‘Comedy InvAsian' Preps Season 3 As Co-Creator Quentin Lee Gears Up For France-Canada Lab At Series Mania
The director-producer's Margin Films has again teamed with Comedy InvAsian co-creator and showrunner Koji Steven Sakai from Little Nalu Pictures and exec producer Victor Elizade from Viva Pictures on the show, which spotlights AAPI comedians doing 30-minute sets in each episode. Lee is the director.
More from Deadline
Amanda Seyfried Never Thought She Would Play A Cop: "The Industry Sees You In A Certain Way Through The Years"
Blue Ant Media Going Public Through Reverse Takeover Of Boat Rocker Media; Boat Rocker Studios Set For MBO
Kaley Cuoco, Sam Claflin, Karin Viard & Matthias Schweighöfer Set For 'Vanished'; AGC Launching Hot TV Package For Series Mania Ahead Of France Shoot
The show is produced by Little Nalu Pictures and distributed by Viva Pictures Distribution. It was the TV debut of AAPI comedians such as Atsuko Okatsuka, Joey Guila, Robin Tran and Jiaoying Summers.
Seasons 1 and 2 premiered on Hulu as an exclusive in 2018, and both are now streaming on Peacock, Tubi and Prime Video. Season 3 is set for principal photography in July.
'With Diversity, Equity and Inclusion (DEI) a hot-button in the national discussion, it's even more important that shows like Comedy InvAsian III exist, said Sakai. 'Asian American diversity in television broadens narratives, enriches our culture, and inspires future generations to embrace their heritage.'
'We're incredibly proud to help bring this next wave of talented comedians to a global stage,' added Elizade, President of Viva Pictures. 'Comedy has the unique power to connect us through shared laughter, while also spotlighting personal experiences that are as diverse as they are universally relatable. There's nothing better than comedy that cracks you up and opens your eyes – and Comedy InvAsian III does both.'
Elizalde also produces Entre Nos, the LatinX stand-up comedy show that runs on HBO.
'I'm thrilled to be working with the original gangstas who started the Comedy InvAsian party and having some fun together,' said Lee, who co-created Comedy InvAsian and spinoff series Comedy Invasion, which won the 2024 Canadian Screen Award for Best Comedy Special.
This comes as Lee pitches Morning, Paris! at the Canada-France Series Lab at Series Mania in Lille, France today. The initiative is a joint venture between Series Mania, Telefilm Canada and the CNC.
Lee's show follows Chanel Lee, a 29-year-old aspiring fashion designer from Vancouver, who flies to Paris with Tristan Nahanee, a security guard with an enigmatic past, without informing her boss, Benoit Petit. The unlikely duo, who producers say embody 'a comical reinvention of The Odd Couple' as they 'navigate the chaos of crashing Paris Fashion Week as Chanel experiences the city's magic for the first time.'
'At its heart, Morning, Paris! is a story about a cross-cultural fashion enthusiast and underdog, driven by passion and ambition, striving to break into the exclusive Parisian fashion world,' said Lee.
Best of Deadline
2025 TV Series Renewals: Photo Gallery
How To Watch 'Wicked: Part One': Is The Film Streaming Yet?
All The Songs In 'Severance' Season 2: From The Who To Ella Fitzgerald
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Forbes
3 hours ago
- Forbes
Brain Rot, Gamification, Crowdsourcing and The Labubu Fad
PARIS, FRANCE - MARCH 08: A guest wears brown coat, white blouse, orange Hermes bag with a bag charm ... More brown Labubu monster, grey pants outside the Hermes fashion show during the Womenswear Fall/Winter 2025/2026 as part of Paris Fashion Week on March 08, 2025 in Paris, France. (Photo by) From the iPhone to the Birkin bag, marketing is replete with examples of must have accessories that spark a buying frenzy. In 2025, the fad collectible is a Labubu. Labubus are little plush monster toys, made by Chinese manufacturer Popmart, specifically marked at adults. While the Labubus may seem like yet another fad, there are important lessons about the interconnectedness of brain rot marketing, gamification and crowdsourcing that impact how we shop and live. Storytelling and Brain Rot Marketing LONDON, UNITED KINGDOM - DECEMBER 2: A man holds a phone, displaying word of ''brain rot'', as the ... More Oxford Dictionary has chosen the word, which refers to the unnecessary and entertaining use of social media, as the word of the year in London, United Kingdom on December 2, 2024. (Photo by Rasid Necati Aslim/Anadolu via Getty Images) The Oxford English Dictionary defined 'Brain rot' as the supposed deterioration of a person's mental or intellectual state, as a result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging. Generative AI tools make it easy to create content such as memes that are designed to go viral. Labubu with its limited time drops and blind boxes taps into the phenomenon of brain rot marketing, especially by appealing to the elements of surprise and scarcity. The popularity of such brainrot content has sparked concerns from marketers about AI generated slop drowning out legitimate marketing campaigns and even leading to a brand safety crisis. But as the Labubu craze shows, companies can tap into the power of storytelling and cultivating an authentic brand identity. Labubus are sold in a blind box, so consumers don't know what they get till they open the box. With celebrities and pop culture icons showcasing their Labubu collections on social media, Labubu has become a cult toy especially with Gen Z. PopMart has very few retail locations in the US and toys are sold out very quickly online. Fans obsessively track PopMart's limited time 'drops' or online releases as well as PopMart's livestreams on TikTok. Consumers are also relying on social media platforms such as Reddit to get advice on where to buy Labubus and be a part of the community. Each Labubu is part of a collection, so it is naturally limited or unique. This gives consumers a sense of connection when they open one. Critical to Labubu's appeal is that the product itself is viral. The unboxing format is designed for TikTok's algorithm, i.e., to maximize engagement. Short, suspenseful videos with clear emotional payoffs (surprise, disappointment, excitement) are known to generate higher engagement rates. There are thousands of TikTok videos that mention Labubus, with users showing off their collections, unboxing experiences, and styling their Labubus as fashion accessories. Since each toy is a collectible, each unboxing experience is designed to go viral. This is an important lesson to leaders that engineering virality as part of product design may be more effective in peer-to-peer promotion than making a product first and coming up with a marketing strategy later approach. Gamification PopMart has gamified the shopping experience – creating the anticipation, building a community of loyal users and encouraging repeat purchases – but the manner in which they do so offers lessons for leaders. The blind box marketing creates a lottery-like experience where buyers don't know which variant of the Labubu they are likely to receive. The psychological principle - variable ratio reinforcement –is similar to the reward reinforcement mechanism underlying slot machines. The toys are released in series with multiple variants, colors, and limited editions. Consumers can feel compelled to buy more Labubus to complete a collection. PopMart seems to have grasped the intersection between gamification and virality. The blind box model transforms shopping into gambling, but more importantly, it makes the purchase itself into shareable content. Every unboxing becomes potential viral material, turning customers into unpaid marketing agents. The randomness means there's always a chance of hitting the jackpot variant that generates massive views. The important lesson for leaders is to understand the virtuous cycle of engagement and how to create multiple levels of engagement. Some consumers are casual buyers, while others are dedicated to the brand. The Labubu blind box and gamified experience creates separate categories of dedicated collectors, traders, and community members who help others in their quest to find a Labubu. This in turn transforms individual shopping into collaborative experiences. Marketers and leaders have long grappled with how to encourage community participation, leaderboards that foster friendly competition, and exclusive access levels that members can unlock together. PopMart is a great example of a positive feedback loop where increased customer interaction leads to strengthening community participation. The layering of engagement types is also a pointer to leaders that they should think beyond individual transactions and consider how their products can facilitate social connections, shared experiences, and user-generated content. Crowdsourcing SPAIN - 2022/11/29: In this photo illustration, the Reddit social media App seen displayed on a ... More smartphone. (Photo Illustration by Davide Bonaldo/SOPA Images/LightRocket via Getty Images) Though these collectibles Initially acquired popularity through influencers on TikTok, the hype is also sustained by the communities of users that help each other discover where to buy Labubus. This is an important lesson to leaders about how online communities can provide emotional support and connection. Increasingly, people turn to platforms like Reddit, YouTube, Twitter, Instagram, etc. for advice about almost every aspect of life. Labubu collecting has spawned online communities where people share hauls, trade items, and discuss strategies. These communities create belonging and shared identity around the collecting activity, making it more engaging than solitary consumption. The rarity system also enables a robust trading ecosystem. Collectors engage in complex exchanges, negotiations, and marketplace activities that feel game-like. Hunting for deals or trading duplicates adds strategic elements beyond simple purchasing. Labubu demonstrates Reddit's unique power as a platform for creating sustained communities of users. On the Reddit community r/Labubu — which has 92,000 members — fans not only share photos of their collections, but they also trade tips and tricks about how to snag the elusive dolls for themselves. Three Lessons for Leaders Labubu's success in leveraging brainrot marketing, crowdsourcing and gamification offers three lessons for leaders:
Yahoo
14 hours ago
- Yahoo
Christie Brinkley Went to Paris to Heal From a Breakup — & Accidentally Became a Supermodel
Christie Brinkley didn't move to Paris to chase fame. She moved there to cry over a cheating ex. At 18, fresh off a breakup and done with L.A. heartbreak, she packed up and enrolled in a French art school, hoping that a change of scenery — and maybe a baguette or two — would help her forget. 'I have always wanted to try to do as many things as possible,' she told The Sydney Morning Herald in a lengthy new profile. And back then, that meant starting over somewhere beautiful. More from SheKnows Why Christie Brinkley Refuses To Change Her Dating Standards at 71 While she was in Paris, things started to look up. She fell in love with Jean-François Allaux, a French artist who would become her first husband. But then he got drafted into the military, and Brinkley — newly heartbroken for the second time — adopted a puppy named Bianca to keep her company. Bianca, it turns out, would be the one to change everything. In the spring of 1974, the puppy got sick. Brinkley left her apartment to call a vet and, while looking down at Bianca curled up in her bag, accidentally walked into a man in a faded green US Army jacket. He had a camera around his neck. 'If you're not a model, you should be,' he told her. 'You could earn a lot of money.' When he asked her name, she said, 'Christie Brinkley.' That chance run-in kicked off what Brinkley later called a 'succession of go-sees, shoots, commercials and covers.' Within months, she was on 11 magazine covers 'all published about the same time,' including Mademoiselle, Cosmopolitan, Redbook, Vogue France, and Harper's Bazaar. She would go on to become the first person to land three consecutive Sports Illustrated swimsuit covers and lock down a 25-year contract with CoverGirl — one of the longest modeling deals in history. So yes: a cheating boyfriend. A sad Paris chapter. A sick dog. And then — superstardom. The identity of the boyfriend who started it all? Still a mystery. Brinkley has never named him, and the Herald doesn't drop any clues. But we owe that man a thank you (and maybe a mild curse), because his bad decisions launched a modeling career that reshaped beauty standards for decades. Now 71, Brinkley runs her own wine label, Bellissima, and fashion line, TWRHLL. She's weathered divorce, trauma, public scrutiny — and still keeps showing up with a sense of humor and a mission. 'I have always wanted to try to do as many things as possible. Have all these different experiences and fill up my life with adventures,' she told the Herald. Safe to say: she understood the of SheKnows Everything We Know About Carolyn Bessette's Life Before JFK JR 29 Times Gisele Bündchen's Red Carpet Fashion Proved She's the Ultimate Supermodel 68 Celebrities Who Share a Famous Ex Solve the daily Crossword
Yahoo
20 hours ago
- Yahoo
Johnny Depp Breaks His Silence on Being 'Cancelled' After Amber Heard Trial
Actor Johnny Depp has had a tumultuous few years marked by lawsuits and negative headlines following potentially career-ending allegations made by his ex-wife, Amber Heard. Now, he is making his return to Hollywood as a director and speaking quite candidly about the allegations. Depp faced allegations of sexual violence and domestic violence from Heard, who made the claims in a Washington Post opinion article. Depp fought against the allegations, ultimately winning a defamation suit against Heard in 2022. The whole ordeal threatened his entire career as he was dropped from a star role in the Harry Potter spin-off film series "Fantastic Beasts: The Secrets of Dumbledore," and found himself quickly "shunned" by Hollywood, in his own words. "I was shunned, dumped, booted, deep-sixed, cancelled – however you want to define it," Depp said according to The Express Tribune. Depp fought against the accusations in what turned out to be a messy legal battle that saw both sides airing some rather personal and intimate details publicly. But it doesn't sound like Depp regrets engaging in the court battle. 'I fought it because had I not, then I wouldn't have been me,' Depp said. Now, Depp is returning to Hollywood as a director on his new project, Modigliani: Three Days on the Wing of Madness, marking his first time directing since 1997. The film follows the life of Italian artist Amedeo Modigliani and is set in WWI-era Paris and features Riccardo Scamarcio in the lead and Al Pacino in a supporting role. It's been a tumultuous few years for Depp, but it sounds like he's glad to come out the other side – even if he does wish that he never had to go through it in the first place. 'Would I rather not have gone through that? Of course,' he says. 'But I learned more than I ever dreamed I could.' Johnny Depp Breaks His Silence on Being 'Cancelled' After Amber Heard Trial first appeared on Men's Journal on Jul 15, 2025 Solve the daily Crossword