logo
That's a lot of scratch: More pet owners spring for insurance as vet costs climb

That's a lot of scratch: More pet owners spring for insurance as vet costs climb

NBC News09-07-2025
Wilson was always 'an expensive cat,' Jenn Thoman said. 'He was just one big pre-existing condition.'
Thoman, of the Philadelphia area, wound up going into debt for Wilson. Two of his health scares over the last few years left Thoman with around $14,000 in vet bills, which she paid with $3,500 from her savings and the rest with a pet wellness credit card. She still has $8,000 to pay off.
She has since purchased pet insurance for Archie, the rescue dog she adopted in 2023, determined to avoid a repeat of her financial gauntlet with Wilson.
'I don't want to have to worry about it, and the insurance really makes it so that I don't,' Thoman said.
Most pet owners don't insure their animals. Of the nearly 90 million dogs and almost 74 million cats in the United States, both species' insured rates remain in the single digits, the North American Pet Health Insurance Association (NAPHIA) estimates. But the market is expanding rapidly, with consumer spending on the policies having grown by at least 20% each year since 2020 to hit more than $4.7 billion last year, according to the trade group.
The growth of pet insurance coincides with a steep run-up in the costs of pet services — from grooming and kenneling to veterinary visits — relative to goods like food, leashes and toys. Prices for the latter are up 22% since 2019, while the former have surged 42%, Bank of America Institute researchers noted in May.
The inflation gap points to lopsided demand as pet owners prioritize their animals' health, said Taylor Bowley, a Bank of America Institute economist.
'Maybe you're not going to that premium, upper-line specialty pet store, and while you're at the grocery store, you're picking up a more 'value' brand,' she said. Vet visits, on the other hand, feel like more of a necessity for many consumers, who simply pay whatever they're billed.
While vet costs are rising, the pace of price hikes for other types of pet services is hotter, leading Bowley and her colleagues to speculate that pet insurance is helping keep vet prices in check. Yet policyholders regularly run up against the limits of their coverage. As with many human health insurance plans, pet policies typically cover accidents and illness. But in a crucial difference, most pet plans don't cover pre-existing conditions, well visits or dental care.
That has kept many pet owners on the sidelines. There's no shortage of online debate over the relative worth of pet insurance, with consumers routinely trading notes on Reddit and elsewhere about rising premium costs, unexpected cancellations and other common shortcomings.
Thoman said she's happy with Archie's policy from Trupanion, which charges her about $50 in monthly premiums. She hasn't bought insurance for her 14-year-old cat, Swayze, however, since his existing medical conditions wouldn't be covered.
For Dallas-area dog owner Jeanine Galusha, pet insurance offers peace of mind when her three Belgian Malinois compete in dog sports, which can be 'pretty hard on their joints.'
'I know that if something goes sideways, if we tear an ACL or something happens, they can get fixed up and we can see specialists,' she said.
Laura Bainbridge, senior vice president of corporate communications at Trupanion, said the industry has taken off since the pandemic, when pet adoptions surged. As homebound consumers spent more time with their animals, many began to 'view their pets as part of their family,' she said. 'They want to be able to take care of them as they would any family member, and so they're willing to spend to ensure that their pet has a high access to care.'
Pet insurance costs have increased, with popular 'accident and illness' coverage premiums averaging about $62 per month for dogs (up 27% from 2019 to 2024) and $32 monthly for cats (up 10%), according to NAPHIA. But since 2019, premiums have risen more slowly than prices in the broader pet services sector, the Bank of America analysts found. Indeed, industry experts continue to anticipate more pet owners will decide the policies are worth springing for in the years ahead.
'I don't expect plateauing,' said Yael Cohen, general manager of pet insurance at the insurance firm Lemonade. 'You'll see more customers, and you'll see more competitors, and you'll see established competitors gaining more market share.'
General insurance companies like Liberty Mutual, which began offering pet insurance in 2017, and Lemonade, which launched its pet insurance in 2020, have entered the sector, battling for market share with boutique, pet-focused firms like Healthy Paws and Trupanion, now America's largest pet insurer.
The rising demand has also drawn private equity firms to invest in pet insurance carriers. The conglomerate JAB Holding Co., for one, owns more than 20 pet insurance providers, including Pets Best, Spot and Pumpkin. (A spokesperson for JAB didn't respond to a request for comment.)
There's a risk that 'excessive market power' among a few pet insurance operators could limit options and raise prices for consumers, said Matt MacLachlan, a veterinary economist at Cornell University. But private equity's presence in the sector can also increase efficiency, benefiting policyholders, he said.
Whatever their downsides, many policies can help pet owners 'disconnect their decision-making from the financial considerations' of expensive vet care, MacLachlan said. As with other forms of coverage, he said, 'you don't want to be in a situation where you really need that insurance and don't have it.'
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Government wants to put spinning skyscapers next door to Welsh 'paradise'
Government wants to put spinning skyscapers next door to Welsh 'paradise'

North Wales Live

time13 hours ago

  • North Wales Live

Government wants to put spinning skyscapers next door to Welsh 'paradise'

A sign on the outskirts of Abergorlech proudly proclaims its status as Carmarthenshire's best kept village for four years between 1964 and 1970, a period when coal was the primary source of electricity in the UK. Nestled by Brechfa Forest, Abergorlech remains picturesque - local resident Patrick Brotherton even describes it as "a paradise". However, the landscape of electricity generation is shifting, echoing Bob Dylan's 1964 anthem 'The Times They Are A-Changin''. A proposed map for the new Glyn Cothi wind farm shows most of the turbines situated in the central and eastern parts of the Welsh Government-owned woodland, located in the hills above Abergorlech. Another wind farm, Alltwalis, already exists west of Brechfa Forest. Trydan Gwyrdd Cymru unveiled plans in early July for three state-backed wind farms in Wales. Opinions on the Glyn Cothi project among residents of Abergorlech and nearby Brechfa are divided, reports Wales Online. The Reverend Canon Delyth Wilson, of Abergorlech, said: "We seem to be bombarded in this beautiful part of Wales by these turbines. I am keen that we are more sustainable, but these things are going to be really high. I don't think that we will see them, but I don't know if we will hear them. "And how are they are they going to get them here on these tiny roads? That is perhaps my main concern." Trydan Gwyrdd Cymru is proposing to run a wire from the wind farm on wooden poles to a new substation planned near Llandyfaelog, between Carmarthen and Kidwelly, and Mrs Wilson wondered if the route would follow the Cothi Valley. "The Cothi Valley is a gem," she said. When Trydan Gwyrdd Cymru was launched last summer, Economy Secretary Jeremy Miles said it would generate significant returns for people in Wales - energy projects have often led to profits going to foreign companies. Richard Evans, chief executive of Trydan Gwyrdd Cymru, said the renewable sector would need to "visibly embed benefits into local communities". Wind farms have community benefit schemes which parcel out grants to local projects. According to Mrs Wilson, the existing Brechfa wind farm has "thrown money at Brechfa but not us" and that, in her view, subsidising local residents' electricity bills would make more sense as a benefit. The 72-year-old also said she had tried to install solar panels on her home but hadn't been able to because she lived in a designated conservation area. "Now they're going to have these turbines behind us," she said. Her husband, Paul, said he had never really noticed the turbines already in place in Brechfa Forest. Referring to the Glyn Cothi wind farm proposal, he said: "As long as they are reasonably out of sight then I would not mind them at all. If we are going to have them, I think it's only reasonable that we could benefit from them. I think everybody would say that." A few doors down, Mr Brotherton said he didn't know that much about the project, but added that "a few people are really up in arms about it". He said Abergorlech was "a paradise", so would he be upset if the wind farm was built? "I don't think so," he said. "It's the future. And would it make a difference if we did complain? I believe it's definitely going to happen - I've been in this world long enough." In Brechfa, four miles to the south west, Mari Mitchell said siting concrete foundations, tracks and turbines in a woodland ran counter to the Welsh Government's National Forest for Wales plan, which aims to develop a network of woodlands the length and breadth of the county. In her view it also jarred with requirements for farmers to have tree cover on 10% of their land as part of a subsidy scheme - a move which sparked protests and changes to the scheme that's now due to launch in 2026. Mrs Mitchell said she did not oppose wind turbines in general but was worried about their impact on wildlife and what she claimed was ancient woodland in the area of Brechfa Forest where the Glyn Cothi turbines were proposed. "We are leaving a legacy to future generations of vast concrete foundations and carbon fibre blades which can't be recycled," she said. Trydan Gwyrdd Cymru said there weren't any ancient trees in Brechfa Forest, and that planning permission for wind farms included details on how they would be decommissioned. It said foundations tended to be left in situ as excavating them could be more harmful and that many elements of a wind farm could be recycled or reused. Mrs Mitchell maintained there were "hard woods" towards the east of the forest. Jillie Gardiner said she moved to Brechfa 24 years ago because of the open access land and opportunities for horse riding. She has two horses and a pony, and also used grants to develop a bunkhouse for visitors. She felt the Glyn Cothi plan would undermine decades of work to build up the Brechfa Forest's tourist appeal and, based on feedback from visitors locally, put them off from coming. Any loss of open access would be a major concern for her. "This is a case of a wind farm being sited in the wrong location," she said. "If it was put on private land, that's completely different." According to Trydan Gwyrdd Cymru, there was no conclusive evidence to indicate that wind farms had an adverse impact on tourism, and that should the Glyn Cothi project proceed it would enhance access for walkers, runners, cyclists and horse riding. Sarah Eyles, who lives in Llanfihangel-ar-Arth, north-west of the Brechfa Forest, said she objected to the scale of projects known as developments of national significance like Glyn Cothi and claimed people had very little say in them. She said she could see the Alltwalis wind turbines from her home and that the ones planned at Glyn Cothi would be considerably higher. "They're completely out of proportion to the area," she said. "People will see them from a very, very long way - they will dominate the landscape." Ms Eyles was also worried about noise made by turbines, light disturbance known as flicker, impact on habit, biodiversity and tourism, and the potential outsourcing of jobs to deliver the Glyn Cothi wind farm. "For all these reasons it's a very bad idea," she said. For her, developing what would be more expensive wind-generating capacity offshore would be a worthwhile trade-off. Trydan Gwyrdd Cymru said the proposed wind farm aimed to strike the right balance between optimising electricity generation, which larger turbines did, and being sensitive to the local environment. Modern turbines of 200 metres-plus could generate significant amounts of power, it said, but the the scale of the Glyn Cothi ones would be determined through stakeholder engagement and environmental and technical assessments. Trydan Gwyrdd Cymru said it would also rigorously examine existing habitats and species at the commercially-run forestry to ensure it knew how to avoid any potential impacts. Birds surveys, it said, would be conducted over two years. The company added that it would look to improve habitats a bit further away from the planned infrastructure, such as replanting conifers with other tree species, particularly broad-leaf ones. Leah Dee, of Gwernogle, north of Brechfa, said being able to see the existing Brechfa Forest turbines, and being aware of another plan for a wind farm, hadn't deterred her from buying her house a few years ago. She backed the production of green energy but she did have worries about the potential size of the Glyn Cothi turbines and the disruption if it was built. "We just don't know," she said. "If we saw benefits in the local area then people perhaps wouldn't be so upset about it." Around 80% of people in the UK support or strongly support renewable energy, according to data published this spring by the Department for Energy Security and Net Zero, although people in Wales were among the least likely to show strong support. Support specifically for onshore wind was around 73% in the UK, but only 37% said they would be happy for a wind farm to be built in their local area. The numbers are telling. The UK's move away from coal and oil in the production of electricity in recent decades has been an environmental success story. In 2024 just over 50% of the UK's electricity was generated by renewable schemes, a 4% rise on the previous year. But there is more to do to meet legally-binding environmental targets. The transition away from large fossil fuel-powered plants has cut the greenhouse gas emissions which contribute to the warming of the planet, but a larger number of distributed power sources like wind farms - often in less populated areas - requires more substations and pylons and also measures to smooth out their intermittency so that supply matches demand. The Glyn Cothi proposal includes battery storage to hold and release electricity generated at appropriate times. The Welsh Government wants 100% of Wales' electricity needs to be met by renewable sources by 2035, and demand for electricity is rising as transport and heating systems start to go electric and power-hungry data centres are rolled out. Trydan Gwyrdd Cymru said the Glyn Cothi wind farm was expected to generate the equivalent electricity used by 144,000 households, which factored in intermittent wind speeds rather than an unachievable consistent wind blowing 24 hours a day. It said it would have to go through the same consenting process as any other developer despite being Welsh Government-owned. The intention at this stage is to submit a planning application early in 2027, it said, and if permission is granted by Welsh ministers, to start work after 2030. The company's development director, Simon Morgan, stressed the proposed Glyn Cothi wind farm was in a commercial timber forest. "Trydan propose to either 'keyhole' (cut) around turbine locations – removing just a very small area of trees – or schedule the turbine installation to coincide with planned felling cycles," he said. Mr Morgan said it would seek to enhance recreational access, and improve biodiversity at appropriate places within the wider forest. Public engagement, he said, would start this autumn. "We look forward to lots of face-to-face, evidence-based conversations," he said. The Local Democracy Reporting Service contacted the Welsh Government to ask if it wanted to comment, but it declined. People in Abergorlech and Brechfa seemed to have a genuine affection for and tie to their landscape, which was badly impacted by Storm Darragh last December, resulting in several forest trails becoming inaccessible. Natural Resources Wales, which manages the woodland, said visitors should check its website for up-to-date information. Climate change poses serious threats to nations' economies but also opportunities - whether more Brechfa Forest wind turbines would negatively impact the local tourist economy remains to be seen. Keen mountain biker Sam Ralton said he didn't think a wind farm would deter mountain bikers from visiting. "It's not going to put people off," he said. "If the trails are good enough and the riding is good enough, that's what makes a difference." Mr Ralton, the owner of Friction Cycles, Bristol, said he had ridden trails all over Wales including at Brechfa, but he could see why people living close to planned wind farms would have mixed feelings. "If you've had views of the forest of course you might be upset about it," he said. "I can see both sides of the story." Andrew Morgan, chairman of Swansea Ramblers, said the key thing for walkers was access to the countryside and good-quality walks. "If a wind farm negatively impacted on access and rights of way then obviously we wouldn't be happy with that," he said. "I don't think there would be many people who would be deterred as long as they could still go out and enjoy the natural environment." Carreg Wen in Rhondda Cynon Taf is another location for one of three planned Trydan Gwyrdd Cymru wind farms. The third is in Denbighshire / Conwy. At Carreg Wen, 18 wind turbines are proposed, with the electricity generated being the equivalent needed for 96,000 homes. Officials have also said that grid connections are possible at the site. We went to speak to residents in Maerdy in the Rhondda Fach and Cwmaman in the Cynon Valley, two places which are close to where the turbines are planned to be built, to get their reaction. Ernie Travers, from Maerdy, said: "I wouldn't like it. It's a bit close isn't it?" He added: "They just turn up and they think they can do it. It could be in some less intrusive place." He said they wanted to put solar farms where he used to live and it took a lot of hard work to stop that. He also said that no-one mentioned the non-green power needed to manufacture things like wind turbines and solar panels. And he said you could hear a buzz when you were near them, saying: "They do make a noise." Colin Marsh, from Maerdy, said: "We've got to have power haven't we? It's hard to please everybody. We have got to have power from somewhere." But he said it should not be too near to people's houses. "A lot of people I know don't like them. Wherever you look there is a windmill." He said one or two didn't look too bad, but when he was walking up to Llanwonno a few years ago he thought, 'How many have they put up?' He said: "It was like a forest of them up there." But he also raised the prospect of cheaper energy bills for the community. He said: "They know how much they are sending to the national grid" and that they could knock a couple of pounds of people's bills in RCT. Pauline Thomas, from Maerdy, said: "If the local community can have money from it, fair enough. Like we have done for the last few years. If we have that money, if we benefit from it who are we to moan?" Gayle Griffiths, from Maerdy, said: "They are ugly. There is enough of them up there now. They are an eyesore on the landscape." She said they gave to local charities now and again but that normal people didn't get a reduction in their energy bills. Locations of three huge new Welsh wind farms revealed that will dominate skylines and power 350,000 homes But Terry Hartnoll, of Cwmaman, was very much in favour of wind farms and stressed the benefits of cheap electricity. He said: "I'm all in favour of it. I like my electricity cheap. I know what hurts the world and I know what is good for it." Mr Hartnoll said they were going to have to keep nuclear power for days when there was no wind and when it was dark and as a mountain biker he said there seemed to be more turbines up there everytime he went up. He said: "How can you be negative about it unless it is on your doorstep?" We've got to have it." Allan Jones, also from Cwmaman, said: "I have nothing against it if it leads to cheaper, greener energy. It's cleaner, more economical. I am all for it. I don't see why people are moaning and groaning. I don't see any problem. If they are in your back garden you can complain but not on top of the mountain." Trydan Gwyrdd Cymru intends to create 650 construction jobs with the three new wind farms having the potential to generate enough electricity to power 350,000 Welsh homes. Constructing the sites is expected cost around £500 million and in total 67 wind turbines would be built across the three sites, if approved, with the turbines expected to be around 200m tall. The plan is for consultation events to take place before planning permission is submitted by mid-2027. Construction, if planning permission is granted, will likely begin in the early 2030s, with energy likely to be generated from 2035.

Kleenex tissue maker Kimberly-Clark's quarterly sales jump on strong demand
Kleenex tissue maker Kimberly-Clark's quarterly sales jump on strong demand

Reuters

timea day ago

  • Reuters

Kleenex tissue maker Kimberly-Clark's quarterly sales jump on strong demand

Aug 1 (Reuters) - Kimberly-Clark (KMB.O), opens new tab on Friday posted a rise in second-quarter organic sales, led by steady demand for products such as Huggies diapers and Kleenex tissues in domestic and international markets. The Dallas-based firm has broadened its portfolio to offer products from budget to premium price tiers, in an effort to capture demand across income levels and combat competition from rivals such as Procter & Gamble (PG.N), opens new tab. The company has also been streamlining its business to control costs and drive growth in more profitable brands. In June, it struck a $3.4 billion deal to sell a majority stake in its international tissue business to Brazilian pulp maker Suzano ( opens new tab. Organic sales for the quarter ended June 30 was up 3.9%, driven by a 5% growth in overall volumes offsetting a 1.2% decline in prices from last year. Net sales from continuing operations, which exclude the divested unit, came in at $4.16 billion, down 1.6% from last year. It also posted earnings of $1.92 per share. Analysts were expecting $1.67 per share, according to data compiled by LSEG. In April, Kimberly-Clark warned of $300 million in additional costs this year, primarily due to U.S. President Donald Trump's levies on China that have since come down to a 10% level. It now expects adjusted earnings per share attributable for 2025 to grow at a low- to mid-single-digit rate, compared with an earlier forecast for flat-to-positive growth on a constant-currency basis. The profit forecast continues to include the International Family Care and Professional business until the close of the joint venture deal with Suzano in mid-year 2026, Kimberly-Clark said.

Staff selling Meghan Markle's products at Netflix stores are earning less every hour than the price of her As Ever Rosé wine and honey
Staff selling Meghan Markle's products at Netflix stores are earning less every hour than the price of her As Ever Rosé wine and honey

Daily Mail​

time2 days ago

  • Daily Mail​

Staff selling Meghan Markle's products at Netflix stores are earning less every hour than the price of her As Ever Rosé wine and honey

Her orange blossom honey sold out within minutes despite the $28 (£20.68) price tag. But staff who will be selling Meghan Markle's wares at the new Netflix store won't be able to afford it on their hourly wage, the Daily Mail can reveal. Employees at Netflix House, which is due to open later this year at two US locations, will be earning as little as $20 (£14.77) an hour. That means of the Duchess of Sussex's As Ever range will be more than they earn for an hour's work. As Ever wine lovers must purchase a minimum of three bottles for $90 or six bottles for $159 and 12 bottles for $300 - plus $20 for shipping and taxes. Meghan's crepe mix costs $14 (£10.34) and her herbal teas would be expensive for 'Crew Members' at $12 (£8.86) Even her infamous flower sprinkles would be steep at $15 (£11.08) a pack. The As Ever range is set to be featured in the Philadelphia and Dallas branches of Netflix House, the streaming giant's first physical stores. They will give fans a chance to buy merchandise from their favourite shows, enjoy immersive experiences related to hit programmes and eat at restaurants. Despite the expiration of Netflix's $100 million (£73.8 million) deal with Meghan and her husband, Prince Harry, in September, the streamer's chief executive Ted Sarandos has said he believes As Ever products will sell. Mr Sarandos has said Meghan has an 'underestimated' cultural influence which is why the company partnered with her to launch As Ever. This week Netflix revealed the job descriptions of staff it is looking for for the outlets in the King of Prussia shopping mall in Philadelphia and the Galleria mall in Dallas. Among the jobs for the Philadelphia location is 'Crew Member' whose duties include 'delivering best-in-class customer service and creating an exceptional guest experience'. The description states: 'The Crew Member will provide general information, sell and scan tickets, manage guest flow and queuing, sell merchandise, and more'. Applicants must be at least 18 and have 'knowledge of the Netflix platform and shows', as well as be willing to work weekends and holidays. Under 'compensation', the listing states: '$20 an hour'. For that kind of payment, Meghan's gilded life in California will seem a long way away. Meghan's rose wine sells for $30 (£22.16) a bottle but must be bought in packs of three, costing $90 (£66.47) A Netflix House employee working an eight hour day would struggle to afford the price of half a case at $159 (£117.43) once they had paid taxes on their earnings. The Daily Mail asked Netflix and a spokesman for the Duke and Duchess of Sussex to comment. Netflix has said it will set aside space in two of their brand-new stores. The first of the As Ever stands will open in two of America's biggest retail centres, the King of Prussia Mall in Philadelphia and the giant Dallas Galleria. But while details of products such as jam and pancake mix have emerged, the full range in store still has not. When Netflix did have a pop-up for its hit show Stranger Things in Dallas last year that some critics unkindly compared to a cheap store in an airport terminal. One Google review said of the now closed pop-up: 'This staff and service are awful. It's too crowded and everything is overpriced. Would not waste your time'. However, others were more glowing. One five-star review said: 'This store has done justice to the amazing Stranger Things Netflix series'. Meghan Markle has been dubbed the 'new Martha Stewart ' after reinventing herself as a homemaker and influencer after leaving royal life. But Martha herself appears less convinced that the Duchess of Sussex could be her successor as the next Queen of Entertaining. 'I hope she knows what she's talking about', America's most trusted lifestyle expert has said. Ms Stewart, 83, has been accused of taking a thinly-veiled swipe question Meghan's authenticity in a new interview about celebrities following in her footsteps. Meghan, 43, has launched her Netflix show With Love, Meghan and her As Ever brand this year, to mixed reviews. Ms Stewart said bluntly: 'Meghan, I don't really know very well. I hope she knows what she's talking about'. She added of the Duchess: 'Authenticity, to me, is everything, and to be authentic and knowledgeable about your subject matter is extremely important'. Gwyneth Paltrow and Meghan Markle shocked fans in March as they joined forces to shutdown ongoing speculation of 'feud' between them in a special Q&A where Meghan appeared in Paltrow's kitchen But Martha then lavished praise on Meghan and Harry's neighbour Gwyneth Paltrow, praising her 'very successful' career as an actress turned entrepreneur. Royal watchers claimed this was more shade thrown on the Duchess, with several claiming Ms Stewart was 'calling out' Meghan. Martha gushed in an interview with Yahoo Australia: 'Gwyneth has been very successful; she created quite an interesting body of businesses. She's admired. She won an Oscar for heaven's sake as an actress. She's pretty powerful.'

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store