Ferguson backs Playlist for Life in dementia care role
He began his ambassadorship by visiting the charity's Glasgow office, where he learned how Playlist for Life helps those living with dementia by using personally meaningful music.
Sir Alex Ferguson with Michael Timmons (Executive Director, left) (Image: Jamie Simpson) Sir Alex said: "Dementia is a big challenge for all of us, but we all know someone close to us who has dementia.
"It's not always easy to talk about, but music is a fantastic thing that can help.
'I'm beyond proud to be an ambassador for Playlist for Life.
"Visiting the team and hearing more about the work they do, I can see they are leading the way in using music to transform the lives of people affected by dementia.
L-R: Sir Alex Ferguson and Rebecca Kennedy (Head of Communities) (Image: Jamie Simpson) 'Music is a fantastic thing, I've made a start on the playlist of my life, I recommend everyone does the same and supports this fantastic charity.'
Sir Alex's own playlist includes songs such as Moon River and Danny Boy.
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Playlist for Life uses scientific research to advocate the use of personal playlists in dementia care within families, communities, care homes, and health boards.
The approach starts with creating a personal playlist of songs that evoke treasured memories or loved ones.
L-R: Michael Timmons (Executive Director), Sir Alex Ferguson, Sandra Stark (Chair) and Frank Dunn (Trustee) (Image: Jamie Simpson) The organisation has trained nearly 10,000 health and social professionals to incorporate personal playlists into dementia care, with one team in NHS Fife reporting an 80 per cent reduction in medication for a group of people with dementia.
Sir Alex has long supported the charity, offering auction prizes and appearing on national television to discuss the impact of meaningful music on dementia care.
Michael Timmons, executive director of Playlist for Life, said: "Sir Alex's backing in this new role of ambassador will help us reach many more people living with dementia or caring for someone living with dementia.
"It's a privilege to have Sir Alex Ferguson pulling on the Playlist for Life jersey as an official ambassador, following many years of quiet but generous support.
"During his visit to our office, he seemed impressed by the team's work and understood the importance of our approach to dementia care."
"We hope his support encourages more people to discover the power of personal playlists and create their own today.'
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