Seafolly to open first US flagship store in Corona del Mar
Located at 932 Avocado Avenue, the new boutique is expected to bring Seafolly's signature Australian beach lifestyle to the heart of Southern California.
The location was a natural fit for Seafolly, offering a blend of golden beaches, a vibrant coastal spirit, and proximity to high-end shopping. Nestled among luxury boutiques and steps from some of California's most beautiful beaches, Corona del Mar Plaza offers a prime setting that aligns seamlessly with the brand's commitment to quality swimwear and beach lifestyle pieces.
'Expanding into the U.S. is a natural progression for Seafolly as we aim to bring our iconic Australian beach lifestyle to a global audience,' said Brendan Santamaria, CEO of Seafolly.
'Opening our flagship store in Corona del Mar marks a significant milestone for us and presents an exciting opportunity to connect with new and existing customers who share our passion for coastal living, effortless style, and premium swimwear. We look forward to becoming a part of the Corona del Mar community.'
Founded in 1975, Seafolly currently has an established retail presence across Australia and Singapore, as well as a footprint in U.S. boutiques and major retailers such as Everything But Water, Revolve, and Nordstrom.
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