Redington's Vision for Saudi Arabia: Powering Digital Transformation and Ecosystem Growth

Saudi Gazette

03-06-2025

Marking more than two decades of operations in the Kingdom of Saudi Arabia, Redington has emerged as the country's largest IT distributor, with annual revenues nearing $1.5 billion. As the company inaugurates its new headquarters in Riyadh, it is doing more than expanding infrastructure; it is signaling long-term commitment to shaping the future of digital transformation across the Kingdom.
With a growing workforce, partnerships with hundreds of global technology brands, and a renewed focus on ecosystem development, Redington is placing itself at the heart of Saudi Arabia's rapidly evolving tech landscape. V.S. Hariharan, Managing Director and Group CEO at Redington, shared insights into the company's journey, its strategic priorities, and the pivotal role it is playing in the Kingdom's digital ambitions.
From Modest Beginnings to Market Leadership
'Our journey in Saudi Arabia spans more than 20 years,' Hariharan shared, 'and it has been a remarkable path of growth and transformation.' With strong support from the Saudi government and a willingness to invest in talent and technology, Redington has grown steadily, now generating nearly $1.5 billion in annual revenue. Its team of 360 professionals is spread across multiple offices, anchored by the company's new Riyadh headquarters.
'This headquarters represents more than a physical space,' Hariharan said. 'It's a statement of intent, a symbol of our commitment to people, partnerships, and innovation.' Located in Riyadh's dynamic Al Olaya technology district, the facility is designed to foster collaboration, serve as a technology showcase hub, and deepen relationships with vendors and customers.
Reimagining the Role of a Distributor
Redington's transformation reflects wider changes in the Saudi market. 'When we began, our revenues were in the low millions,' Hariharan recalled. 'It took time to reach $100 million, then $500 million, and eventually the $1.5 billion mark.' The acceleration, he explained, stems from two key shifts, sustained investment from the government and private sector, and a vastly improved ease of doing business in Saudi Arabia.
Where the Kingdom once lagged in areas like cloud and digital infrastructure, it has now nearly caught up with Western markets. 'Saudi Arabia is fast becoming a global technology leader,' Hariharan noted, 'and we're proud to be a part of that evolution.'
Once focused primarily on logistics and financing, Redington has evolved into a solution-driven company. 'Today, we don't just move products—we help partners apply technologies like AI and Cloud to real-world challenges,' he said. The Riyadh office now functions as a center of excellence, offering hands-on demonstrations and practical use cases for resellers and enterprise clients alike.
Supporting Saudi's Cloud and AI Momentum
As the Kingdom ramps up investments in AI and digital infrastructure, Redington is positioned to support both supply and demand. 'We may not have been directly involved in recent announcements, but the growth of AI and cloud services aligns closely with our capabilities,' Hariharan explained.
The company partners with leading global brands to provide core data infrastructure and works directly with enterprises and SMEs looking to adopt cloud and AI solutions. 'Whether it's equipping new data centers or guiding cloud migrations, we're active at both ends of the value chain,' he said.
Strategic Priorities and Future Outlook
Looking ahead, Redington is focused on two core strategic pillars, deepening partnerships with global technology brands and building a strong, enabled partner ecosystem.
'We work with 300 to 400 brands—Apple, HP, Lenovo, Dell, and many others, and they represent 70 to 80 percent of our revenue,' Hariharan shared. With many of these brands establishing local operations in Saudi Arabia, Redington is committed to enhancing collaboration and joint go-to-market efforts.
At the same time, the company is expanding its software business, driven by increased demand for cloud services, cybersecurity solutions, and AI tools. To meet this demand, Redington has developed CloudQuarks, a proprietary digital platform that streamlines software sales, manages renewals, and supports customer engagement, moving beyond traditional distribution models.
A critical focus for Redington is its long-standing reseller network. From consumer and SME segments to large enterprises, the company is investing in upskilling and empowering its partners to deliver cutting-edge solutions and services to end customers. 'We want to ensure that our ecosystem is future-ready,' Hariharan emphasized.
A Future-Facing Headquarters in Riyadh
The inauguration of Redington's new headquarters in Riyadh is more than a milestone; it is a reflection of the company's role in Saudi Arabia's digital transformation journey. Strategically located in the heart of Al Olaya, just steps from the iconic Kingdom Tower, the office is designed to be a hub for innovation, collaboration, and partner growth.
As the Kingdom continues to pursue its Vision 2030 goals, Redington is doubling down on its commitment to the market, investing in talent, building new capabilities, and helping shape a connected, intelligent, and digitally empowered future.
'We're not just adapting to change,' Hariharan concluded. 'We're helping lead it.'