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Hans India
an hour ago
- Hans India
Hansal Mehta questions the efficacy of formulaic film promotions: 'Is it really success or just an illusion?'
Veteran filmmaker Hansal Mehta has sparked a timely conversation about the changing nature of film and series promotions, questioning whether the current publicity playbook truly serves the art or simply feeds a superficial perception of success. Mehta took to his official X (formerly Twitter) handle to express concern over the repetitive and formulaic approach to promoting films and web series. Without singling out any particular film, actor, or campaign, the Scam 1992 director highlighted how the industry has adopted a generic promotional template—where the same set of actors make rounds on identical platforms, answer the same questions, and appear at city events with little variety or genuine engagement. 'Do these generic, template promotions for films and series actually work? Do they make people watch? Do they make the film/series any better? Or do they simply sustain an ecosystem built on illusion—PR agencies, costume designers, event planners, influencers, sponsors, red carpets, press conferences, paid 'reviews', social media fluff. It all looks like success,' Mehta wrote in his post. He further pointed out how the machinery of promotions now seems more focused on maintaining visibility and popularity, rather than letting the film's merit drive audience interest. 'It feels like popularity. But is it? Shouldn't a good trailer stir curiosity? Shouldn't compelling promo units and—most importantly—a good film or series be enough?' Mehta questioned. In a climate where promotional events are increasingly used to flood social media with visual buzz and influencer endorsements, Mehta's observations strike a chord with many in the industry who are seeking more authentic forms of outreach. 'Instead, we're stuck watching the same actors answer the same 10 questions on the same podcasts in the same studios, flying from one city to another, chasing a perception,' he added. Concluding his reflective post, Mehta wrote, 'This isn't a rant—it's a question: What's the best way to promote a story today without becoming part of a machinery that serves neither the art nor the artist?' Known for his candid views and artistic integrity, Hansal Mehta is acclaimed for films like Shahid, Aligarh, Faraaz, Chhalaang, and the critically acclaimed series Scam 1992. His recent film The Buckingham Murders also drew attention for its mature storytelling and international narrative approach. Mehta's observations have reignited a broader discussion within the film fraternity about the relevance and return-on-investment of large-scale promotions. As storytelling continues to evolve across streaming platforms and theatres, industry stakeholders may need to reconsider whether traditional promotional strategies remain effective or have become outdated spectacles with diminishing impact. In an era where audiences often form opinions based on content quality rather than media buzz, Mehta's questions are a timely reminder to prioritize storytelling over spectacle.
Time of India
2 hours ago
- Time of India
Hailey Bieber's Rhode waist chain sparks cultural tug-of-war; Indian and Black communities clash over its cultural origins
Hailey Bieber is often hailed as a trendsetter, but when it comes to fashion, nothing is ever truly original, as most trends are recycled. Recently, the supermodel and skincare mogul set the internet ablaze after sharing sizzling photos of herself in a black bikini. But this time, it wasn't the bikini making headlines. What really caught attention was the waist chain she wore, which doubled as a holder for her Rhode lip balm. After lip balm holder phone cases, we now have lip balm waist chains, and the internet couldn't stop talking. However, as the look went viral, a heated debate broke out on X (formerly Twitter), with Black and Indian communities calling out cultural appropriation and pointing to the waist chain's deep cultural roots. Hailey Bieber debuts 'Lemontini ballerini' The Rhode Skin founder debuted her latest line of beauty accessories in a July 2 Instagram post captioned 'lemontini ballerini,' featuring a series of sun-kissed photos of herself modelling the new drop. Alongside a lemon-yellow phone case designed to hold lip gloss, a matching peptide lip tint, and a pouch, Hailey also sported a metallic gold belt-style belly chain, styled as both a bikini accessory and a functional lip gloss holder. Great idea, right? Some fans even joked that it could double as a discreet tampon holder. But the real controversy didn't come from the design—it came from the cultural context. As the post went viral, many users pointed out that waist chains hold cultural significance, particularly in Indian traditions. However, that claim was quickly challenged by members of the Black community, who argued that the adornment is deeply rooted in their own culture, too. Hailey's waist chain starts cultural appropriation debate on X When one person claimed, 'You guys didn't invent waist chains; please, let's be real. We Indians (Tamils) have been wearing arunakodi since birth. And Kamarband have been part of our culture for centuries,' a counter-comment quickly followed: 'Waist chains/beads also exist in African culture. Which you'd know if you took five seconds to research instead of causing Black people to get hate thrown at them so you can defend Hailey Bieber.' Another user sarcastically added, 'Hailey Bieber was in fact thinking about Tamils when making her waist chain, 100%.' hailey bieber was in fact thinking about tamils when making her waist chain 100% The argument escalated further with one person writing, 'Context: Hailey Bieber is a white woman and is capitalising off of stuff that isn't hers. Waist chains and beads are found in both Asia and Africa. A Black person said, 'If I speak,' and OP had to prove that 'Black people don't own everything!!!'—even though nobody said they did.' context: hailey bieber is a white women and is capitalizing off of shit that isn't hers, waist chains/beads r found in both asia and africa and a black person said 'if i speak' and op had to prove that 'black ppl don't own everything!!!' even tho nobody said they did One user simply wrote, "Why can't two cultures co-exist." What started as a fashion moment quickly turned into a full-blown debate over cultural ownership and appropriation. Meanwhile, several users also noted that waist chains have long been a staple in the jewellery market, with countless small business owners, including white creators, selling similar pieces for years. Some argued that the accessory isn't new or exclusive to one community and questioned why the outrage is only surfacing now. While the debate continues to heat up online, it's worth noting that Hailey hasn't officially launched the product yet. As of now, she has not addressed the backlash or commented on the cultural appropriation claims.
India.com
2 hours ago
- India.com
Shah Rukh Khan's new home was once Vashu Bhagnani's promise to wife Puja Bhagnani: ‘She asked for a…'
Home Entertainment Shah Rukh Khan's new home was once Vashu Bhagnani's promise to wife Puja Bhagnani: 'She asked for a…' Shah Rukh Khan's new home was once Vashu Bhagnani's promise to wife Puja Bhagnani: 'She asked for a…' While Mannat gets a facelift, Shah Rukh Khan shifts to a luxe home built on a promise—and a producer's undying love for his wife. As renovations begin at Shah Rukh Khan's iconic sea-facing bungalow Mannat, the superstar and his family have moved into Puja Casa—a 10,500 sq. ft. four-storey apartment in Mumbai's plush Bandra. But while the rent of Rs 25.15 lakh/month has made headlines, what's more intriguing is the legacy of the home itself. A home built on a promise The apartment, now officially owned by Jackky Bhagnani and Deepshikha Deshmukh, was originally developed by their father, producer Vashu Bhagnani. In a recent interview, Vashu shared that the building wasn't just real estate—it was a fulfilment of a heartfelt promise to his wife, Puja. 'She had asked for a 1BHK in Bandra. I gave her a whole building,' Vashu recalled. The couple had once lived rent-free in a small flat on Linking Road thanks to a friend. Years later, in 2009, Vashu gifted Puja an entire building in Pali Hill—aptly naming it Puja Casa. Why was it never for sale? 'I had promised myself I would never sell it—only rent it out. It would be my backup in tough times. In film production, you never know when you hit a slump.' Despite partial sales over the years, the unit now housing Shah Rukh remains part of Vashu's legacy. SRK's stay reportedly includes arrangements for staff and security personnel, making the transition from Mannat as seamless as possible. From films to foundations The producer's emotional tribute to his wife didn't end with bricks and mortar. Most of his ventures bear her name, including their production house. Jackky Bhagnani explained why they eventually reverted from Pooja Entertainment to the original Puja Films, 'She told me she never liked when people called her 'Pooja'… If we're building a legacy in her name, we should do it authentically.' For breaking news and live news updates, like us on Facebook or follow us on Twitter and Instagram. Read more on Latest Entertainment News on
