Reimagining Indian Jewellery: The Rise of Small Brands
Small jewellery brands are playing a transformative role in the Indian market by embracing innovation, storytelling, and personalization. Unlike traditional jewellery houses, these emerging labels focus on creating pieces that reflect individuality and self-expression, tapping into the growing demand for unique, versatile, and meaningful designs. The rise of digital platforms, social media, and online retail has allowed these brands to reach wider audiences, particularly younger consumers who seek jewellery that resonates with their personal style and values. This shift is further amplified by the increasing popularity of trending jewellery types such as arm jewellery statement arm cuffs and bangles that have gone viral on social media alongside bold gold pieces, colorful gemstones, layered necklaces, and geometric designs. These trends reflect a blend of contemporary aesthetics with traditional Indian craftsmanship, appealing to fashion-forward buyers who want jewellery that is both striking and wearable.
Source: Technavio
A prime example of this movement is Quirksmith, founded by sisters Divya and Pragya Batra. With Divya's background as a NIFT gold medalist in jewellery design and Pragya's expertise in business, Quirksmith was launched in 2016 from a modest beginning at a Bangalore flea market. The brand quickly gained recognition for its poetic, conversation-starting silver jewellery that encourages wearers to 'wear your emotions.' Quirksmith's commitment to empowerment is evident in its workforce, where over sixty percent are women, and in its support for more than fifty artisans across India. Their designs blend traditional Indian elements with contemporary aesthetics, incorporating popular trends like statement arm jewellery, layered rings, and bold geometric shapes. By focusing on authenticity, craftsmanship, and community, Quirksmith has built a loyal following and set a benchmark for how small brands can thrive in a competitive landscape.
The success of brands like Quirksmith signals a broader shift in the Indian jewellery sector. New entrants are accelerating market growth by offering fresh perspectives, innovative designs, and competitive pricing, compelling established players to adapt and innovate. As consumers increasingly seek jewellery that tells a story and aligns with their values, small brands are not only capturing market share but also redefining what jewellery means in India. They are turning accessories into powerful symbols of identity, empowerment, and creativity, ensuring that the future of Indian jewellery is as dynamic and diverse as the country itself. The rise of trending pieces such as arm jewellery, bold gold, colorful gemstones, and layered styles highlights how these brands are blending tradition with modern trends to meet evolving consumer tastes.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mint
26 minutes ago
- Mint
Jio-Blackrock will expand Indian stock market, but not a threat to first-generation founders, says Zerodhas Nitin Kamath
ANI Updated 3 Jul 2025, 11:04 AM IST New Delhi [India], : If any company can expand the current market, it is Jio-Blackrock with its huge distribution network, but it will not be a threat to first generation founders noted online brokerage platform Zerodha's Chief Executive Officer , Nithin Kamath, on the social media platform 'X'.Nithin Kamath via his post on 'X' expressed optimism regarding the same. He said, "Many people asked me about Jio-BlackRock getting a stockbroking license. Firstly, this is great news." Kamath further added that, "If anyone can expand the markets beyond the top 10 crore Indians, it's probably Jio with all its distribution might."However, he also raised concerns about the expansion of the Indian stock market. "The biggest issue for the Indian markets is a lack of breadth in participation. We're largely limited to the top 10 crore Indians," he also shared his opinion on what his thoughts are on broking. He believes that Zerodha is not something which is following 'vanity metrics' and the principle online brokerage platform is to 'stay to stay profitable.' "At the heart of our philosophy is to always do the right thing for customers," Nithin Kamath said. Kamath also emphasised that Zerodha's strategy is not to pressure consumers to trade and to make sure that there are no obtrusive notifications, dark patterns, etc., adding that customers who trade less have a better chance of long-term success. However, Nithin Kamath also reflected on the role of other financial services businesses in the sector, who are constantly seeking to grow their business at any cost. "And yeah, I still feel our real competition is going to be more from first-generation founders who are running, breathing, and always thinking about broking. I somehow don't feel it will really come from incumbents. This is not a business where having deep pockets means you have a large moat," said Nithin Kamath. This article was generated from an automated news agency feed without modifications to text.
Mint
27 minutes ago
- Mint
For India's CFOs and Founders, Odoo ERP Event in Gandhinagar Could Be a Strategic Advantage
Gandhinagar (Gujarat) [India], July 3: Running a business today is about more than top-line growth. It's about staying compliant, reducing operational drag, and making decisions based on accurate, real-time data. Yet many Indian companies still depend on disconnected tools, manual workflows, and outdated systems. Odoo Community Days 2025, taking place on 13 and 14 August at the Mahatma Mandir Convention Centre, Gandhinagar, aims to shift this conversation toward smarter, unified business management. Whether you're a CFO, founder, or systems head, the event presents a live working model of how integrated platforms can replace patchwork processes. Odoo, used by over 12+ million businesses globally, brings together accounting, HR, CRM, inventory, and operations into one flexible, open-source suite. Live demos on automating GST filings, ledger reconciliations, and department-level reporting Insights on migrating from legacy systems like Tally or SAP to a unified workflow No-code tools to build approval flows, dashboards, and real-time reports Practical examples from retail, manufacturing, services, and logistics companies This isn't a promotional product showcase. It's a problem-solving environment focused on real business outcomes. Smart Classes by certified Odoo consultants A partner-led exhibition of plug-and-play industry solutions Technical deep-dives for developers and ERP implementers A keynote by Fabien Pinckaers, CEO and Founder of Odoo, on building systems that scale with the needs of Indian enterprises The focus remains on practical implementation, not abstract strategy. Compliance requirements are rising. Operational delays are expensive. And spreadsheets are no longer enough. Odoo Community Days 2025 gives decision-makers the opportunity to evaluate how to upgrade without disruption and how to make business tools a driver of clarity and control. Event Details Odoo Community Days 2025 13–14 August 2025 Mahatma Mandir Convention Centre, Gandhinagar More information: About Odoo Odoo is a global open-source business management platform used by over 12+ million users across 120 countries. Learn more at Note to readers: This article is part of Mint's paid consumer connect Initiative. Mint assumes no editorial involvement or responsibility for errors, omissions, or content accuracy. Want to get your story featured as above? click here!
&w=3840&q=100)
Business Standard
27 minutes ago
- Business Standard
Bosch shares rally 5% to hit 6-month high; regains ₹1 trillion market cap
Bosch Limited share price: Share price of Bosch Ltd. hit a six-month high of ₹33,999, as they rallied 5 per cent on the BSE in Thursday's intra-day on expectation of improvement in demand outlook. The company regained the market capitalisation of ₹1 trillion. The stock price of the auto ancillary company is trading at its highest level since January 6, 2025. It had hit a 52-week high of ₹39,052 on October 9, 2024. The stock recovered 31 per cent from its 52-week low level of ₹25,938.20, which it had touched on April 7, 2025. At 11:49 AM; with market cap of ₹1 trillion, Bosch was trading 4.5 per cent higher at ₹33,925 on the BSE, the exchange data shows. Track LIVE Stock Market Updates Bosch outlook With India's heightened focus on infrastructure development, Bosch is well-placed to capitalize on the substantial growth opportunities. Meanwhile, according to media sources, the Indian government has approved a new mandate requiring all new two-wheelers -- scooters, motorcycles, and bikes -- to be equipped with anti-lock braking systems (ABS), regardless of engine capacity, starting January 1, 2026. This regulation extends the current requirement, which applied only to models 125cc and above, to the entire two-wheeler segment. The move aims to significantly reduce road accidents and fatalities, particularly head injuries, as two-wheelers account for a significant portion of both accidents and deaths on Indian roads. Continuing the company's aim to elevate motorcycle safety, Bosch said that the company introduced MSC - Motorcycle Stability Control for the Indian market reaching a wider group of motorcyclists. According to ICICI Securities, this will provide new opportunity for the ancillary space with annual opportunity size pegged at ₹3,000-₹6,000 crore with major beneficiaries being Bosch and Endurance Technologies among others. Bosch's the NOx sensor line at Bidadi is likely to scale up to 2.1 million sensors by 2027. The company has indicated that this production line is made in India for global requirements as well. However, the company has not applied for a PLI incentive for this product. Exports remain a high-priority business for Bosch in India. It continues to export spark plugs and injectors. With the new NOx line ramping up, the company would start exporting these sensors in due course. While there are multiple global headwinds currently, management expects exports to grow in FY26, Motilal Oswal Financial Services said in the Q4 result update. Sector outlook Government initiatives to address the consumption slowdown by improving disposable income through a reduction in income-tax rates, aggressive interest rate cuts and a favourable monsoon outlook augur well for demand recovery around the festive season quarter of Q2FY26F. Analysts at InCred Equities expect sales volume growth to improve by 240 basis points (Bps) year-on-year (Y-o-Y) to 9.5 per cent for the overall automobile sector, aided by cars & commercial vehicles (CVs), as their demand is most sensitive to interest rate cuts. The Pay Commission benefits to government employees in FY27 to aid in building up this momentum. The 2W demand momentum can be sustained, if not hindered by unfavourable policy moves. About the Bosch Group The Bosch Group is a leading supplier of software, technology and services in the areas of mobility solutions, industrial technology, consumer goods, and energy & building technology. The Group boasts its largest development centre outside of Germany in India, which offers comprehensive engineering and technology solutions.
