Casio Calculators'new campaign pays tribute to the countless moments
HighlightsCasio has launched a campaign titled 'The Calculator India Trusts,' emphasizing the role of calculators in shaping the future through various moments in education, business, and home life. The campaign aims to enhance brand engagement particularly in Tier 2 and Tier 3 towns in India, highlighting the importance of brand trust in consumer purchasing decisions. The campaign features a film that illustrates the concept of trust as an enduring legacy, showcasing the Casio calculator as a symbol of perseverance and success across generations.
Casio has launched a dedicated campaign: 'The
Calculator India Trusts
.'
Rooted in the belief that every calculation shapes the future, the initiative pays tribute to the countless moments—both big and small—that
Casio calculators
have supported across classrooms, businesses and homes.
Casio India has planned to roll out a multi-touchpoint campaign across the country like YouTube, Instagram, Facebook along with promotional collaterals in the retail stores to deepen engagement with traders and retailers, especially across Tier 2 and Tier 3 towns, where brand trust plays a critical role in purchase decisions, the brand stated in a press release.
'This milestone is not just a look back at our legacy, but a renewed promise to deliver dependable and
innovative calculators
aimed at taking the country forward with its applications across varied fields' said Takuto Kimura, managing director, Casio India. 'Casio remains the calculator India trusts, and this campaign celebrates every solved problem, every moment, and every dream counted along the way.'
At the heart of the campaign is a film that explores the quiet strength of trust—an enduring legacy passed from one generation to the next. More than a device, the Casio calculator is portrayed as a symbol of perseverance, ambition, and everyday triumphs, it added.
This creative concept has been envisioned and executed by
Backlot Films
with the help of producer Harpreet Singh and director Vishal Gupta who brought out the facets of simple yet effective storytelling to establish the trust of millions of consumers using Casio Calculators in their daily lives in India.
Watch the video here:
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mint
2 hours ago
- Mint
Markets with Bertie: Does it really take 109 years of savings to buy a home in Mumbai?
Bertie highly values his eclectic circle of friends. Unlike his finance brethren who seem to be always hanging with their own tribe, Bertie loves the company of his artist, teacher and athlete friends. For starters, they dress better. They are enthusiastic about new adventures and know of cool places to eat and drink that aren't called Bastian or Yauatcha. But what Bertie loves the most are the conversations that almost always provide a different perspective or teach our old dog Bertie a thing or two. The only small irritant is that this crew relies on Instagram to get their financial news and then uses Bertie as a human ChatGPT to ask questions or seek opinions on matters of money. Three people from this cohort sent the same news piece to Bertie last week. It was about how it would take 109 years of savings for even the top 5% income-earning families in Maharashtra to afford an average-sized dwelling in Mumbai. Over time, Bertie has developed some standard responses to these Instagram forwards like 'It's Trump, man!' (with hands thrown up in the air emoji) or 'Stay invested for the long-term' (with a human in meditation pose emoji) or the most-used 'This sounds like a scam' (with a red cross emoji) but this 109 years of savings, Bertie thought, would deserve a deeper response. Now Bertie loves to rant about Mumbai real estate as much as the next guy in the local train; not just about prices but the soul-sapping experience of buying a house in the city. But Bertie also takes pride in the fact that he rants with data. So, over the weekend, Bertie went through the math behind the sensational '109 years of savings' news item. To estimate the savings potential of a household, the data used consumption expenditure as a proxy and multiplied it by the national savings rate of 30%. Now Bertie knows enough economics to know that the savings rate is to be applied to the overall per capita GDP number and not the consumption expenditure. The other issue, thought Bertie, was using the Maharashtra income levels to compare with real estate prices in Mumbai. Of all the states in the country, Maharashtra probably has the starkest difference between the per capita income of its capital city and the rest of the state. Various studies estimate that Mumbai's per capita GDP would be 3-4x that of Maharashtra. The thing that made Bertie go wide-eyed, though, was the estimate for the cost of an average dwelling unit in Mumbai. It was assumed to be ₹ 3.5 crore: a 1,184-square-foot house costing almost ₹ 30,000 per square feet. Even a permanently outraged news anchor would think twice before basing his outrage on this estimate. Bertie looked up recent Government data that showed that the average value of property transactions in Mumbai in recent months was just over ₹ 1.5 crore, and that too after the recent surge in the luxury end of the market. To be sure, not for a minute is Bertie arguing that Mumbai real estate is affordable, but 109 years is taking it a bit too far. Bertie is thinking whether he should send a long voice note to his friends explaining all this, or should he resort to his time-tested strategy of a one-liner. After some deliberation, Bertie did the predictable. He typed: 'It's the builder-neta nexus, man' (with the usual hands thrown up in the air emoji). Bertie is a Mumbai-based fund manager whose compliance department wishes him to cough twice before speaking and then decide not to say it after all.
Economic Times
2 hours ago
- Economic Times
Foodlink F&B files papers for IPO
The company's businesses include events catering, casual dining restaurants and cloud kitchens, and banquets and integrated F&B (food and beverage) services. Synopsis The offer consists of a fresh issue of ₹160 crore and an offer for sale of 12 million shares. The company's businesses include events catering, casual dining restaurants and cloud kitchens, and banquets and integrated F&B (food and beverage) services. Nikita Papers IPO opens on May 27, price band set at Rs 95-104 per share Nikita Papers IPO opens on May 27, price band set at Rs 95-104 per share Why gold prices could surpass $4,000: JP Morgan's bullish outlook explained Why gold prices could surpass $4,000: JP Morgan's bullish outlook explained Cyient shares fall over 9% after Q4 profit declines, core business underperforms Cyient shares fall over 9% after Q4 profit declines, core business underperforms L&T Technology Services shares slide 7% after Q4 profit dips L&T Technology Services shares slide 7% after Q4 profit dips Trump-Powell standoff puts U.S. Rate policy in crosshairs: Who will blink first? Trump-Powell standoff puts U.S. Rate policy in crosshairs: Who will blink first? SEBI warns of securities market frauds via YouTube, Facebook, X and more SEBI warns of securities market frauds via YouTube, Facebook, X and more API Trading for All: Pi42 CTO Satish Mishra on How Pi42 is Empowering Retail Traders API Trading for All: Pi42 CTO Satish Mishra on How Pi42 is Empowering Retail Traders Security, transparency, and innovation: What sets Pi42 apart in crypto trading Security, transparency, and innovation: What sets Pi42 apart in crypto trading Bitcoin, Ethereum, or Altcoins? How investors are structuring their crypto portfolios, Avinash Shekhar explains Bitcoin, Ethereum, or Altcoins? How investors are structuring their crypto portfolios, Avinash Shekhar explains The rise of Crypto Futures in India: Leverage, tax efficiency, and market maturity, Avinash Shekhar of Pi42 explains NEXT STORY
Mint
14 hours ago
- Mint
Centre court to Oval: Cricket and tennis to drive demand for high-end sport tourism this month
As summer travel heats up, a growing segment of affluent Indian travellers is steering away from conventional vacations in favour of high-end sports tourism, with events like Wimbledon and the India-England Test match at The Oval drawing interest. With package costs starting from ₹2 lakh per day and reaching beyond ₹10-15 lakh per person for multi-day experiences, this form of travel remains niche but aspirational—and demand is rising. Companies such as Bharat Army, Indulge Global and DreamSetGo are witnessing steady bookings from high-net-worth individuals (HNIs), entrepreneurs and even millennial families for curated experiences abroad. These range from Centre Court seats at Wimbledon to dinners with sports stars, combining travel with exclusive sports access. For example, Raghav Agarwal, an entrepreneur from Kolkata, is spending £245 a day, or about ₹28,000, on tickets for The Oval through Bharat Army and combining his 14-day trip with a visit to Wimbledon. 'Late June and early July is also the sweet spot for sports fans like me visiting the UK, as a lot of the holiday makers are returning home. We've lined up Day 2 at Wimbledon and Days 1 and 2 at Lord's. It's the ideal mix of tennis and cricket," he said. Karan Bhangay, founder of Indulge Global, noted growing inquiries for future global events. 'We see that a lot of our sports tourism clients are high networth individuals (HNIs), and a handful are also serious fans who save up for such experiences. Some are ultra-networth individuals (UHNIs) too, but mainly it is the HNIs who have started to live better, travel well and are in touch with global trends thanks to Instagram and other platforms." Appeal widens Rakesh Patel, founder of Bharat Army, said many Indian travellers now prefer sports tourism that doubles as a family vacation. 'We're seeing that Indian travellers don't just want to go to locations just to watch these sports but also to explore locations where they can do holidaying along with their travel," he said. Bharat Army has already sold 12,000 travel packages for the ongoing England tour, catering not just to India-based travellers but to the global Indian diaspora. Although largely HNI-driven, sports tourism is no longer limited to just the ultra-wealthy. Millennials and Gen Z travellers, often from metros and emerging cities such as Pune, Mohali and Raipur, are seeking experiential and curated packages. Travel companies such as Thomas Cook and SOTC report a mix of interest from both families and corporate clients. 'We have successfully managed corporate bookings for race viewings at the premium Turn 1 grandstand at Abu Dhabi and Monza this year. Additionally, within our leisure business, due to the demand, we have introduced trips specially for the upcoming India-England Test match and Wimbledon," said Rajeev Kale, president and country head, holidays, meetings and visas, at Thomas Cook. 'With the release of the 2025-2026 global football fixtures as well, we're witnessing early interest for high-demand matches—with more momentum expected to build in the coming months." The India-England Test Series will be about ₹1.8-2.5 lakh per person (for 6-7 nights), according to Thomas Cook and Wimbledon will set you back ₹2.5-3.5 lakh per person (for 4-5 nights in London). For the 2025-26 Fifa football fixtures in the US, costs will be about ₹3-4 lakh per person (for 6-7 nights, mostly on the east coast). The costs for the events are on a twin-sharing basis, or two people per room, and do not include airfares. DreamSetGo, owned by Dream Sports, took around 1,500 Indians to the Champions Trophy in Dubai earlier this year, with 600 flying in just for the India-Pakistan match. The company expects demand for Wimbledon to triple this season, according to chief executive officer Monish Shah. 'The price value of these (events) is quite high, and that would require premium corporate movements like wealth managers taking their top clients for these events," he said. Love for sports Around 40% of DreamSetGo's business for events like Wimbledon comes from corporates, while the rest comes from individuals or families. Most of their travellers are HNIs. A majority—60%—still only want tickets for these events, which are priced upwards of several thousand to a lakh. They don't always want the whole package, which can then go into several lakhs per person. For instance, a one-day ticket for The Kia Oval Test match costs ₹2.3 lakh per person, excluding flights and accommodation. A four-day match experience could easily reach ₹10-15 lakh per person for Indian travellers. India's sports tourism market is still in its infancy but poised for rapid growth. A 2024 KPMG report valued the sector at $10.87 billion and projected a compound annual growth rate (CAGR) of 18%, nearly double that of general leisure travel. Even niche sports like Formula 1 are gaining traction. A three-day race pass for Abu Dhabi F1 in December costs ₹3.5 lakh via DreamSetGo. Attending live sporting events has become a bucket list goal, said S.D. Nandakumar, president and country head, holidays and corporate tours, SOTC. 'This was once quite niche, but it now has a broader appeal to extend to families and young millennials and Gen Z travellers, particularly from cities like Bengaluru, Mumbai, Pune, Surat and Ahmedabad. Event-based tourism is expanding."
