World's first Barbie Cafe outside the US opens in Melbourne for limited time
Australia has become home to the first ever Malibu Barbie Cafe outside the United States, but the venue is only here to stay for a limited time.
Melbourne's Chadstone Shopping Centre is hosting the venue, which is expected to remain open until next summer.
'Only at Chadstone for a limited time, this two-storey pink paradise brings Barbie's world to life – with retro glam, all-day dining, dreamy desserts, signature cocktails at the Ken Kabana, exclusive merch, insta-worthy photo ops and a groovy skate rink,' a spokesman from Malibu Barbie Cafe said.
Mattel Asia-Pacific managing director Paul Faulkner said the time had come for Barbie to re-enter the national consciousness.
'Fans responded so well to the Barbie Movie back in 2023 that we thought it was time to give them another dose of Barbie,' he told 7News.
'We're really looking forward to bringing Barbie in a new way to consumers, not just through the toy but through immersive experiences,' he said.
'Barbie is 65 years old, and for a brand to resonate like that for so long with so many different demographics, it's really incredible.'
Mushroom Group Marketing Manager Brii Jamieson called the cafe a 'labour of love'.
'As you can see, it's come to life in the most amazing way.'
Prior to establishing itself in Melbourne, the Malibu Barbie cafe has popped up in cities across the United States including New York, San Diego, Miami, Chicago, Houston and Austin.
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