Holidaygoers swear swimsuit 'fits like a glove' and 'hides back fat'
The best-selling swimming costume has medium coverage, a scoop neck silhouette and adjustable straps - six hues available
Kim Kardashian's Skims brand is most notable for its shapewear, but it also designs swimsuits, including a one-piece with hundreds of reviews and ratings. The Signature Scoop Neck One Piece has been described by holiday-goers as 'fitting like a glove' and covering certain parts of the body that some shoppers feel conscious about, such as the back and tummy area.
Priced at £96, it is at the higher end of most consumers' budgets for a swimming costume. However, it's a good option for fashion fans who are hoping to invest in a one-piece that will last them for some years.
The Signature Scoop Neck One Piece comes in several sizes, starting from XXXS up to XXXL. There are six colours available, including black, blue, orange, egret crocodile print, champagne tiger print, and dune crocodile print - size availability varies depending on which hue buyers choose.
Kim's Signature Scoop Neck One Piece One has an overall customer satisfaction rating of 4.6, based on 468 reviews. One shopper said they were 'apprehensive' about buying the swimming costume but were 'suitably impressed' afterwards.
They went on to say: "I ordered it on Saturday and received it by Tuesday. I tried it on, and it fit like a glove! It takes a little stretching, and it does not have nip covers, so wear it at the right time and place. I have a little belly, but it helped hide some of it, and it sits quite high on the hip, giving a sexy leg exposure. Wore it in Mexico. Don't recommend beach volleyball in it! I got a medium."
A second purchaser rated it three stars, as they didn't like the material: "A little too shear, no boob support area but fits really cute probably shouldn't get in white."
Another shopper described the swimsuit as 'super flattering', before adding: "The way the fits is perfect to hide my roll of backfat. I'm always self-conscious of. This fit is a home run!"
An additional customer added: "I'm very happy with my purchase, and it was a bonus being on sale! The way the suit snatches your body, it gives you more confidence wearing a bathing suit in public."
Alternative swimsuits are available on the high street, including this tummy-control option from Next (£29). The shape-enhancing swimsuit is made from a firm-support material, has thick straps, and has a deep neckline. Choose from sizes 6-26.
For colourful printed options, look to New Look where this pink and orange ombre one-piece is on sale for £30.99. Shaped with a V-neckline, it has adjustable side seams and ruched sides. Choose from sizes 6-18.
Back to the reviews for the Skims swimsuit, another customer said: "This was such an amazing swimsuit! It fits perfectly and shapes your body. I loved this outfit - it hugged my figure so well."
An additional buyer added: "I love these suits. I need to get in line faster so I can get more colours!" Another concludes: "I love these suits. I need to get in line faster so I can get more colours!"
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Since she was a teenager, Forrest has lived with 'the assumption that having big breasts means being messy, being sexually wild, having no emotional volume control. I have had to learn to separate my own identity from what other people read on to my body.' It's Messy: On Boys, Boobs and Badass Women is the title of Amanda de Cadenet's memoir, in which she writes about developing into 'the teenage girl whose body made grown women uncomfortable and men salivate', recalling the destabilising experience of having a body that brought her overnight success – she was a presenter on The Word at 18 – while simultaneously somehow making her the butt of every joke. If the length of our skirts speaks to the stock market – short hemlines in boom times, long when things are bad – breasts are political. Thirty years after the French Revolution, Eugène Delacroix painted Liberty Leading the People with a lifesize, bare-breasted Liberty hoisting the French flag, leading her people to freedom. A century and a half later, women burning their bras at the 1968 protest against the Miss America pageant became one of the defining images of the feminist movement – never mind the fact that it never happened. (Protesters threw copies of Playboy, and some bras, in a trash can, but starting a fire on a sidewalk was illegal.) Intriguingly, decades when big breasts are in fashion seem to coincide with times of regression for women. Think about it. The 1920s: flat-chested flapper dresses and emancipation. The 1950s: Jayne Mansfield and women being pushed away from the workplace and back into the home. The 1970s: lean torsos under T-shirts, and the women's liberation movement. Sarah Shotton started out as an assistant in Agent Provocateur's raunchy flagship store in Soho, London, in 1999, when she was 24, and rose to become creative director of the lingerie brand in 2010. Her 15 years in charge have seen Agent Provocateur rocked by the changing tides of sexual politics. In 2017, the year #MeToo hit the headlines, the company went into administration, before finding a new distributor. Shotton says, 'I have always loved sexy bras, and it's what we are known for. But there was a time when it felt like that wasn't OK. Soon after #MeToo, we had a campaign lined up to shoot and the phone started ringing with all the agents of the women who were supposed to be in it, pulling their clients out, saying they didn't want to be seen in that way.' But the brand's revenues have doubled in the past three years. 'Last year we shot a film with Abbey Clancy and Peter Crouch, where she's in really sexy lingerie and he's playing pool. I remember saying, 'This is either going to go down like a ton of bricks or people are going to love it.'' It seems as if they loved it: the company's sales are expected to hit £50m this year. 'I think a younger generation now want what we had in the 1990s and 2000s,' Shotton says, 'because it looks like we had more fun. My generation of women had childhood on our BMX bikes, then when we were in our 20s, your job finished when you left the office and you could go out drinking all night if you wanted to. I think we really did have more fun. Life just didn't feel as complicated as it does now.' The bestselling bras, she says, are currently 'anything plunging and push-up. Racy stuff. Our Nikita satin bra, which is like a shelf for your boobs and only just covers your nipples.' Sign up to Inside Saturday The only way to get a look behind the scenes of the Saturday magazine. Sign up to get the inside story from our top writers as well as all the must-read articles and columns, delivered to your inbox every weekend. after newsletter promotion The legacy of the 1990s, when feminism and raunch became bedfellows, has left the world confused about breasts. Before that, the lines were pretty simple – the flappers throwing off their corsets, the feminists protesting over Page 3. But Liz Goldwyn, film-maker and sociologist (and granddaughter of Samuel Goldwyn Jr), whose first job was in a Planned Parenthood clinic and who collects vintage lingerie, doesn't fit neatly into any of the old categories. 'Third-wave feminists like myself grew up in the riot grrrl and burlesque days, where we embraced corsets and kink along with liberation and protest,' she says. Goldwyn collects, loves and wears vintage lingerie, while abhorring Spanx. 'I would rather go to the dentist than wear shapewear, but I find nothing more satisfying than to colour-coordinate my lingerie drawers.' Wearing a corset, she says, 'makes me breathe with more presence'. Breasts have always been about money and class as well as sex and gender. The Tudor gentlewomen who wore dresses cut to expose their small, pert breasts were proudly indicating they had the means to afford a wet nurse. Sánchez's inauguration outfit – tiny white Alexander McQueen trouser suit, lots of gravity-defying cleavage – 'taps into the fact that people who are that wealthy can have the impossible,' Forrest says. 'It is pretty difficult to have a super-slim body and big breasts. Her body is a physical manifestation of something much bigger, which is the hyper-wealthy living in a different reality to the rest of us. The planet might be doomed, but they can go to space. It's a 'fuck you' marker of luxury and arrogance.' The vibe, Goldwyn agrees, 'is very dystopian 1980s Dynasty meets 'let them eat cake'. I would never disparage another woman's body, but I have no problem disparaging her principles … in claiming to stand for women's empowerment, yet attending an inauguration for an administration that has rolled back reproductive freedoms.' Surgery – the blunt fact of boobs being a thing you can buy – has crystallised the idea of breasts as femininity's biggest commercial hit. (They are at times referred to, after all, as prize assets.) The primitive – survival of the fittest, in the thirsty sense of the word – is now turbocharged by enlargement is the most popular cosmetic surgery in the UK, with 5,202 procedures carried out in 2024, according to the British Association of Aesthetic Plastic Surgeons. When Jacqueline Sanchez Taylor interviewed women in 2010 about their experiences of breast augmentation for her research into the sociology of cosmetic surgery, 'a lot of young women told me they were doing it for status'. Not to show off, but to show 'they had made it. They felt they were being good citizens: going out there and making money, but also wanting to play the part of being feminine.' Breasts, Sanchez Taylor says, 'say everything about who a woman is: about femininity and fertility, class and age.' They are at the centre of the industrial complex that has grown up around female beauty. 'I remember sitting in a consultation with a woman and her surgeon, and him saying cheerfully, 'Oh yes, you've got fried egg breasts. But we can fix that.'' Fake is no longer scandalous or transgressive. The vocabulary of plastic surgery has been gentled and mainstreamed to become the more palatable cosmetic surgery. The older women of the Kardashian family have been coy about having had work, but 27-year-old Kylie Jenner recently shared on social media the details of her breast surgery – down to the implant size, placement and name of surgeon. Unreal is here to stay, and the new battle line is between perfection and imperfection. The generation growing up now, who have never seen a celebrity portrait that wasn't retouched, have never used a camera that doesn't have filters, take 20 selfies and delete 19 of them, have an intolerance of imperfection. To put it bluntly: normal looks weird to them. So it seems natural – even if it isn't really natural – that celebrity boobs are getting bigger even as celebrity bodies are getting smaller. 'We are in a really weird place with the body, particularly in America,' says Emma McClendon, assistant professor of fashion studies at St John's University in New York, who in 2017 curated the New York exhibition The Body: Fashion and Physique. 'What we are seeing now is definitely not about the bigger body. It is a very controlled mode of curviness, which emphasises a tiny waist.' (Very 1950s coded, again.) 'GLP-1 weight-loss drugs are having a cultural impact on all of us, whether or not you or people you know are on them,' McClendon says. 'The incredible shrinking of the celebrity body that is happening in America is creating this idea that your body is endlessly fixable and tweakable.' Hairlines can be regrown, fat melted, wrinkles erased. For most of the past half-century, fashion has held out against boobs. With a few notable exceptions – Vivienne Westwood, rest her soul, adored a corset-hoisted embonpoint – modern designers have mostly ignored them. Karl Lagerfeld insisted his models should glissade, ballerina style, and disliked any curves that veered from his clean, elongated lines. And yet in the past 12 months, the bullet bra has come back. A star turn on the Miu Miu catwalk was presaged last year by a cameo in the video for Charli xcx's 360, worn by photographer and model Richie Shazam, and by influencer and singer Addison Rae, whose lilac velvet corset creamed into two striking Mr Whippy peaks at a Young Hollywood party last summer. To seal the revival, none other than the queen of fashion – Kate Moss – wore a bullet bra under her Donna Karan dress in a viral fashion shoot with Ray Winstone for a recent issue of Perfect magazine. Perhaps the bullet bra, which can be seen as weaponising the breast, is perfect for now. 'Fashion is the body, and clothes turn the body into a language,' McClendon says. The bullet bra is steeped in a time when 'domestic femininity was repackaged as glamour', Forrest says. 'A postwar era, coming back from scarcity and lack and hunger, when Sophia Loren was sold as a kind of delicious luxury truffle.' Goldwyn is a fan. 'A perfectly seamed bullet bra lifts my spirits (and my breasts) if I am in a foul mood,' she says. 'I hope we can reclaim it as symbolic of resistance, defiance and armour.' In the backstage scrum with reporters after she had made bullet bras the centrepiece of her Miu Miu catwalk show, Miuccia Prada said the collection was about 'femininity', then she corrected herself: 'No – femininities.' Prada has been using her clothes to articulate the complexities of living and performing femininity for decades, and this season it led her to the bullet bra. 'What do we need, in this difficult moment for women – to lift us up?' she laughed, gesturing upwards with her hands, surrounded by pointy-chested models. 'It's like a new fashion. I think the girls are excited.' Half a millennium after Leonardo da Vinci painted the Madonna Litta, his 1490 painting of the Virgin Mary baring her right breast to feed Christ, which now hangs in the State Hermitage Museum in St Petersburg, Russia, another Madonna found her breasts in the spotlight. In the late 1980s, Jean Paul Gaultier was experimenting with conical bras in his Paris shows. 'He took inspiration from his grandmother's structured undergarments,' says fashion historian Amber Butchart, 'and used them to herald self-liberation. I don't generally like the word empowering – it doesn't tend to mean much – but that was very much the idea.' In 1989, while Madonna was preparing for her 1990 Blond Ambition world tour, she phoned Gaultier and asked him to design the wardrobe. On the opening night, in Japan, Madonna tore off her black blazer to reveal that iconic baby-pink satin corset with conical cups. 'Do you believe in love? Well, I've got something to say about it,' she declared, before launching into Express Yourself. The silhouette, which could be seen all the way from the cheap seats, would end up scandalising the pope and costing the world's biggest female pop star a lucrative Pepsi deal. Boobs have always been good at capturing our attention, and they have it right now. Hello again, boys.
