, now more than ever, you're using products that aid in the recovery process. What stuck out about Vegamour's products that interested you in working with them?
For me, it's about creating a routine that supports my hair over time, and Vegamour really aligned with that philosophy. Living with eczema has made me hyper-aware of what I put on and in my body, especially when it comes to my scalp and skin. What really drew me to Vegamour is that nothing feels like a compromise.
The GRO+ Advanced Hair Growth & Density Supplements have become a little ritual I look forward to in the morning. I keep the sachets next to my tea and vitamins, and I just take them after breakfast. It's wild how much internal health impacts your hair, especially once you find something that really works with your biology. The first shot of the campaign opens up to the supplements on a kitchen island, paying homage to your iconic cooking TikTok's and voiceovers. What was it like to have been so integral to the creative of this campaign? Was it collaborative?
It was such a full-circle moment. I loved that Vegamour leaned into who I am and made the campaign feel like an extension of my world, not just a product plug. From the beginning, it was super collaborative, they really valued my voice and perspective. I got to bring in my glam team, and we worked closely on everything from wardrobe to mood. I even had input on many of the shots, which made it feel so personal and honest. This is also one of the first times we're seeing your hair styled longer and curly like this in a big campaign. Was this a decision of yours, and what did that conversation look like? How would you describe your hair? Walk me through your hair journey a little bit.
Yes! That was really important to me. And Vegamour was immediately on board, which meant so much. What made this moment even more special is that I'm actually wearing extensions in the campaign, and I'm so happy about it. It's the first time my scalp has been healthy enough to handle them. That may seem small, but for someone who's struggled with eczema and sensitivity for so long, it's a huge win.
My hair journey hasn't been linear—eczema, postpartum shifts, breakage… I've been through it. But I've learned to care for it with more patience, more gentleness. And now I truly love its softness, its versatility, and the strength it's come back with.
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