Palms Sports secures $10.9mn multi-martial arts training contract
The Abu Dhabi-based sports management company, which is the world's largest Jiu-Jitsu training provider and a subsidiary of International Holding Company, will design the programme to enhance the physical abilities and fitness levels, discipline, and overall well-being of the entity's employees.
The partnership reflects Palms Sports' ongoing commitment to promoting martial arts as a key component of a healthy and active lifestyle, while also reinforcing the UAE's vision for physical excellence and preparedness across various sectors.
Fouad Darwish, CEO of Palms Sports, commented: 'This contract reaffirms our position as the trusted partner in providing elite martial arts training programs.
'We are proud to work alongside this esteemed federal entity to equip its employees with essential skills that foster resilience, discipline, and peak performance. Through this collaboration, Palms Sports continues to drive the positive impact of martial arts beyond competition – bringing its benefits into professional environments and daily life.'
As part of the agreement, Palms Sports will deploy expert instructors specialising in various martial arts disciplines to ensure tailored training that meets the specific needs of the government entity's workforce.
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