Tim Carter Confirms New Creative Leadership Structure For Twofour As Company Enters Next Chapter of Growth
Today, David Brindley is named as the label's new Chief Executive Officer replacing Carter; Dan Adamson becomes Chief Content Officer; David Clews is made Chief Creative Officer and Shireen Abbott becomes Chief of Production.
Over the past five years, the current management team has earned Twofour a reputation for delivering an impressive range of high-end unscripted reality, entertainment and adventure formats alongside award-winning talent-led documentaries. The Twofour slate currently includes Destination X, coming soon to the BBC and recently launched on NBC to great success - ranking the No. 1 alternative series launch on Peacock yet, garnering 14M viewers to-date across both linear and streaming; the third series of the award-winning travel series The Reluctant Traveler with Eugene Levy (Apple TV+) and four series of the award-winning and genre-defining I Kissed A Boy and I Kissed A Girl (BBC). This year, it will also include a new series of Educating Yorkshire (Channel 4).
The label has fast become the home of the biggest travel, reality and adventure formats, as well as attracting an impressive roster of global and domestic talent to its slate that includes Eugene Levy, Jeffrey Dean Morgan, Rob Brydon, Dannii Minogue, Matt and Emma Willis, Rosie Jones, Roman Kemp, Big Zuu, Will.i.am, Alex Polizzi and Billy Monger.
This new creative leadership restructure will set the company up for future growth, as it continues to develop and deliver the most ambitious, innovative series at the highest quality.
Further detail on the roles
As CEO of Twofour, David Brindley will be responsible for the company's overall strategy, vision and continued growth. Brindley reports directly into Carter.
In the newly created position of Chief Content Officer, Dan Adamson will lead on blending the editorial and the commercial, creating new shows and building them into global brands by knitting together teams from development through to distribution.
David Clews, as Chief Creative Officer, takes on an expanded role leading Twofour's creative strategy, developing and delivering wholly new IP and ensuring excellence and ambition across the company's output.
In the new role of Chief of Production, Shireen Abbott will lead the expansion of the production management team behind the delivery of Twofour's ambitious slate. Abbott will also drive the company's operational strategy and innovation as it continues to grow.
The management team is completed by Jake Roberts who remains Financial Director, with oversight for financial strategy, planning and operations.
Tim Carter said: 'This is a hard earned and hugely deserved step up for Twofour's brilliant management team. The shows they've created over the past five years speak for themselves. With their ambition and talent, Twofour is set for greater creative achievement and robust growth'.
David Brindley, added: 'I'm a big believer that a company's output should reflect the people who create it. These past five years, it has been a joy to shape the business with Dan, David, Shireen and Jake to have it mirror both the demands of the market, as well as our tastes and ambitions. We're very lucky to work with an extraordinary talented team of staff and the very best freelancers to achieve that. I'm looking forward to building more global brands together."
Twofour continues to operate out of London and Plymouth.
-Ends-
About ITV Studios
Notes to editors
ITV Studios is a creator, producer and distributor of world-leading programmes that people can't get enough of. We connect millions of people every day and shape and reflect the world they live in.
ITV Studios is home to some of the best creative minds, crafting around 7,500 hours of original programming across 60 production labels. Our global footprint spans 13 countries including the UK, US, Australia, France, Germany, The Nordics, Italy and the Netherlands and our global distribution business sells our catalogue of 95,000+ hours to broadcasters and platforms around the world.
ITV Studios has 160+ owned and operated channels in the social space delivering over 10bn views in 2024, as well as 20 FAST channels on 100+ channel feeds globally. It launched a new label, Zoo 55 dedicated to expanding its digital and gaming activity, in January 2025.
ITV Studios is part of ITV PLC, which includes the UK's largest commercial broadcaster ITV and the ad-funded, free streaming home for ITV, ITVX.
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