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Once A Hip-Hop Mogul, Sean 'Diddy' Combs Is Now A Convicted Felon

Once A Hip-Hop Mogul, Sean 'Diddy' Combs Is Now A Convicted Felon

NDTV13 hours ago
Even during his federal criminal trial in New York, the descriptions of Sean Combs were frequently those of awe: one former assistant called him "a god among men."
"Larger than life," said witnesses over and over -- his accusers included.
And that he was, until it all came crashing down.
The music and entertainment titan known for his legendary A-list "white parties" had multiple mansions, a private jet, a business empire and scores of accolades.
Then in September 2024, he was arrested on sweeping charges including running a criminal ring that allowed him to commit harrowing sexual abuse.
And after a two-month long courtroom saga, a jury of 12 New Yorkers on Wednesday found him guilty of two prostitution-related counts -- but acquitted him of more serious allegations of racketeering and sex trafficking.
The outcome was not what prosecutors had hoped for -- a decisive conviction for grave crimes that could have kept him incarcerated for life.
Nevertheless, even before the blockbuster proceedings began, Combs's reputation was in tatters.
The 55-year-old still faces dozens of civil lawsuits in which he is accused of lurid abuse.
And even his own team's defence came back to haunt him: the federal judge denied Combs bail as he awaits sentencing, reading back his attorneys' words in which they conceded again and again that he has a record of violence.
Rebrands upon rebrands
Combs, the founder of Bad Boy Records whose proteges included the late Notorious B.I.G. and Mary J. Blige, was known as a high-flying, smooth-talking kingpin who ushered hip-hop from the underground to bottle-service clubs.
He was continuously rebranding -- his monikers include "Puff Daddy," "P Diddy" and, more recently, "Brother Love."
Court proceedings revealed a much seedier side, casting him as a violent, domineering boss whose inner circle helped him live life with impunity.
Even before his arrest, the mushrooming accusations and legal action left many of his businesses reeling. There were symbolic measures as well: the city of New York had rescinded the honorary key they had bestowed upon him.
But as was clear outside the courthouse throughout the proceedings, he still has a loyal fan base, especially in the city where he made his name.
Party boy and hip-hop mogul
Born Sean John Combs on November 4, 1969, in Harlem, the artist entered the industry as an intern in 1990 at Uptown Records where he eventually became a talent director.
He gained clout as a party planner, which would remain central to his brand.
In 1991, he promoted a celebrity basketball game and concert at the City College of New York that ended in a stampede, leaving nine people dead.
The event was over-capacity by the thousands and resulted in a string of lawsuits, with Combs blamed for hiring inadequate security.
He was fired from Uptown, and founded his own label, Bad Boy Records.
Thus began his quick ascent to the top of East Coast hip-hop.
The Notorious B.I.G. became the genre's king following the release of his landmark debut album "Ready to Die" in 1994, up until his shock murder in 1997.
Combs boasted a number of major signed acts and production collaborations with the likes of Blige, Usher, Lil' Kim, TLC, Mariah Carey and Boyz II Men.
He was also a Grammy-winning rapper in his own right, debuting with the chart-topping single "Can't Nobody Hold Me Down" and his album "No Way Out."
The smash hit single "I'll Be Missing You" was a tribute to Biggie. His other major tracks included "It's All About The Benjamins" and "Been Around the World."
He built an image as a brash hustler with unapologetic swagger, a major producer who also ventured into Hollywood, reality television and fashion.
He was known as a ladies' man -- he had a high-profile relationship with Jennifer Lopez.
'Next chapters'
As recently as 2023, Combs was still on top of the world -- releasing a new album and taking a victory lap as he accepted lifetime honors including a "global icon" award from MTV.
But his star plummeted rapidly in November of that year, when his former partner of 11 years, Casandra Ventura, filed a civil suit with a litany of allegations including a 2018 rape.
Combs settled the suit almost immediately, but months later, it became clear that federal investigators were trailing him.
His mansions were raided and many possessions seized. Then came his arrest and, nearly eight months later, his high-stakes federal trial.
Combs's defence conceded that he committed brutal violence. But they insisted that those instances did not amount to the extensive charges he faced -- and won.
Combs routinely brought self-help books or Bible passages with him to the courtroom, and his lawyers argue he's an evolving man.
He has six adult children, and a two-year-old named Love Sean Combs.
"He's been given his life back," his attorney Marc Agnifilo said Wednesday.
"He's going to have next chapters of his life."
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For Sean 'Diddy' Combs, Could A Lesser Conviction Mean A Greater Public Rehabilitation?
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For nearly two years, a nearly nonstop parade of allegations and revelations has ravaged and unraveled Sean "Diddy" Combs' carefully cultivated reputation as an affable celebrity entrepreneur, A-list party host, Grammy-winning artist and music executive, brand ambassador and reality TV star. It culminated in a verdict Wednesday that saw Combs acquitted of the most serious sex trafficking charges, though guilty of two lesser ones. The stratospheric heights of his previous life may be impossible to regain, but the question remains whether a partial conviction could mean a partial public rehabilitation, or if too much damage has been done. "Combs managed to avoid becoming the next R. Kelly," said Evan Nierman, CEO and president of crisis public relations firm Red Banyan, referring to the R&B superstar convicted of similar sex trafficking charges as those that Combs beat. Combs, 55, has yet to be sentenced and faces the likelihood of prison time, but he no longer faces the prospect of spending most of the rest of his life behind bars. While the law allows for a prison sentence of up to 10 years, the lawyers in the case said in court filings that guidelines suggest a term that could be as short as 21 months or last more than five years. "This is a very positive outcome overall for him. And it does give him an opportunity to try to rebuild his life," Nierman said. "It won't be the same, but at least he's likely going to be out there in the world and able to move forward." Moving on from the jokes that 'will haunt him forever'. The case had a broad reach across media that made Combs a punchline as much as a villain. Talk shows, "Saturday Night Live" and social media posters milked it for jokes about "freak-offs" and the voluminous amounts of baby oil he had for the sex marathons. "There are definitely terms which have now become part of the popular lexicon that never existed pre-Diddy trial, including things like 'freak-off,'" Nierman said. "The images that were painted in the trial and some of the evidence that was introduced is going to stick with him for a long time." Danny Deraney, who has worked in crisis communications for celebrities as CEO of Deraney Public Relations, agreed. "The jokes will haunt him forever," Deraney said. Managing public narratives - something Combs has previously excelled at - will be essential. He could cast himself as a tough survivor who took on the feds and came out ahead, or as a contrite Christian seeking redemption, or both. "It's a powerful thing for the hip-hop mogul to go public and brag that he beat the rap and that the feds tried to come after him and they failed," Nierman said. "I could definitely see him leaning into that." Nierman said the fight "now will become part of the Sean Combs mythology." Combs fell to his knees and prayed in the courtroom after he was acquitted Wednesday of sex trafficking and racketeering charges. The moment by all accounts was spontaneous but could also be read as the start of a revival narrative. "No matter what you're accused of, it's what you do to redeem yourself on the way back," Deraney said. "Is he redeemable? Those are still heavy charges he was guilty of. It's tough to say; people have had these charges hanging over their heads and were able to move on." The long fall Combs has been behind bars since his September arrest and will remain jailed while he awaits sentencing. His long reputational fall began when his former longtime girlfriend and R&B singer Cassie, the criminal trial's key witness, sued him in November 2023, alleging years of sexual and physical abuse. He settled the next day for $20 million, but the lawsuit set off a storm of similar allegations from other women and men. Most of the lawsuits are still pending. The Associated Press does not typically name people who say they have been sexually abused unless they come forward publicly, as Cassie, born Casandra Ventura, has. The revelation last year of a major federal sex trafficking investigation on the day of a bicoastal raid of Combs' houses took the allegations to another level of seriousness and public knowledge. The later revelation that feds had seized 1,000 bottles of baby oil and other lubricant entered the popular culture immediately. Fellow celebrities were called out for past Diddy associations - though no others were implicated in the criminal allegations. The May 2024 leak of a video of Combs beating Cassie in a Los Angeles hotel hallway eight years earlier was arguably just as damaging, if not more, than the initial wave of allegations. It brought a rare public apology, in an earnestly presented Instagram video two days later. Nierman called the video, shown at trial, "something people aren't just going to forget." Shortly after Combs' apology, New York City Mayor Eric Adams requested he return a key to the city he'd gotten at a ceremony in 2023. Howard University rescinded an honorary degree it had awarded him and ended a scholarship program in his name. He sold off his stake in Revolt, the media company he'd founded more than a decade earlier. Combs is not about to get the key, or the degree, back. But he could pick up the pieces of his reputation to salvage something from it. Deraney said it may require "some kind of come-to-Jesus moment where he owns up to it." "Really what it's going to come down to is if he goes to prison, will it change him?" Deraney said. "Has he changed at all during this whole processes? I don't know."

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Sean 'Diddy' Combs will be celebrating this Independence Day behind bars. The 55-year-old, who was once the king of lavish July 4 celebrations, will now be observing the day at Brooklyn's Metropolitan Detention Center as inmate #37452-054, according to a People report. File photo of Sean 'Diddy' Combs(AFP) The disgraced music mogul is currently awaiting sentencing after a federal jury convicted him on charges of prostitution on July 2. While he was acquitted on sex trafficking and racketeering charges, Combs was denied bail due to his violent history and international influence. Combs is currently being held at the MDC, where Luigi Mangione has also been incarcerated. Mangione is awaiting trial in the murder of UnitedHealthcare CEO Brian Thompson. On the Fourth of July, the Finna Get Loose singer will begin the day at 6 am with a breakfast tray of cereal, fruit, milk, and breakfast cake. This is a far cry from Diddy's former rooftop brunches. The People report added that holiday recreational activities include spades, dominoes, basketball, and soccer in the yard, but no fireworks. Lunch and dinner will be monotonous too, with a meal of hot dogs, bean burgers, baked fish or black beans, and buttered noodles. What was Diddy accused of? Combs' conviction came after an eight-week trial where his ex-girlfriend, Cassie Ventura, testified for four days. She detailed assault and psychological abuse by the rapper. Another accused, listed under the alias 'Jane', testified for six days, alleging that Diddy had assaulted her in June 2023, months after federal raids began. Judge Arun Subramanian described Combs' actions as 'horrible' and stressed that the rapper showed no signs of reform even when under scrutiny. He was, however, acquitted of serious charges of sex trafficking and racketeering. Legal limbo until sentencing Although the musician's legal team proposed a $1 million bond with travel restrictions and drug testing, the court rejected his bail. Federal prosecutors had argued his global reach and continued acts of violence made him a security risk; they said his release could jeopardize public safety, Associated Press reported. Sean 'Diddy' Combs faces up to 20 years in prison. He must now wait for his October sentencing. FAQs: Q: Why is Sean 'Diddy' Combs in jail? A: Sean 'Diddy' Combs was convicted on prostitution charges after a federal trial and is now awaiting sentencing. Q: Was Sean 'Diddy' Combs granted bail? A: No. A federal judge denied bail, citing public safety risks and Combs' failure to stay out of legal trouble even after knowing he was under investigation. Q: What could Sean 'Diddy' Combs sentence be? A: Combs faces up to 20 years in prison, though concurrent sentencing and his lack of prior convictions may reduce actual time served. Q: Who testified against Sean 'Diddy' Combs? A: Cassie Ventura, his former partner, and another anonymous ex-girlfriend testified, detailing abuse and assault. Q: Where is Combs being held? A: Sean Combs is currently at Metropolitan Detention Center (MDC) in Brooklyn, New York.

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