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Deliveroo names new GM to lead Middle East operations

Deliveroo names new GM to lead Middle East operations

Gulf Business28-04-2025
Nick Price, the new GM of Deliveroo Middle East. (Image: Supplied)
Online delivery outfit Deliveroo has announced a leadership transition in the Middle East, with Anis Harb stepping down as general manager after nearly a decade leading the company's operations in the region.
Nick Price, former general manager of Deliveroo Hong Kong, has been appointed as his successor.
Harb, who founded Deliveroo in the UAE in 2015, has overseen the company's growth into one of the Middle East's leading food and grocery delivery platforms. Under his watch, Deliveroo expanded beyond the UAE into Kuwait and Qatar, and introduced services such as Deliveroo Editions cloud kitchens, the Hop rapid grocery delivery service and the Deliveroo Plus subscription model.
He also led the expansion into grocery and retail, managing a portfolio of more than 25,000 partners and a fleet of over 9,000 riders.
Deliveroo CEO, Will Shu, said: 'Anis founded our business in the Middle East with the launch of the UAE in 2015. His leadership, tenacity and innovation over the past ten years has laid a great foundation for our continued growth. He has built a strong team and I have hugely enjoyed working closely with him. His impact has been felt across our group. We are deeply grateful and excited to see what he does next.'
Reflecting on his time at Deliveroo, Harb said: 'Leading Deliveroo Middle East for the past decade has been an extraordinary journey. I'm incredibly proud of the team we've built, the partners we've empowered, and the millions of customers we've served. I'm deeply grateful to our riders, restaurant and retail partners, and loyal customers for their trust. As I move on, I do so with great confidence in Nick and excitement for the next chapter of Deliveroo's growth in the region.'
Anis Harb has been GM of Deliveroo Middle East ever since its founding in the region 10 years ago. (Image: Supplied)
New GM's Hong Kong experience
Price brings a wealth of experience to the role, having strengthened Deliveroo's operations in Hong Kong through enhanced strategic partnerships, growth in Deliveroo Plus, improvements in the rider model, and a doubling of on-demand grocery penetration. Prior to joining Deliveroo, he served as commercial director at SSP, overseeing commercial strategies across Asia Pacific.
Speaking about his new role, Price said: 'The Middle East markets are very important to Deliveroo's business, and I'm looking forward to the journey ahead. We will continue growing our restaurant, retail, and grocery verticals, while focusing on enhancing our Consumer Value Proposition, expanding the Deliveroo Plus subscription model and advertising revenues, and improving operational efficiency — all to drive shared growth and success for our partners.'
Price's appointment comes as Deliveroo marks its 10th anniversary in the UAE and continues to experience growth across multiple verticals of the business.

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