Microsoft teaming with Premier League to enhance soccer fans' digital experience using AI
Microsoft announced a new strategic partnership with the Premier League on Tuesday in which the tech giant will use its cloud an AI technology to provide a boost to the soccer league's digital infrastructure and fan-facing platforms.
At the heart of the five-year deal are new digital features to make the fan experiences more intelligent and intuitive. The tech transformation is considered one of the most significant in the history of Premier League, which is watched in 900 million homes across 189 countries, according to a news release.
The four key areas being addressed include: fan engagement, match insights and analysis, cloud transformation, and organizational productivity.
Fans can learn more about the clubs, players and matches of their choice through a new digital 'Premier League Companion' powered by Microsoft Copilot. The experience leverages Microsoft's partnership with OpenAI to pull information from over 30 seasons of stats, 300,000 articles and 9,000 videos.
Premier League Companion is available on the new official Premier League mobile app and web platforms and will be enhanced throughout the upcoming season. Additional functionality is set to include open-text questions and answers in fans' native languages through text and audio translation. Microsoft AI will also be included within the app and website's enhanced Fantasy Premier League experience, giving fans their own AI assistant manager to help them steer their fantasy squad.
Microsoft Azure cloud services will also be used to enhance the live match experience with real-time data overlays and post-match analysis. The league is migrating its core technology infrastructure to Azure for, which it says will allow for greater scalability and security as well as faster innovation and integration of AI services.
Microsoft has other sports-related partnerships, most notably with the National Football League.
Earlier this year, the company rolled out a new AI assistant within its NFL Combine App used by coaches and scouts. Microsoft Surface tablets are used by teams across the league. Microsoft also works with individual teams to boost internal operations. Teams are using Copilot to build marketing plans and create social media campaigns, for example.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
22 minutes ago
- Yahoo
Diogo Jota dies in car crash
Liverpool and Portugal forward Diogo Jota has died after being involved in a car crash. Jota, 28, was involved in the crash in Spain and died alongside his brother Andre. Liverpool Football Club released the following statement after police in Spain confirmed the news that Jota had passed away. Advertisement 'Liverpool Football Club are devastated by the tragic passing of Diogo Jota. The club have been informed the 28-year-old has passed away following a road traffic accident in Spain along with his brother, Andre. 'Liverpool FC will be making no further comment at this time and request the privacy of Diogo and Andre's family, friends, teammates and club staff is respected as they try to come to terms with an unimaginable loss. We will continue to provide them with our full support.'
Yahoo
22 minutes ago
- Yahoo
Diogo Jota: League-winning Liverpool forward was a dedicated family man
Diogo Jota was a dedicated family man who married his long-term partner less than two weeks ago. His two young sons and baby daughter, born only in November, were by his side as he celebrated Liverpool's Premier League title win in May. On June 22 he married his girlfriend Rute Cardoso in Portugal, describing it on social media as a 'day we will never forget'. The day before his death, in what would be his final Instagram post, he shared his wedding video with fans. View this post on Instagram A post shared by Diogo Jota (@diogoj_18) His bride said of the day that her 'dream came true', and that she had said 'yes to forever'. Born in the Portuguese city of Porto in 1996, Jota grew up in Gondomar, and his parents Joaquim and Isabel were still paying for him to play for the local club until the age of 16. He joined Paços de Ferreira's youth setup in 2013 and three years later signed a five-year contract with Atletico Madrid. He was a key player in Wolverhampton Wanderers' promotion to the Premier League after he signed for them on a one-season loan in 2017/18. Jota then joined Wolves permanently in 2018 and impressed in the Premier League over the next two seasons, leading to Liverpool buying him in September 2020 for a fee of more than £40 million. When he joined Jurgen Klopp's league-winning squad, the number 20 became an important part of the team. Jota struggled with injuries at Liverpool, missing 99 games for club and country during his time at Anfield because of muscular problems, a knee ligament tear and calf issues. Playing in the Premier League, and helping Liverpool to the trophy this season, was something he could 'not even dream' of when he was a child, he said. View this post on Instagram A post shared by Diogo Jota (@diogoj_18) He scored six goals in 26 appearances in the 2024/25 season. Jota told last month: 'It is a remarkable achievement for a small guy that came from Gondomar, where I had this dream. To arrive at this moment was outstanding. 'It's massive. It's something I could not even dream when I was a kid. I wanted to play in the Premier League but I didn't even imagine to win it, I just wanted to be there playing. I knew it was the best league in the world.' As he began to establish himself at the club after sustaining a knee injury in 2020, he also became father to his first son, Dinis. Cardoso moved with him to Liverpool and later took their son to games at Anfield, sporting a 'Dinis 20' shirt. Jota scored 21 goals in all competitions during the 2021-22 season for Liverpool and at the beginning of the following season extended his time at the club by signing a new contract. Liverpool Football Club are devastated by the tragic passing of Diogo Jota. — Liverpool FC (@LFC) July 3, 2025 Meanwhile, Cardoso, 28, was pregnant with their second child, a son named Duarte. Jota, whose real name is Diogo Silva, chose the surname to distinguish himself from other players of the same name when he began training as a youngster. Cardoso has posted pictures of the 'Cardoso-Silva' family on Instagram, also showing the three beagles they have. He scored 15 goals in the 2023/24 season, despite being struck by injuries once again, suffering a hamstring injury and later having issues in one of his calves. Jota regularly posted images of his family on his Instagram, sharing their sunny holidays and Christmas photoshoots in matching pyjamas. He proposed to Cardoso in 2022 after almost 10 years together. Their daughter was born in November 2024. Jota died alongside his brother, Andre Silva, also a professional footballer, who played for Penafiel. The two men died after the car in which they were travelling crashed in Zamora, Spain, in the early hours of Thursday. Liverpool said they were 'devastated' at the 'unimaginable loss'.
Associated Press
23 minutes ago
- Associated Press
Former England Rugby International Simon Halliday Joins MAS Group as Key Partnerships Adviser
MAS Group today welcomes Simon Halliday as Key Partnerships Adviser. He will drive strategic alliances across: MAS Markets, MAS Digital and MAS Fund. LONDON, LONDON, UNITED KINGDOM, July 3, 2025 / / -- MAS Group today welcomes Simon Halliday as its new Key Partnerships Adviser, leveraging one of England rugby's most celebrated centres to drive strategic alliances across all three divisions: MAS Markets, MAS Digital and MAS Fund. Simon Halliday enjoyed a decorated international rugby career—earning 23 England caps between 1986 and 1992, featuring in the 1991 Rugby World Cup Final and back-to-back Five Nations Grand Slams in 1991 and 1992. His blistering pace and sharp decision-making under pressure helped Bath RFC secure multiple domestic trophies before a stint at Harlequins, cementing his reputation as a world-class centre. 'Simon's deep understanding of high-performance teamwork, forged at the very pinnacle of international rugby, makes him an ideal architect for MAS Group's partnership ecosystem'. Simon Blackledge, CEO of MAS Markets Off the rugby pitch, Halliday is an Oxford University alumnus—earning Blues in both rugby and cricket—and featured in nine first-class cricket matches, famously scoring 113 not out against Kent in 1982 for Oxford University. This blend of athletic versatility and academic rigour laid the foundation for his subsequent two-decade career in global finance. In the City, Halliday held senior positions at Lehman Brothers, Nomura International and UBS, managing multi-million-dollar sales divisions and leading teams of over 50 professionals. He later chaired European Professional Club Rugby, oversaw major restructuring negotiations in English rugby, and serves as Patron for Cardiac Risk in the Young and formerly Help for Heroes, raising more than £3 million for charitable causes. 'I am delighted to be joining MAS Group as Key Partnerships Adviser. It cannot have escaped people's notice that this company is one of the fastest growing in the marketplace, as evidenced by the recent Business Leader Growth 500, where the company was ranked Number 32. Having worked for three decades in Financial Markets, mainly Investment Banking in the service of Asset Managers and Corporates, I hope that my experience can be brought to bear in helping the growth of MAS in the world of Institutional Trading, liquidity solutions and funds management. I also hope that my sporting background will assist in the bringing together and the development of important business relationships and which embody the values that sport holds dear.' Simon Halliday About MAS Group MAS Group is a global multi asset financial markets organisation with a focus on institutional trading, liquidity solutions and funds management. Rupert Hadlow MAS Group [email protected] Visit us on social media: LinkedIn Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
