Top 4 Clear Makeup Organizers for a Tidy Vanity: Amazon Prime Day Deals
Jul 12, 2025
Organize in style with these 4 clear makeup boxes—featuring drawers, brush holders, lipstick slots, and customizable compartments. Grab your favorite this Prime Day. Explore Now
Stylish, transparent box for neatly organizing all your cosmetic essentials. Order Now
Compact and efficient makeup storage solution with sliding drawers. Order Now
Rotating makeup organizer is perfect for brushes, skincare, and lipsticks. Order Now
Pretty pink drawer box to keep beauty products clutter-free. Order Now
Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this Web Story. Read Next Story
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Economic Times
16 hours ago
- Economic Times
Zepto Cafe cools; Ecommerce sales pick up
Happy Wednesday! Zepto's 10-minute food delivery arm has scaled down operations due to multiple hurdles. This and more in today's ETtech Morning Dispatch. Also in the letter: ■ Indian AI startups take US flight ■ ETtech Done Deals■ Shubhanshu Shukla returns to Earth Zepto Cafe scales down amid sourcing, staffing hurdles Zepto Cafe, the 10-minute food delivery arm of quick commerce firm Zepto, is scaling down operations as it battles supply chain issues and a shortage of trained kitchen staff. The slowdown comes just as rivals Blinkit's Bistro and Swiggy's Snacc push deeper into key urban markets. By the numbers: Daily order volumes fell to 65,000–67,000 in May and June, down from 120,000–130,000 at their peak. Back in February, founder and CEO Aadit Palicha had claimed on LinkedIn that the service had crossed 100,000 daily orders. Zepto pulled the plug on Cafe operations at 44 of roughly 1,000 dark stores in May. Behind the scenes: The company has hit pause on several fried items as it retools its kitchen workflows. Suppliers say Zepto Cafe has cut back on order volumes and delayed pickups, with some reporting a fall in monthly order value from Rs 1.5 crore to Rs 40–50 lakh. Also Read: Govt may increase scrutiny on quick commerce firms following hygiene, food safety issues What's next: As Zepto trims its cash burn and recalibrates, the company is in talks with investors, including General Catalyst and Avenir Growth, to raise $500 million ahead of a planned IPO in 2026. Also Read: Quick commerce fires up record discounts with rivals getting quicker Mid-year ecomm sales spike sets the stage for cracking festive season Ecommerce order volumes during the recent sale window rose 19% over the same time last year, well ahead of the sector's annual growth rate of 10–12% in 2024. Deep discounts helped fuel demand across various categories, including smart TVs, headphones, air conditioners, kids' essentials, and luggage. Bright ecommerce outlook: The July 11-14 sale window saw overlapping campaigns from marketplaces like Amazon India, Flipkart, and a clutch of D2C brands. Analysts say this burst of activity could boost performance in the ongoing quarter, offering a breather amid what has otherwise been a sluggish period for ecommerce. Uptick in sales: Brands such as boAt, Eume, Uppercase, Atomberg, Solara and Zouk reported a strong jump in gains. Pradeep Krishnakumar, founder of fashion brand Zouk, said, 'Typically, Prime Day is seen as a play for legacy brands and for discounts. We saw something slightly different…that Zouk as a brand actually grew more than the category.' Festive sale preparations: Several executives said this sale window effectively kicked off festive season preparations, with brands ramping up supply chains, launching new products, and pushing fresh categories. Many are now revising their Diwali forecasts upwards, looking to stock up in line with the current surge in demand. Also Read: Ecommerce platforms target tier-2 and tier-3 cities for festive sales growth in India Sponsor ETtech Top 5 & Morning Dispatch! Why it matters: ETtech Top 5 and Morning Dispatch are must-reads for India's tech and business leaders, including startup founders, investors, policy makers, industry insiders and employees. The opportunity: Reach a highly engaged audience of decision-makers. Boost your brand's visibility among the tech-savvy community. Custom sponsorship options to align with your brand's goals. What's next: Interested? Reach out to us at spotlightpartner@ to explore sponsorship opportunities. Scoring with AI not enough to crack US enterprise code Indian artificial intelligence (AI) startups heading to the US in search of growth are running into new roadblocks, founders and investors told ET. Fierce competition and slower decision-making are making it harder to close deals and run pilots. Moving timelines: Sales cycles that once lasted 6–9 months are now dragging on to 12–18, as enterprises test multiple solutions and delay fresh engagements, said Pradeep Ayyagari, cofounder of agentic platform SnowMountain AI, told ET. Venk Krishnan, founder of IT firm NuWare, added that big companies in the US now face pitches from 20 firms offering nearly identical products. Too little time: Firms don't have enough time to demo with every firm that approaches them. The market is 'equally miserable' for buyers, another founder, Vivek Khandelwal said. The field has become too noisy, confusing the buyers as well. 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Time of India
18 hours ago
- Time of India
Mid-year ecommerce sales spike sets the stage for cracking festive season
Ecommerce order volumes during the recent sale period grew 19% compared with a year earlier, according to market trackers and sharp discounts-driven rise in consumer demand, across categories such as smart TVs, headphones, air conditioners, kids' essentials, and luggage, is seen setting the tone for the festive season that starts in September, according to brands and industry July 11-14 sale window, which saw overlapping campaigns from marketplaces like Amazon India and Flipkart as well as direct-to-consumer brands, marked a notable uptick in volumes, according to ecommerce software company Unicommerce. Analysts say this momentum could help lift performance in the current quarter, offering some respite amid a broader slowdown in ecommerce tier-I and metro cities saw a 15% year-on-year rise in order volumes, tier-II and tier-III cities recorded faster growth at 21% and 22%, respectively during this year's sale period compared to 2024, Unicommerce assumes significance as ecommerce companies look to rebound from sluggish growth last year, when the sector posted 10-12% annual growth as per a Bain-Flipkart report, compared with 20-30% till a few years sale events – such as Amazon 's Great Indian Festival Sale and Flipkart's The Big Billion Days – during the festive season typically account for almost half of the gross merchandise value these companies report in a for Flipkart and Amazon India said the platforms posted strong growth in consumer electronics, smartphones, beauty, fashion and other categories during the recent events.'Premium segments are performing exceptionally well, with high-end smartphones, TVs and consumer electronics showing double-digit growth led by Samsung, Apple, Sony , Lenovo and OnePlus,' an Amazon India spokesperson said.'TVs perform better during this (sale) period because they are appliances that people plan to buy and often wait for the best deals,' ecommerce consultancy firm Datum Intelligence's Satish Meena said. 'Tablets saw some increase – better than smartphones – but still remained under 10%. Standard headphones, on the other hand, have performed very well this time too. Even air-conditioner sales have exceeded expectations, despite the summer not being particularly strong.'Consumer electronics company Boat, luggage makers Eume and Uppercase, home appliances brand Atomberg, kitchen equipment manufacturer Solara and fashion brand Zouk posted strong sales during the July sale saw a rise in sales during Prime Day, with overall growth in the audio category expected to exceed 20%, said the IPO-bound company's chief operating officer, Gaurav Nayyar. Kitchen appliance startup Beyond Appliances said it recorded a fivefold increase in sales over the last two days compared with business-as-usual (BAU).Atomberg saw double-digit growth in fan sales during the sale period, while its mixer grinder category posted an eightfold increase in volumes, the Mumbai-based consumer appliances maker Krishnakumar, founder of fashion brand Zouk, said its sales rose fourfold across marketplaces compared with usual business levels. Shreyans Jain, cofounder of sports nutrition startup Nutrabay, said it saw a threefold jump in sales compared with BAU and a 43% increase over last year's brand Uppercase witnessed a sixfold jump in sales during the sale period compared to normal days, with year-on-year growth of nearly 80%. Eume said its revenue for Q1 FY26 is roughly 80 % higher than the previous quarter and it expects a similar momentum in Q2.'We usually give a discount of 15-20% on a BAU day and during this promotion period, that will go anywhere between 40% and 45% depending on the stock that we have of the particular product. So, if we want to liquidate, this is the right time,' said Uppercase cofounder and managing director Sudip executives said these sales marked the beginning of festive season preparations, with brands now ramping up their supply efforts with new product launches and category push.'One aspect of preparation is very supply-focused, where I think a lot of the inbounding of products into warehouses will start in about a month. We have a bunch of new products for the festive season that we will be launching,' Krishnakumar of fashion brand Zouk are now revising their estimates for Diwali based on the current demand to have enough inventory ahead of the event.'Diwali is our key focus, and these numbers have prompted us to re-forecast for the year. Last year was relatively slow for both Amazon and the broader market, but this time, Prime Day is shaping up to be a strong indicator for the upcoming festive season. The positive signals we're seeing now are the reason we're recalibrating our plans,' said Solara's founder and chief executive Gopal Ghose said the company has new product launches planned for the festive season, which also coincides with peak travel months, a period when categories like check-in luggage are expected to see strong Ventures-backed kids' personal care brand Tuco Intelligent, which said it saw a twofold increase in sales, said it plans to launch new gifting SKUs in skincare, lotions, and makeup in time for Diwali.'Overall, consumer spending is returning to the market, so we can expect higher spending during the Diwali sales,' said Datum's Meena.
Economic Times
18 hours ago
- Economic Times
Mid-year ecommerce sales spike sets the stage for cracking festive season
ETtech Ecommerce order volumes during the recent sale period grew 19% compared with a year earlier, according to market trackers and sharp discounts-driven rise in consumer demand, across categories such as smart TVs, headphones, air conditioners, kids' essentials, and luggage, is seen setting the tone for the festive season that starts in September, according to brands and industry analysts. The July 11-14 sale window, which saw overlapping campaigns from marketplaces like Amazon India and Flipkart as well as direct-to-consumer brands, marked a notable uptick in volumes, according to ecommerce software company Unicommerce. Analysts say this momentum could help lift performance in the current quarter, offering some respite amid a broader slowdown in ecommerce growth. While tier-I and metro cities saw a 15% year-on-year rise in order volumes, tier-II and tier-III cities recorded faster growth at 21% and 22%, respectively during this year's sale period compared to 2024, Unicommerce assumes significance as ecommerce companies look to rebound from sluggish growth last year, when the sector posted 10-12% annual growth as per a Bain-Flipkart report, compared with 20-30% till a few years ago. The sale events – such as Amazon's Great Indian Festival Sale and Flipkart's The Big Billion Days – during the festive season typically account for almost half of the gross merchandise value these companies report in a year. Spokespeople for Flipkart and Amazon India said the platforms posted strong growth in consumer electronics, smartphones, beauty, fashion and other categories during the recent events. 'Premium segments are performing exceptionally well, with high-end smartphones, TVs and consumer electronics showing double-digit growth led by Samsung, Apple, Sony, Lenovo and OnePlus,' an Amazon India spokesperson said. 'TVs perform better during this (sale) period because they are appliances that people plan to buy and often wait for the best deals,' ecommerce consultancy firm Datum Intelligence's Satish Meena said. 'Tablets saw some increase – better than smartphones – but still remained under 10%. Standard headphones, on the other hand, have performed very well this time too. Even air-conditioner sales have exceeded expectations, despite the summer not being particularly strong.' Keeping count Consumer electronics company Boat, luggage makers Eume and Uppercase, home appliances brand Atomberg, kitchen equipment manufacturer Solara and fashion brand Zouk posted strong sales during the July sale saw a rise in sales during Prime Day, with overall growth in the audio category expected to exceed 20%, said the IPO-bound company's chief operating officer, Gaurav Nayyar. Kitchen appliance startup Beyond Appliances said it recorded a fivefold increase in sales over the last two days compared with business-as-usual (BAU).Atomberg saw double-digit growth in fan sales during the sale period, while its mixer grinder category posted an eightfold increase in volumes, the Mumbai-based consumer appliances maker Krishnakumar, founder of fashion brand Zouk, said its sales rose fourfold across marketplaces compared with usual business levels. Shreyans Jain, cofounder of sports nutrition startup Nutrabay, said it saw a threefold jump in sales compared with BAU and a 43% increase over last year's brand Uppercase witnessed a sixfold jump in sales during the sale period compared to normal days, with year-on-year growth of nearly 80%. Eume said its revenue for Q1 FY26 is roughly 80 % higher than the previous quarter and it expects a similar momentum in Q2.'We usually give a discount of 15-20% on a BAU day and during this promotion period, that will go anywhere between 40% and 45% depending on the stock that we have of the particular product. So, if we want to liquidate, this is the right time,' said Uppercase cofounder and managing director Sudip Ghose. Prep for festive sales Several executives said these sales marked the beginning of festive season preparations, with brands now ramping up their supply efforts with new product launches and category push.'One aspect of preparation is very supply-focused, where I think a lot of the inbounding of products into warehouses will start in about a month. We have a bunch of new products for the festive season that we will be launching,' Krishnakumar of fashion brand Zouk are now revising their estimates for Diwali based on the current demand to have enough inventory ahead of the event.'Diwali is our key focus, and these numbers have prompted us to re-forecast for the year. Last year was relatively slow for both Amazon and the broader market, but this time, Prime Day is shaping up to be a strong indicator for the upcoming festive season. The positive signals we're seeing now are the reason we're recalibrating our plans,' said Solara's founder and chief executive Gopal Ghose said the company has new product launches planned for the festive season, which also coincides with peak travel months, a period when categories like check-in luggage are expected to see strong Ventures-backed kids' personal care brand Tuco Intelligent, which said it saw a twofold increase in sales, said it plans to launch new gifting SKUs in skincare, lotions, and makeup in time for Diwali.'Overall, consumer spending is returning to the market, so we can expect higher spending during the Diwali sales,' said Datum's Meena. Elevate your knowledge and leadership skills at a cost cheaper than your daily tea. Leadership shakeups cloud Ola Electric's revival attempts Trent trips on the ramp. Is it still worth the splurge or time to change brands? Just before the Air India crash, did India avert another deadly mishap? 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