73 screens in Abu Dhabi urge motorists to pay traffic fines early, get 35% discount
This campaign brings valuable information directly to motorists through visual displays on 73 Adnoc petrol station screens across Abu Dhabi, Al Ain, and the Al Dhafra region and has been rolled out in collaboration with Adnoc Distribution and Pixus,
Pay fines early, save money
For drivers, the biggest advantage of the campaign is the opportunity to save money. If motorists pay traffic fines within 60 days, they receive a 35 per cent discount.
Even if they miss that window, they can still benefit from a 25 per cent discount if they settle the fine within one year of the violation date. These discounts apply to most violations, excluding only those classified as dangerous.
This gives motorists a clear incentive to act early, avoid accumulating penalties, and manage their legal obligations in a flexible, budget-friendly way.
Easy, flexible payment options
Abu Dhabi Police has also made paying fines easier. Through digital platforms, debit options, and even instalment plans, drivers now have access to smart and convenient payment channels that work around their schedules.
This not only reduces the stress of handling fines but also supports a smoother, more efficient system for everyone.
Technology used in the campaign
The awareness campaign uses modern, on-the-ground media to reach drivers directly. By broadcasting the message on Adnoc station screens, places motorists already visit, the police ensure that more people learn about the initiative and take advantage of the benefits it offers.
The initiative also encourages responsible driving. By making it easier and more affordable to clear fines, it motivates drivers to stay on the right side of the law, contributing to fewer repeat offenses and safer roads for all.
Colonel Mahmoud Youssef Al Balushi of the Abu Dhabi Police emphasised that the campaign is part of a broader mission to raise public satisfaction by offering efficient, accessible services that lighten the financial burden on drivers.
Similarly, Colonel Dr Eng Muslim Mohamed Al Janibi noted that the campaign is about educating the public, not just about the discounts, but also about the multiple ways they can settle fines quickly and easily.
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