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Yahoo
3 hours ago
- Yahoo
Threads Turns Two, Continues to Gain Momentum
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Threads celebrated its second year of existence over the weekend, and if you logged on, you may have been shown this pop-up notification in your feed: Yes, a party hat, that you can't place on your profile image, and just sits as an overlay, no matter where your head is placed in the frame, if indeed it is your head that you're showing in your Threads profile. Which, in the age of generative AI that can create videos, and AR features that can distort reality, seems pretty underwhelming. But also, it's not meant to be some big thing, it's just a small notifier to mark the event, and celebrate the growth of Meta's most recent success in social media engagement. And by any measure, Threads has been a success. The app reached 100 million sign-ups faster than any other app in history, which you can partly attribute to its linkage to Instagram and streamlined profile creation via your IG info. But even so, it'll go down as a record either way, while Threads also reached 100 million active users in just a few months. Threads is now up to 350 million actives, and its growth momentum continues to accelerate, putting it on track to compete with X on total active users. As you can see in this chart, X still leads the way, at 600 million MAU. But Threads is gaining quickly, and as more community discussion switches to the app, Threads continues to bring more users across to find out what's happening, across a range of niches. Threads most recent push on this front has been a re-focus on trending topics, in order to spark more real-time discussion, while it's also looking to bring more sports discussion to the app, as it takes aim at a key X engagement element. Meta's updated approach to political content has been a benefit for the app's prospects in this respect, and as more users turn away from X, Threads is now best-positioned to gather up those cast-offs, and build new communities around niche interests. And while X's continues to publicly claim that it isn't losing users, its official usage stats, reported as part of its EU obligations, suggest otherwise. According to its Digital Services Act reporting, X's EU usage is down 15% since Elon Musk took over at the app. We don't have the same insight for other markets, but if those trends hold for other regions, X is in significant decline, despite, again, X's public claims. The audience leaving X had also been fragmented by other options, with Bluesky emerging as a potential player in the same race. Though more recently, Bluesky has also seen a decline in usage, as the conversation shifts to Threads instead. That's not to say that X is dead, and Threads is the place to be, because for many communities, that's simply not the case as yet. But Threads interaction is rising, and among the three key players in the real-time social space, it is the only one that can currently make that claim. But can it become the next billion-user app? That was Mark Zuckerberg's originally stated vision for the app: 'I've thought for a long time that there should be a billion-person public conversations app that's a bit more positive, and I think that if we keep at this for a few more years then I think we have a good chance of achieving our vision there.' Is Threads still considered a 'more positive' space? Can it continue to accelerate to a billion actives? I would say that it can, but there's also a big variance between what can happen and what'll actually occur.
Yahoo
13 hours ago
- Yahoo
More than 200 S&P 500 companies scrubbed 'diversity' and 'equity' from annual reports in 2025
More than 200 S&P 500 (^GSPC) companies scrubbed words such as "diversity" and "equity" from their annual reports in 2025, according to Freshfields, a law firm and data provider, and nearly 60% fewer S&P 500 companies are using the phrase "diversity, equity, and inclusion." These new counts provided by Freshfields reinforce a widening corporate retreat from DEI this year after scrutiny of diversity policies intensified in Washington, D.C. On his first day in office, President Trump signed an executive order ending federal DEI programs and ordering US agencies to "combat illegal private sector DEI actions." Some big companies, including Alphabet (GOOG, GOOGL), Meta (META), McDonald's (MCD), Amazon (AMZN), JPMorgan (JPM), Target (TGT), and Tractor Supply (TSCO), have proactively announced about-faces on their diversity policies. Tractor Supply CEO Hal Lawton told Yahoo Finance last month that the company's goal in changing its DEI policies was to "remove" itself "from any sort of discourse that people viewed to be political or social in its orientation." Many are also swapping out words such as 'diversity" and "equity' from their annual reports and instead using terms like inclusion, belonging, and meritocratic workplace. "We're observing a shift in language," ISS-Corporate executive director Kosmas Papadoupoulos said. Bank of America (BAC) and BlackRock (BLK) were among the firms on Wall Street that made such changes. Bank of America removed all eight references to "diversity and inclusion" in its report filed in February, compared with its filing the year before. In several places, the nation's second-largest bank replaced "diversity" with "opportunity," including renaming the diversity and inclusion group within its human resources department the opportunity and inclusion group. BlackRock, the world's largest money manager, also removed four references to "diversity" in its latest annual report, including replacing a section titled "diversity, equity and inclusion" with one called "connectivity and inclusivity." JPMorgan Chase has also dropped almost all mentions of "diversity, equity, and inclusion" from its annual report and rebranded its diversity programs to "opportunity" initiatives. What's not happening so far in 2025 is any shareholder support for DEI changes of any type, for or against. None of this season's investor-led DEI-focused proposals that went to a vote received majority shareholder approval, though the percentage of "anti-DEI" filings compared to "pro-DEI" filings has jumped in recent years. Support across DEI proposals for S&P 500 firms hovered between 0.1% to 43.9%, Freshfields found, with support for proposals opposed to DEI below 2%. Freshfields and other firms that track the measures identify anti-DEI measures as those that are skeptical of the initiatives and have an end goal to curtail or eliminate them. Pro-DEI proposals, on the other hand, are considered those that preserve or enhance a company's focus on the initiatives. This year, 57 S&P 500 companies faced 65 DEI-related measures, 26 of which were anti-DEI measures. Andrew Behar, CEO of As You Sow, a shareholder advocacy nonprofit that promotes environmental and social justice issues, called this year's DEI campaigns "triumphant" based on shareholders' rejection of anti-DEI measures. That included defeats for anti-DEI measures proposed at major US companies like Apple (AAPL), Goldman Sachs (GS), Costco (COST), Levi Strauss (LEVI), Deere (DE), Berkshire Hathaway (BRK-B), and Disney (DIS). Softer language added to corporate filings may help avoid the ire of Trump's executive orders, Behar said, but additional factors are influencing DEI, such as the SEC's updated guidance in February that makes it easier for companies to exclude shareholder proposals, particularly those related to social issues. Prior guidelines required the SEC to consider a proposal's "broad societal impact" when reviewing a company's "no-action requests" that can keep proposals off their voting agendas. New guidance instead says the SEC can consider a company's particular facts and circumstances. On top of that, there's a lot of uncertainty for companies that are federal contractors, Behar said, after the US Supreme Court ruled that federal district courts lack authority to issue nationwide injunctions. A district court in Maryland issued an order enjoining Trump's DEI executive order, but the Fourth Circuit appellate court ruled that the order could stand but applies only to contractors' DEI programs that violate federal antidiscrimination laws. "As of Friday, now ... nobody knows what to do," Behar said. Click here for in-depth analysis of the latest stock market news and events moving stock prices Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data


New York Post
16 hours ago
- New York Post
Trump can't give up the fight against foreign meddling in US tech
President Donald Trump last month got Canada to kill a blatantly unfair tax on US-based companies, but the fight against foreign meddling in America's tech industry has a long way to go. Canada's Digital Services Tax was set to slap companies like Google, Meta, Amazon, Uber and Airbnb with a 3% levy on revenue from Canadian users — until Trump canceled trade talks over what he rightly slammed as an 'egregious' move. Prime Minister Mark Carney promptly nixed the fee hours before it would've kicked in. Good: The tax was a shameless cash grab at the expense of American companies — and it was retroactive, demanding US-based tech firms fork over a whopping $2 billion. Note that the Biden administration also opposed the tax, and even whined that it might violate the USMCA trade agreement — but did nothing to actually stop it. Making Carney back down is fresh proof that Trump's big-stick trade tactics can work — and work to protect cutting-edge knowledge-based industries, not just brick-and-mortar manufacturing. It also shows that, despite all the ink spilled over Elon Musk's tiff with Trump, the tech industry still has plenty of reason to stay friendly with the administration. Especially since, as the prez pointed out on TruthSocial, Canada was just seeking to copy the European Union, which shamelessly uses its Digital Markets and Digital Services Acts to fill its coffers and bend US tech to its will. Six of seven tech companies the European Commission has highlighted as 'gatekeepers' to be reined in are American: Google, Apple, Meta, Amazon, Microsoft and The EU has already hit Apple and Meta this year with massive fines for allegedly breaking the Digital Markets Act's antitrust rules. Keep up with today's most important news Stay up on the very latest with Evening Update. Thanks for signing up! Enter your email address Please provide a valid email address. By clicking above you agree to the Terms of Use and Privacy Policy. Never miss a story. Check out more newsletters Far worse: The Digital Services Act chills free expression by threatening steep financial repercussions against companies that allow speech that the EU considers 'disinformation,' 'hate speech' or threats to 'civil discourse' — concepts so nebulous that it's hard to see how companies can comply without stomping on the First Amendment. It's beyond unacceptable for Brussels to determine what Americans can say on American–owned sites. The EU's legal harassment of US-based tech firms is so egregious that Trump aide Peter Navarro slammed it as 'lawfare' in April. These 'fines' are basically tariffs by another name — milking successful American companies by creating strict regulations that target them especially. Canada clearly meant to get its own slice of that pie, only for Trump to slap down Ottowa's grasping hand. Making the Europeans back off should be high on the president's agenda as he starts his next tariff offensive. Don't let America's trade partners reap the benefits of our thriving, innovative tech industry while spitting on the free-speech and free-market ideals that make it possible.