Luxe streetwear company Summit Clothing launches digital drive with agency PushON
The new partnership will see the Manchester-based agency leading its paid media campaigns across Google and YouTube to expand the brand's online reach and improving return on ad spend, reported BDaily Business News.
The target is to 'boost brand visibility, drive incremental revenue and support Summit's ambitious expansion plans' both nationally and internationally while also supporting a move into wholesale.
Based in Middlesborough, the six-year-old 'rapidly growing luxury streetwear label targeting men aged 18-30', has s far achieved 25% year-on-year growth and its founder Ben Eddington said: 'We've spent the last few years building a loyal customer base and refining our product – now it's time to scale.'
He added: 'PushOn's approach to performance marketing gives us confidence we're making the right moves to grow the brand in a sustainable way.'
Sam Rutley, managing director of PushOn, added: 'Summit is an exciting brand with clear momentum and a deep understanding of its audience.'
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Euronews
3 hours ago
- Euronews
Iran and three European powers to resume nuclear talks
Iran has agreed to meet with three major European countries - Germany, France, and the United Kingdom - to hold renewed talks on the country's nuclear programme. IIranian Foreign Minister Abbas Araqchi said: 'We are working to set a date for the meeting with the Europeans." He went on to emphasise that Tehran's approach to nuclear talks is "stronger than before". Local media reported that he had spoken to the European Union Foreign Policy Chief Kaja Kallas and his counterparts in Britain, France and Germany on Friday. According to the same media, an agreement was reached on the negotiations' format, expected to take place at the level of deputy foreign ministers. If confirmed, the discussions might open the door to more extensive engagement between Tehran and the West, following the recent 12-day war with Israel that saw massive attacks by both Israel and the US on key Iranian nuclear facilities. Following the strikes, Iran suspended cooperation with the UN nuclear watchdog, which led to the departure of inspectors. The latest possibility for talks comes amid reports that the European powers threatened to reimpose sanctions eased in a 2015 agreement to limit Iran's nuclear output using a so-called "snapback" mechanism if Iran did not resume talks. Iran willing to talk to US only if assurances are made Earlier this month, Araghchi said that his country would accept a resumption of nuclear talks with the US if there were assurances of no more attacks against it, state media reported. Araghchi said in a speech to Tehran-based foreign diplomats that Iran has always been ready and will be ready in the future for talks about its nuclear programme, but 'assurance should be provided that in case of a resumption of talks, the trend will not lead to war.' He reaffirmed Iran's stance that uranium enrichment must continue on Iranian territory, something US President Donald Trump has maintained is impossible. Israel claims its attacks on Iran last month took place because a nuclear bomb was within Tehran's reach. US intelligence agencies and the International Atomic Energy Agency had assessed Iran last had an organised nuclear weapons program in 2003, though Tehran had been enriching uranium up to 60% — a short, technical step away from weapons-grade levels of 90%. Despite the controversy that greeted the US strikes on Tehran's nuclear facilities and doubts on their impact, Iranian President Masoud Pezeshkian on 7 July said that the US attacks had caused such severe damage to his nation's nuclear facilities that Iranian authorities were still unable to visit them to assess the damage.
Fashion Network
7 hours ago
- Fashion Network
China's Li & Fung acquires Orrsum
Chinese conglomerate Li & Fung announced on Friday the acquisition of UK-based hosiery, underwear, and loungewear maker, Orrsum. Financial terms of the deal were not disclosed. Under the deal, Orrsum will operate as part of LF Europe and continue to be led by William Orr. The British business will leverage the Hong Kong-based firm's AI-enabled digital infrastructure and sourcing network across 40 economies to strengthen supply chain agility, improve speed-to-market, and expand into new geographies and channels, according to a press release. 'Joining the Li & Fung family is a milestone for Orrsum,' said William Orr, CEO of Orrsum, which delivers over 50 million pairs of socks annually to more than 5,000 retail doors worldwide. 'With access to their global platform and advanced technology, we can expand our footprint, enhance service levels, and unlock new growth opportunities for our customers and partners.' The deal is Li & Fung's first acquisition in over ten years, and marks the first takeover since it went private in 2020. The supply chain management company said the deal is a strategic pivot toward platform-based growth, focused on scalable product categories, digital integration, and resilient supply chain solutions. 'Looking ahead, our growth will be fueled by a combination of disciplined organic expansion and selective acquisitions that strengthen our platform and extend our category leadership,' said Joseph Phi, group CEO of Li & Fung. 'This acquisition reflects our renewed momentum through expanded product specialization, leveraging our resilient, technology-enabled, and customer-focused global supply chain.' Founded in 1998, Orrsum makes hoisery and underwear for global brands including Ellesse, Ted Baker, Nautica, Umbro, Penguin, Hype, and Coca Cola, among others.
Fashion Network
7 hours ago
- Fashion Network
China's Li & Fung acquires Orrsum
Chinese conglomerate Li & Fung announced on Friday the acquisition of UK-based hosiery, underwear, and loungewear maker, Orrsum. Financial terms of the deal were not disclosed. Under the deal, Orrsum will operate as part of LF Europe and continue to be led by William Orr. The British business will leverage the Hong Kong-based firm's AI-enabled digital infrastructure and sourcing network across 40 economies to strengthen supply chain agility, improve speed-to-market, and expand into new geographies and channels, according to a press release. 'Joining the Li & Fung family is a milestone for Orrsum,' said William Orr, CEO of Orrsum, which delivers over 50 million pairs of socks annually to more than 5,000 retail doors worldwide. 'With access to their global platform and advanced technology, we can expand our footprint, enhance service levels, and unlock new growth opportunities for our customers and partners.' The deal is Li & Fung's first acquisition in over ten years, and marks the first takeover since it went private in 2020. The supply chain management company said the deal is a strategic pivot toward platform-based growth, focused on scalable product categories, digital integration, and resilient supply chain solutions. 'Looking ahead, our growth will be fueled by a combination of disciplined organic expansion and selective acquisitions that strengthen our platform and extend our category leadership,' said Joseph Phi, group CEO of Li & Fung. 'This acquisition reflects our renewed momentum through expanded product specialization, leveraging our resilient, technology-enabled, and customer-focused global supply chain.' Founded in 1998, Orrsum makes hoisery and underwear for global brands including Ellesse, Ted Baker, Nautica, Umbro, Penguin, Hype, and Coca Cola, among others.
